Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Can Six Sigma help you improve your processes?

The graphic above illustrates a “worst-of” status based on perception or statistics for each state in the union (see the methodology). On the one hand, it’s a sad testament to the status of this nation, but in the dealership context, it reminds us to identify the biggest target for improvement, make a plan for positive change, implement that plan, then measure its effectiveness.

Effective managers lead people and manage processes. Which of your business measures demonstrate that your store has processes need attention? Is it CSI, Live Chat response times, service returns, or CRM follow-up that needs improvement in your store? Identifying and tackling a problem can not only improve your business efficiency, but add to your bottom line.

Six sigma recommends you identify several key inputs to prioritize. As explained in Six Sigma for Dummies, These include:

  • Defining your own opinion of what success is
  • Considering entitlement
  • Benchmarking
  • Finding the hidden operation
  • Striving for breakthrough levels of improvement
  • Listening to the needs of your customer

The adage, “plan your work and work your plan” may be trite, but it is a timeless strategy, whether it is applied to selling cars on the showroom floor or moving the needle on the monthly statement. Just like working out or building a bridge, if you stick to a well-thought out plan, improvements are sure to follow. The last thing you want is for your dealership to become ‘known’ for a negative trait.


Tom LaPointe CarChat24  Interactive Media Manager / Industry Analyst 24/7 Interactive Automotive Dealer Website LIVE CHAT Solutions Hosted or In-House Options – FREE web chat software 727-638-0195

Tom has an MBA in Marketing and is an automotive writer and author with more than 15 years experience in virtually every aspect of the retail auto industry. He has been a performance leader in everything from sales and service, to web development and viral marketing.


Views: 104

Tags: CSI, Increase Sales, Leadership, Management, Process improvement, Six Sigma, TQM


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Top Automotive Marketing Forum Discussions

1. Electric Vehicle is the Future

Posted by Dwayne Jhonson on August 29, 2019

2. Email marketing

Posted by Andrew Qrueed on August 26, 2019

4. 5 Ideas for car dealers FB page

Posted by Kevin Lewis on August 6, 2019

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service