Automotive Digital Marketing

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Are You Investing in Digital Marketing Education?

Regardless of the vendor marketing slants regarding social media and digital marketing, it is clear that the automotive industry needs to invest in educating their employees on digital marketing. 

Equally as important is the need to attract the next generation of automotive sales and marketing professionals.  Most billion dollar industries have established Internships and educational programs for skills enhancement.  Somehow many car dealers never got that memo.


April Conferences For Education


Two great opportunities coming in April is the Automotive Marketing Boot Camp and the 10th Digital Dealer Conference.  I hope all ADM members are getting approvals from their dealerships to attend these powerful conferences.

Dealer principals attend 20 Group meetings 3-4 times a year.  However, the front lines eCommerce Directors and Internet Sales Teams rarely get the opportunity to learn from their peers and attend educational events.  This has to change.

Boot Camp Speakers & Topics

PCG has responded to feedback from our February Digital Marketing Strategies Conference in Napa Valley and we will be have beginner and experienced tracks for the Boot Camp workshops.


This will allow everyone to find courses that address their current education levels and experience. A full grid of classes will be posted shortly.

Confirmed Boot Camp speakers and educators include:

  • Rob Fontano - John Marazzi Nissan
  • Tracy Myers - Frank Myers AutoMaxx
  • Keith Shetterly - Consultant
  • Erin Touponse - Harte Auto Group
  • Andrew DiFeo - General Manager Hyundai of St. Augustine
  • Timothy Martell - Internet Director Albrecht Auto Group
  • Hagen Durant - Dealer Principal Classic Chevy of Grapevine
  • Eric Miltsch - eCommerce and Social Media Director Auction USA
  • Jerry Thibeau - CEO of Phoneup Ninjas
  • Alex Snyder - Product Development at
  • Brian Pasch, CEO of PCG Digital Marketing
  • Jeff Kershner- Director of Marketing Younger Motor Cars
  • Scott Falcone - Dealer Principal World Hyundai Matteson
  • Glenn Pasch, COO of PCG Digital Marketing
  • Jared Hamilton, CEO and Founder of
  • Gary May, CEO of IM@CS
  • Christy Roman, CEO of Now Marketplace
  • Matt Murray, Director of Digital Marketing at
  • Sean Wolfington, Partner Tier 10 Marketing

Courses slated for the Boot Camp includes:

  • Google Places Optimization & Local Search
  • Google Adwords Management & Landing Page Design
  • Lead Management Strategies & BDC Management
  • Winning CRM Strategies and Processes
  • Internet Sales Management and Compensation Models
  • Social Media Marketing and Monitoring
  • Inbound and Outbound Phone Skills
  • Facebook Fan Page Setup and Marketing
  • Innovative Automotive Advertising Strategies
  • Digital Display Advertising and Remarketing
  • Video SEO Techniques To Gain Marketshare
  • 7 Keys to True ROI in Automotive Social Media
  • Creating effective marketing pages for your website and microsites
  • Creating The Ideal Customer Experience
  • Creating and effective Reputation Management Process
  • Understanding Website Analytics

Additional classes will be announced when the final class grid is published. The Boot Camp offers incredible value with outstanding education, networking, and your meals included.  I hope you can attend the Boot Camp as well as the 10th Digital Dealer Conference.


Do let your competitors be the only ones investing in the future!

Views: 74

Tags: automotive, automotive advertising, car dealer conferences, education


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Join Automotive Digital Marketing

Comment by Mario Murgado Jr. on February 14, 2011 at 8:19am

I also attended last years conference and got so much out of it. All of the latest trends and ideas are discussed and explored in detail which puts you way above your competition. I am looking forward to this year and will definitely be there in April!


See you at Boot Camp Brian!

Comment by Brian Pasch on February 13, 2011 at 12:33pm
Andrew, your sister rocked and it was great to run with here each day at 5:30 am.  I hope to see her in Orlando and the running should be warmer.  As promised, we took good care of her!
Comment by Andrew DiFeo on February 13, 2011 at 10:04am
I attended last years conference, and it was a valuable learning and networking experience.  I look forward to the line-up of speakers this year and hope to make a positive contribution to the team!  By the way, Brian, my Sister loved your conference in NAPA.  She is full of ideas and enthusiasm after attending!  Thanks to you, your staff, and the other speakers for giving her a solid foundation in the digital world.
Comment by Rob Fontano on February 13, 2011 at 9:04am
Just found this great piece on automotive training check it out here.
Comment by Scott Falcone on February 12, 2011 at 3:36pm



Based on the core material that you are presenting this will be your best Boot Camp yet. The beginner/advanced classes are a perfect format so that all can learn at their own pace. As proven in Napa, the speakers were really there to provide assistance to dealer personnel and I'm sure this will be no different. Looking forward to being involved.

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