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We have all seen the recent commercials Bing has launched claiming to be a better search engine than Google by offering blind tests to pedestrians around San Francisco, right?


Whether you fancy Google or Microsoft's search engine, the fact remains that some people do use other search engines than the all mighty Google.

So how can you optimize your website for Bing, and what’s that other search engine? Oh yeah...Yahoo! Well, In a guest post at MarketingProfs' Daily Fix, Amanda DiSilvestro says that it takes little effort, and it might yield profitable results...


Bing-specific keyword research will take some time, she said, but the differences from Google are minor:

  • Domain age. "Bing puts more emphasis on domain age than Google," she notes. "If you have an older domain, you're already on your way! That was easy, right?"
  • Titles. Microsoft's search engine also puts a greater emphasis on title tags; be sure your title includes your keyword.
  • Flash. While Google is fairly hostile to Flash, Bing doesn't mind, and a Flash-heavy site should perform well.

Now we're getting to the really easy part. Once you've optimized for Bing, you've also optimized for Yahoo! "Yahoo results are powered by Bing," DiSilvestro explains. "In other words, if you're optimizing for Google first and Bing second, your third-search engine is pretty darn simple."


Aside from these differences that Amanda stated, Microsoft's search engine also loves outbound links while Google does not really pay attention to them. It won’t hurt to add outbound links to your dealership’s blog to rank organically on this search engine.

Dealer Take Away: 
Don’t be narrowly focused just on Google, if you pay a little attention to Microsoft's search engine you’ll also gain Yahoo! prospects. If you need help on some easy ways to SEO your website, check out my previous blog SEO 101 and if you took the  blind test, share your results in the comment section below!

Views: 310

Tags: Bing, Google, SEO, Search Engine, Yahoo


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Comment by Aj Maida on October 5, 2012 at 1:51pm

Sounds like a simple way to increase your search visibility....Thanks Ketty for sharing this.

Comment by Ketty Colom on October 5, 2012 at 5:58am

Oh duh! That one totally flew over my head. I was looking for something in the comment section. Thanks Bruce. 

Comment by Bruce McFarland on October 4, 2012 at 7:31pm

Ketty -- I was referring to Amanda's original post on Marketing Profs you cited --

Comment by Ketty Colom on October 4, 2012 at 7:03am

Thanks Bruce,

But I don't see a comment from I missing something? 

Comment by David Flowers on October 3, 2012 at 3:35pm

Bing and Yahoo are 30% of the search engine market.  30% is a lot of people to ignore.  Good article.

Comment by Bruce McFarland on October 3, 2012 at 3:18pm

Good points, Ketty (and Amanda).  Bing's share of the search engine pie is increasing; and in addition to Yahoo! search, Bing is the search engine for Facebook.  So paying attention to Bing SEO in your personal FB profile, Facebook company page (including products/services tabs) and FB posts will really help with social marketing too.

Comment by Ralph Paglia on October 3, 2012 at 2:43pm

Ketty, thank you for reminding us that there are, in fact, differences between Google and other search engines such as Bing and Yahoo. Plus, I believe it is important to note some of the structural differences in the ranking of sites on each engine's SERP, such as age of domain registration and title tags.

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