Automotive Digital Marketing

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Automotive SEO Seminar at DDC in Vegas Was Lively

The 6th Annual Digital Dealer Conference was a blast. I want to thank Ralph Paglia for introducing me to some great folks at Ford and a fine meat eaters fantasy dinner. I also want to thank Mike Roscoe for giving me the opportunity to speak at this great event.

I'm back in New Jersey after the red eye flight home and I’m exhausted. This was my first year at the event and it was a great opportunity to meet with other automotive professionals. Many wanted to learn how to improve the visibility of their websites. The conference schedule was packed with a wide array of topics and the conference participation seemed very strong.

My seminar was in the last time slot on Monday and I was a little concerned about starting a seminar at 5:15 pm. My fears were laid to rest as the room filled up and the questions started to flow. When I started to discuss the importance of unique page Titles and META descriptions, you could tell that I hit a nerve in the audience. We looked at a few volunteer’s websites and most websites had ineffective page titles and META descriptions.

One attendee asked “Why would car dealer platform providers put out websites with dozens of duplicate page titles and META tags when they just have to be corrected by someone else? “

I can’t speak for the industry other than to say that good page titles and META description involve some research and then some simple editing. It would seem that either car dealers are not paying for an optimized website package or the platform provider does not understand what Google outlines in their SEO starter guide.

Since many car dealer platforms allow users to update these important SEO tags, I encouraged everyone to contact their provider and ask how they can eliminate these duplicate tags. Once you have the proper login to update page titles, simple changes can go a long way for improve organic search rankings.

Another hot question was posed “If content is so important for organic search rankings, why are most dealer platform created without a blogging module?”

Changes to dealer platforms with a large installed based don’t turn on a dime. Changes that involve an addition like a blog module can be costly in both programming manpower and training. However, I would predict that within the next few months, providers will start to integrate blogging tools like Wordpress. If dealer website providers offered an integrated Wordpress blog, a number of organic marketing issues would be resolved. Then the next task would be to train car dealers how to write effectively to maximize a WordPress blog.

The quality of questions from the audience was excellent and we ending up staying another 30 minutes longer than was schedule. This was a benefit of having the last session of the day. If I offered up a happy hour at 6:30 I bet the crowd would have stayed another hour longer!

The good news is that many attendees made the effort and commitment to make their websites more effective for organic search results. I think that these types of forums provide the venue for dealers to know that they are not alone in their struggle to understand how Google works and how to make improvements.

Download the Presentation

You can download a copy of my presentation at:

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Tags: automotive, ddc, pasch, seo


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Comment by Brian Pasch on April 23, 2009 at 8:58pm
I want to thank everyone for your encouragement. I will continue to work hard to prepare good materials to share with people who are passionate like yourselves. My first experience at Digital Dealer was alot of fun and I want to thank Ralph Paglia for the introductions and opening then door for me and my work.

Matt Lamoureux and I started to share some notes on some of the common threads in our presentations.

I think that we will put together a future webinar for the ADM community and others in the Automotive Marketing community to drill down a bit deeper on Internet Reputation Management and Organic Search Marketing. These topics presents a tremendous opportunity for car dealers.

I'll keep everyone posted....
Comment by Matt Lamoureux on April 23, 2009 at 5:56am
Just wanted to say thank you and offer kudos for a job very well done. It is no wonder your clients are always raving about you and the work you have done for them. Your presentation alone was worth the price of admission. I am proud to be associated with you and will continue to recommend your SEO, SEM, Internet Marketing, and Online Reputation Management services to automotive professionals looking to take their businesses to the next level. A partnership with you and your organization provides dealers a strong competitive advantage.
Comment by Wendell Dossett on April 22, 2009 at 8:09pm
It was a great session Brian. You were very informative with substance. Superior stuff.
Nice that it could go longer. I feel you put the Digital in Digital, at DD6! Always good to see practitioners tell it like it is with out having to sell.
Comment by Ralph Paglia on April 22, 2009 at 6:03pm

I appreciate the honorable mention and want you to know that I was very proud of how much you "wowed" the attendees who attended your session... Although dinner was good and my friends at Ford are some of the best guys i know in this business, I really believe the best move I made was to assist you in getting Mike Roscoe's attention and supporting your inclusion as a speaker at Digital Dealer 6... Although you may think i was doing it to help you out a bit, and that may partially be true, the real reason is because i have read so much of what you have written and published... And, you are one of the few SEO specialists around that does not try to make the work needed for optimization sound more complicated than it is... It is work, and it is time consuming... But, we need more SEO professionals like yourself that are willing to boil the strategies and tasks done to the doable, instead of making it all seem overwhelming... I have learned a lot reading your articles and watching your videos, and that is why i supported your bid to get a speaking session at Digital Dealer.

Ultimately, the more we all raise the total level of professionalism and expertise within the auto industry, the better we will all be, the more money we will all make and the less hours we will each have to put in at work... Often times doing what others were supposed to do, but simply did not know how.

Thank you for being so generous with your knowledge and thank you for speaking at Digital Dealer... Ahhhh, but one request... Next time don't have a session at the same time as mine!!!! I would like to go to yours...

Comment by Pete Clark on April 22, 2009 at 5:54pm
It was an awesome session at DD Brian. Thanks. Wish it would have lasted another few hours.

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