Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Bieser brings 25+ years of automotive sales experience to the company that invented call tracking; CallSource has tracked over one billion calls since inception
Westlake Village, Calif. – March 31, 2015 - CallSource, the U.S. leader in call management, tracking, and training, today announced its call management volume for its OEM and enterprise group customers has doubled to nearly one million calls per month year over year. This significant growth parallels the increase auto dealers are seeing in incoming phone leads from consumers who are ready to purchase a vehicle. The company also announced that Bill Bieser, an automotive retailing veteran, has joined the team as Vice President Strategic Accounts. Bieser is charged with managing and accelerating the continued growth within these market segments.
CallSource invented call tracking and has tracked more than one billion calls to date. Today, with state-of-the-art call management innovations, the company qualifies incoming leads for dealers, works to improve phone skills and, crucially, helps them recover mishandled calls. According to research, on average, 41% of incoming sales calls are mishandled at the dealership and those calls result in customer defections to another brand a full 50% of the time. CallSource provides dealerships with the tools they need to retain the over $100 million in lost opportunities up for grabs each year as a result of mishandled calls and customer defection to competitors.
“Bill has extensive expertise in the automotive industry, from running dealerships to working with enterprise dealer groups and state associations, which gives him unique insights into the on-the-ground challenges of today’s auto retailing environment,” said Andrew Price, President of CallSource Automotive. “We are pleased to welcome Bill to the team and look forward to working with him as we continue growing our customer base and evolving our product offerings.”
Prior to joining CallSource, Bieser was Director of Compliance – Consumer Practices at Ally Financial and prior to that spent seven years as an executive at Reynolds & Reynolds building relationships with dealers and lender executives and achieving 25% annual growth. In the course of his 25-plus years in the auto industry, Bieser has also had executive roles at Maritz Research, Experian Automotive and R.L. Polk.
“Because every inbound call represents a significant revenue opportunity, handling calls properly is critical for a dealer’s success. I have always been passionate about helping dealers deliver the best possible customer experience and CallSource solutions represent the best-in-class when it comes to handling incoming phone leads,” said Bill Bieser, Vice President Strategic Accounts, CallSource Automotive. “Joining CallSource gives me the opportunity to make a real difference in the way dealerships interact with their customers and prospects.”
For over 25 years, CallSource’s award-winning solutions have helped businesses track, analyze and improve incoming call performance. In addition to tracking over one billion calls since inception, CallSource delivers marketing insight, including cost-per-lead analysis and sales conversion percentages, training and coaching solutions to improve phone skills, and tools that enable businesses to recapture mishandled calls. Based in Westlake Village, Calif., CallSource recently received a patent for its Sales Profit Management (SPM) system, which combines the actionable data of its call analytics, performance analysis, advisory services, and online training/coaching from seasoned sales professionals. CallSource serves multiple industries including automotive, home services, and healthcare, as well as numerous franchise businesses. Visit callsource.com.
Melanie Webber, mWEBB Communications, (949) 307-1723, firstname.lastname@example.org
Cassandra Cavanah, mWEBB Communications, (818) 397-4630, email@example.com
 CallSource internal research