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Automotive SEO Targeting Cities in Your PMA

I keep Google Alerts running for all my clients and I was interested in an alert that popped up yesterday for the name "Carson Toyota". The alert was triggered by an effective Automotive SEO strategy employed by Dealer.com which creates a car listing page that is optimized for a city inside or outside of a dealer's PMA.

In this case, the city happened also to be my client's name, which is Carson Toyota is Carson California. If you are not using Google Alerts, wake-up and get started. It's a great way to see what people are syaing about you or to be alerted when people are leveraging your brand name.

Here is the page that kicked off the alert:


Optimized HTML Pages

The page name, URL tree, H1 and H2 tags as well as the content is all optimized for a local city. Nice work from DDC. This effective template design targeting local city names is a great strategy for blanket coverage of new and used cars in any practical driving distance.


Once these pages are in place, the next things that is needed is inbound links to these pages. Since the word "Carson" matches places in the USA, this page need some extra help from external links. As car dealer website platform become compliant with all the basic
Automotive SEO structures, external link building campaigns will be needed to keep a dealers competitive edge.


Dealers who are located in towns with common names or shared names have an extra barrier to success because of the number of competing matches. For example, there is a Rochester in Michigan and New York and forget about if your dealership is in a town called "Washington".


Optimizing For Local Search


If you are not creating pages targeting town names that are potential draws to your dealership, you are missing a good amount of free organic traffic. Once local pages are published, the next steps is to build external links to make these pages sing. As more automotive platform providers clean up their HTML code and SEO structure, the next important strategy is external link building.


As a side note, the 2010 ASMA award which recognizes excellence in automotive website design from a search marketing perspective, will be presented at DD9. More details are at: http://www.asmaawards.org/ .


Dealers who are looking for new ways to generate first party leads should consider creating pages of content that are optimized for every town in their PMA. Start with your PMA and then build from there.


As for as page design. I prefer a mix of text and inventory with at least 200-300 words of text on each town page. With Dealer.com's PageBuilder tool this is easy to create using a HTML box widget and an inventory widget. Throw in a contact box widget and a lead form widget and in minutes you can start optimizing local search for your cars.

Other platforms offers similar functionality so get writing!!



Brian Pasch, CEO

PCG Digital Marketing

732-450-8200

http://twitter.com/automotiveseo

http://facebook.com/pcgdigitalmarketing


Views: 537

Tags: automotive, car, content, dealer, seo

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