Auto dealers have given their automotive advertising agencies a dictate. Improve sales with media that provides an acceptable R.O.I. or look for work!
The independent affiliated automotive advertising agencies of Ad Agency Online, L.L.C.
have taken their auto dealer’s literally as evidenced by today’s blog talk radio show, “Lunch With Phil Discussing Automotive Advertising
,” that focused on LeadConverter as a recommended online conversion tool.
The show was posted on AdAgencyOnline.Net, the free automotive advertising resource / networking portal supported by Philip Zelinger, the President of Ad Agency Online, L.L.C. AdAgencyOnline.Net has become a valued resource of “best practices” for automotive advertising agencies, auto dealers and auto industry vendors who regularly visit the site – www.adagencyonline.net - recognized by the auto industry as “The One Stop Site For All Of Your Automotive Advertising Needs.”
Philip Zelinger hosts the blog talk radio shows featured on the automotive advertising portal’s online station – WAAOL, All Automotive Advertising News All The Time.
David Marod, President of LeadConverter, joined Philip Zelinger to discuss the importance of online conversion tools and the need to monitor an auto dealer’s website to maximize the R.O.I. on every automotive advertising dollar.
LeadConverter is a preferred vendor on the automotive advertising portal since it was introduced at the NADA convention in San Francisco in February, 2008.
They have shared in the growth experienced by AdAgencyOnline.Net
even in this down market as a result of the added values that they offer to their auto dealer clients. The independent automotive advertising agencies, auto dealers and auto industry vendors that are linked by Ad Agency Online, L.L.C. support the site through the free services that they provide including posted creative, blog talk radio shows, online Dealer 20+ Groups and automotive advertising consultations.
The portal selects cutting edge automotive advertising technologies and applications that promise to “blur the line between the real and virtual world showrooms” that are maturing on the World Wide Web
. Auto dealer websites offer a cost effective method to deliver a targeted automotive advertising message to consumers who are using the internet to avoid the sales hype experienced in real world auto dealer showrooms. LeadConverter “meets and greets” site visitors with a proactive chat application that monitors the auto dealership’s website 24/7 with a remote staff using “best practices” to convert shoppers to buyers. Customers that require a personal touch are escalated with a “click to call” feature that puts them in touch with a salesperson at the dealership. Online reports are delivered to the auto dealer to maximize their R.O.I. from their websites monitored by LeadConverter.
WAAOL presents valuable insights for a number of automotive advertising verticals with select automotive advertising insiders contributing best practices on a variety of shows in addition to the “Lunch With Phil” show.
Ralph Paglia, National Director of Digital Marketing for ADP and host of another auto industry social networking forum – Automotive Digital Marketing, (ADM), has his own show, ”Lunch With Ralph Discussing Automotive Advertising,” that is scheduled every Thursday between 12:00 Noon EST and 12:30 PM EST on AdAgencyOnline.Net.
Another well received show on WAAOL is the “Automotive Advertising Experts” show that is airs between 12:00 Noon EST and 12:30 PM EST every Friday.
This week Philip Zelinger will be conducting a follow up interview with a decision maker representing a respected auto industry vendor that is on the short list to earn the status of “preferred vendor” on the portal. Dale Pollak, Founder and C.E.O. of vAuto will be back for a second time to discuss his application that helps Auto Dealers value their trade-ins and pre-owned inventory based on data drawn from posted inventories on almost 40,000 websites. It is expected that Dale Pollak will be asked to expand on vAuto’s ability to maximize the R.O.I. on CPO vehicles vs. new vehicles. Philip Zelinger will be hosting a seminar at the 5th Digital Dealer Conference scheduled October 6th through October 8th at the Gaylord Texan Resort in Grapevine Texas titled, “CPOV vs. Pre-Owned and New Vehicles In A Credit Challenged Auto Industry” and according to Mr. Zelinger vAuto is referenced prominently in his presentation.
Other products and services represented by well known automotive advertising experts on AdAgencyOnline.Net in past blog talk radio shows included
Don Crawford from EBay Motors
, Mark Boyd from CarFolks.Com
, Jared Hamilton from DrivingSales.Com
, Tomer Alpert from SiSTeR Technologies Video CarLot, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Spencer Sterling and Brian Dillon from DealMaker.Com
, Shuki Lehavi and Richard Abronson from Gumiyo, Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parson from Laser Stream Video, Brian Hoecht from Ai Dealer, Jim Ziegler, a renowned expert on automotive advertising and an Internationally recognized motivational speaker and most recently Dale Boone and Darrell Campbell, the CEO and COO of EveryCarListed.Com
AdAgencyOnline.Net recently advised their affiliated automotive advertising agencies to expect an announcement that a new automotive advertising vendor will be added as a preferred vendor later this week.
All indications are that EveryCarListed.Com
is the favored choice. The automotive advertising website already has an enviable number of inventories from individual auto dealers all over the United States. EveryCarListed.Com also has agreements in place with General Motors, Ford and Chrysler to post their inventories. Other automotive advertising vendors previously featured on AdAgencyOnline.Net, such as SiSTer Technologies Video CarLot and Gumiyo, are already linked to the site which fueled the speculation that they are about to become the next preferred vendor on the portal.
AdAgencyOnline.Net is accepting applications from automotive advertising agencies who want to join their network of affiliated independent automotive advertising agencies, production partners and automotive advertising vendors.
Automotive advertising vendors are anxious to present their products/services to the site’s audience of automotive advertising decision makers.
For additional information on AdAgencyOnline.Net automotive advertising agencies, auto industry vendors and auto dealers can visit the site at www.adagencyonline.net or they can contact Philip Zelinger directly at 888-796-2228.
To quote Philip Zelinger, “Help s only a click away!”