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Big Data In Action
Big Data has Changed the Business and Consumer Landscape
It effects business operations, it can improve customer satisfaction and it can measure consumer behavior in almost any industry.
For instance, did you know that automotive companies can predict automotive equipment failures with Big Data analysis of social media comments?
Did you know that UPS leveraged Big Data intelligence from delivery vehicle sensors, which ultimately led them to be able to reduce fuel consumption by 8.4 million gallons?
These are just two of many examples addressed in Big Data in Action. It’s truly fascinating what Big Data has done, and the growing potential it has for all of us.
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Tags: Big Data, Business, Changed, Consumer, Landscape


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Comment by Alexander Lau on April 30, 2014 at 6:01am

Good information and I like what IBM (of all companies) has to offer, but I bet it's expensive.

Actionable Customer Insight

Automakers are increasingly prioritizing strategies which require significant improvements in customer acquisition, customer retention and return on marketing investment.

IBM's Big Data & Analytics solutions provide a single, extensible repository for all multi-channel customer information enabling advanced analytics of all customer transactional data and external data sources (e.g. social media).

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