Automotive Digital Marketing

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5-27-09 Apex, NC

Yesterday afternoon, I received a call from a automotive job candidate. This candidate was from out of state and had 12 years of experience. She now found herself on the outside looking in. I get a lot of these referrals; mostly, they come from managers I have done business with in the past. My contacts (connects) know I will listen and help the candidates who call. As I assessed her situation over the phone, I again gave my "you need to become a social media junkie" speech. Use Linkedin, Facebook, Twitter, Inside 919, Word Press, Blogspot, Live Journal, and Jobing to make yourself known out in the Virtual Reality.

Complete the social platform profiles. Be a regular blogger. I call it Soft Personal/ Professional Marketing (SPPM). The key is not the constant e-hammering of how great you are. No. The strategy is the consistent message that you are a good person who is good at something that is needed, and you are looking for honest work. The recruiters and employers will pick up on that message. Your blog should be useful information about what you are an expert at. Remember that an expert by definition is someone who knows more and more about less and less! And fill the blog with key terms that are easily searchable. I do it automatically in every blog I author. Take advantage of the tags at the base of every blog you do.

You simply have to be different and unique. You must to be Dorothy in the Land of Oz. And you need to be focused only on positives. Life is not over when you lose your job. In fact, now is the time to get your bearings and spend time with family; finish that deck or project. Give yourself time to re-establish a commitment to your new beginning. And why not? You deserve it...

Remember that there is a BIG O O in the middle of GOOGLE. So do not put any oh-oh's out there in the Virtual Reality that will kill your job chances. Get a professional photographer to take your picture and have it photo shopped so you look simply marvelous, and put it out in your profiles along the Ning network. YOU MUST HAVE A PICTURE. And not the silly one someone took at the party.

Finally, PLEASE make your resume accomplishments specific. If I see one more "possesses outstanding leadership skills" rather than "led team of six that saved the company $13,000 in establishing recycling processes within the sales department floor", I will cry...

The generalities will drive employers AWAY!

Remember SPPM...

Good luck. Call me if you need me.

Views: 506

Tags: Automotive, Blog, Facebook, Google, Recruiter, Recruiting, Twitter


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