Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

News about the FIFA World Cup and rock-star soccer players have been making headlines lately. One of the hottest player’s of the moment is Cristiano Ronaldo, who’s not only an exceptional player but a major brand ambassador for big hitters like Nike. So, how can you brand your dealership like Ronaldo?



According to Nike, Ronaldo is known as two people: the superstar soccer player and the human being. On the field he is CR7 - a lean, mean, playing-machine, which is why he is the team captain for Portugal. Off the court, he’s just a guy connecting with other people in different ways like fashion and music, but always shows his love for soccer.

Dealers, your team needs to be both things too! Be the salespeople interested in the monetary wins, leads, and shoppers. Then also be the friendly face shoppers look to when they need car servicing or when they’re unsure whether to lease or buy their first car. Your shoppers want to both trust and depend on you, and that takes both skills AND personality!



Cristiano Ronaldo is it. He’s the one girls want to date and the guy other men want to be. Sports aficionados admire his unearthly skills in soccer, and no one can deny his killer physique. Bottom line: there’s a little Ronaldo for everyone.

Your dealership’s perspective should be as well-rounded as Ronaldo’s is. Don’t assume that men are the only decision-makers in the house or that selling should be mainly tailored to men. While you do want to make sure you’re targeting a specific audience, you don’t want to leave out important players in the buying process!



He may well be one of the most popular athletes on social media today. With more Facebook likes than Coca Cola, and a bigger Twitter following than Lebron James, Ronaldo is taking the Internet by storm. He’s even launched his own social media sharing site for his fans called Viva Ronaldo…a bit much, but you get the jist of it.

If your dealership has incorporated content marketing as part of your internet strategy, you need to commit to it! Don’t be one of those businesses that has a Twitter account, but hasn’t logged in since the last World Cup in 2010! Your shoppers might be posting and tweeting compliments or concerns about your dealership and you should be there to respond!

According to recent studies, businesses have determined that it’s not about how many Facebook friends and Twitter followers you have. You can build your brand on social media with quality content - but only if you stick to it and become a part of the conversation. So, be like Ronaldo: give the people what they want.  



We’ve all seen at least one David Beckham ad somewhere in the world. Even after retirement, the guy has his own perfumes and still does half-naked ads for brands like H&M.

Well, Cristiano Ronaldo is Beckham’s predecessor when it comes to success in marketability and brand image. Following in Beckham’s footsteps by branching out, Ronaldo’s face is everywhere, especially during such a big year for soccer. He’s in the new Galaxy S5 commercial, Castrol oil print ads, and an ambassador for the likes of Emirates Airline to name a few. He even has his own underwear line for pete’s sake.

So, how can you brand yourself like Beckham and Ronaldo? Well, Dealers - get your face out there! Set yourself apart from the competition and make a name for yourself online. Your website is usually the first place potential customers go to find out if you’re “the one”, so make sure it’s drawing in customers. Check out our ActivEyeMap for free and see if your website is as attractive as Cristiano Ronaldo (or David Beckham).



If you’re going to use the web to reel in shoppers, make your social media and website pages an extension of your image. Also, be a part of the conversation in every outlet your shoppers are in like Ronaldo is with his fans. Be those two personas consistently throughout your marketing strategy so people will understand and remember the brand. Set yourself apart in a positive light and connect with your customers through engaging conversations. They might not be pouring into your dealership immediately, but they will remember you when they’re ready to purchase.

Views: 36


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers

loading ...

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......



ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

1. BDC or Virtual BDC

Posted by Peter Stratton on February 26, 2020

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service