Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Regardless of the vendor marketing slants regarding social media and digital marketing, it is clear that the automotive industry needs to invest in educating their employees on digital marketing.
Equally as important is the need to attract the next generation of automotive sales and marketing professionals. Most billion dollar industries have established Internships and educational programs for skills enhancement. Somehow many car dealers never got that memo.
Two great opportunities coming in April is the Automotive Marketing Boot Camp and the 10th Digital Dealer Conference. I hope all ADM members are getting approvals from their dealerships to attend these powerful conferences.
Dealer principals attend 20 Group meetings 3-4 times a year. However, the front lines eCommerce Directors and Internet Sales Teams rarely get the opportunity to learn from their peers and attend educational events. This has to change.
PCG has responded to feedback from our February Digital Marketing Strategies Conference in Napa Valley and we will be have beginner and experienced tracks for the Boot Camp workshops.
This will allow everyone to find courses that address their current education levels and experience. A full grid of classes will be posted shortly.
Confirmed Boot Camp speakers and educators include:
Additional classes will be announced when the final class grid is published. The Boot Camp offers incredible value with outstanding education, networking, and your meals included. I hope you can attend the Boot Camp as well as the 10th Digital Dealer Conference.
Do let your competitors be the only ones investing in the future!