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Are you committing Chat SEOcide with slow page load speeds? Three tips for safe search ranking

Over the past six months Google has begun penalizing or rewarding search page rankings based on comparative page load speeds. This isn’t just a minor tweak the web giant slipped into one of their routine algorithm releases. They actually patented the concept half a decade ago. Here it is in their own words:

“…search results for the resources having longer load times can be demoted”Google Patent US8645362 B1

This came to our attention because more than one website provider and digital consultant has sounded the alarm when dealer website add-ons like chat and other interactive measures slowed down page load speeds and lowered critical page rankings.

So how do you protect yourself from SEOcide from website extras? Here are three important tips:

  • Check with your SEO expert and / or website provider about their experience with add-ons and vendor code.

  • Use vendors that have well-written code that is SEO friendly for page load speeds.

  • Original content will always be one of the best ways to boost your page rankings on search engines like Google and Bing. Blogs are a great way to help your organic ranking.

Picking website add-ons that help generate more leads and sales is important, but how these accessories impact your page load speeds – and search page ranking – are quickly becoming more important. Shop carefully!


Tom LaPointe CarChat24 CHAT GURU 24/7 Interactive Automotive Dealer Website LIVE CHAT Solutions Hosted or In-House Options – FREE web chat software 727-638-0195

A U.S. Marine Corps veteran, Tom has an MBA in Marketing and is an automotive writer and author with nearly 20 years experience in virtually every aspect of the retail auto industry. He has been involved with the internet from the beginning, building websites at Johns Hopkins University in the 90's, and has been a performance leader in nearly every dealer role, from sales and service, to BDC / internet sales and viral marketing.

Views: 235

Tags: Google, Load Time, Load Time Data, Page Load Seed, SEO


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Comment by Steve Tamulewicz on October 5, 2015 at 10:25am

This is an area that we recently had to address for our site. eCreations.We worked with the code on the back end, the size of the images and ran various speed tests with different tools. I was trying to get the load time around 1.5 seconds, but it was hitting 10 seconds consistently. Finally, we made some changes on server routing and we are now at 1.5 seconds load time. I don't think it has changed our ranking at all. Many times SEO has as much to do with removing negative impacts as it does with adding positive criteria.  

Comment by Big Tom LaPointe on October 5, 2015 at 9:32am

thank you brian! flattery becomes you, dude! i'm humbled :)

relationship marketing - what a concept. earn someone's business and continue to provide knock-your-socks-off service to earn it again. I was the GM Standards For Excellence director for what was the top-rated large Cadillac dealer in the nation for CSI in the late 90's. in the digital era, with the ability to flame social media 100-1000 people at a time for bad service, I would think RCM is even more important...

Comment by Brian Bennington on October 4, 2015 at 7:09pm

Good post, Big Tom.  While that Google Patent illustration is more than a little confusing to an IT novice like me, and your "Check with your SEO expert...." and "Use vendors that have well-written code...." rely on what might be biased opinions, your "Original content will always be one of the best ways...." is definitely solid advice.  My first web involvement was back in the mid 90s when a client had me design a couple of sites for his dealership that, surprisingly, came out pretty good, but I didn't do another until 2013 when I created my own to explain Relationship Centered Marketing.  That's my main interest and those first sites were done more out of curiosity and the "Can I do it" question than anything.

Reading the ADM blogs of Ralph, J.D. Rucker, Manny Luna and the like, and doing a little research, I was convinced I might get decent Google placement if my content was original and well-written.  And, that's easy for me as those are two components in all of my writing (except for my comments here and on DE, which are always "of the cuff" and never proofed).

Anyway, my IT guy installed it making sure it was "mobile friendly," and within a week of going up in June of '13, I had three of the first five spots on Google and two of the first five on Bing, without any SEO help, and I'm still there today.  Granted, RCM isn't a big topic, but I do enjoy seeing them stay in the "top five."  Someday, if I need it, which I don't right now, I'd like to get a really competent web designer and jazz it up a little.  (Of note, once again I read your bio and was immediately overcome with feelings of uselessness and inadequacy!)            

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