The forced consolidation of the auto industry has impacted the automotive advertising industry in ways that most automotive advertising agencies don’t understand. AdAgencyOnline.Net
is a free automotive advertising resource / networking portal that recognizes the consolidation as an opportunity for their affiliated automotive advertising agencies to provide solutions for their auto dealer clients that are challenged by the changing landscape of the auto industry. Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of AdAgencyOnline.Net, will review New Wave Automotive, LLC, (NWA), and Colliers Abood Wood-Fay Real Estate’s specialized automotive division – Colliers Automotive Real Estate Services, (C.A.R.S.) – on his blog talk radio
show, Lunch With Phil Discussing Automotive Advertising. Philip’s popular Internet radio broadcast is featured on the blog talk radio station – WAAOL, All Automotive Advertising News All The Time
, hosted on AdAgencyOnline.Net. The interview with three of the General partners of NWA, Maceo Sloan, Don Pollack and Hal Howard, is scheduled at a special time on http://www.blogtalkradio.com/adagencyonline - 11:00 AM EST to 11:30 PM EST – and it will be broadcast live, Thursday May 21st 2009.
Philip explained the unique opportunities being presented to automotive advertising agencies that provide solutions to auto dealers faced with the trauma of losing their Chrysler and/or General Motors dealerships as well as the opportunity for the surviving dealerships to capitalize on the consolidation to gain market share.
“The bankruptcy of Chrysler and the anticipated filing by General Motors has forced auto dealerships to reconsider their investments in the retail auto industry. Profit margins on new vehicle sales have dropped precipitously in recent years with the advent of the Internet which has armed consumers in the negotiation process. Recent drops in new vehicle sales volume in synch with a shrinking economy has been accelerated by the forced bankruptcy of Chrysler, with General Motors soon to follow. The double hit of reduced profits and unit sales has been compounded by dropping real estate values, limited wholesale and retail credit and a general lack of confidence by consumers to purchase a vehicle. With all of the problems facing the auto industry it is hard to see the glass as being half full, but those who survive the consolidation will certainly reap the rewards when the market returns, and it will!”
Philip described the real estate opportunities resulting from recent consolidations in the auto industry as follows,
“As for the impact on the real estate assets that are so vital to any comprehensive auto dealership business model the game has changed. NWA was formed to capitalize on the acquisitions and dispositions that are already taking place as a result of the forced consolidations at Chrysler and GM. Colliers Abood Wood-Fay formed their specialized automobile division – Colliers Automotive Real Estate Services, (C.A.R.S.), to focus on the highest and best use of those dealerships that were previously limited by the site control contracts with Chrysler and General Motors that are now being released. The combination of NWA and their ability to purchase and place experienced minority dealer operators to maintain operations funded by the venture capital that they are raising and the established commercial office network linked through CARS to attract investors from retail operations outside of the auto industry is a win-win scenario. Ad Agency Online, L.L.C. is contributing our expertise in evaluating the selling systems, processes and key vendors associated with the auto dealerships acquired by NWA to maximize the R.O.I. for both their real world operations and the virtual showrooms that we plan to build on the World Wide Web.”
NWA Business Plan
New Wave Automotive LLC plans to raise a significant amount of capital for acquisitions, taking advantage of the current opportunities in the marketplace with an emphasis on middle to large sized markets. In addition, NWA will also solicit new points for manufacturers such as Toyota, Honda, Volkswagen, Audi, Mazda and Harley-Davidson. Several meetings have already been held with Chrysler LLC to discuss the acquisition of numerous sites reaching from North Carolina to California. Similar meetings will be held with Ford Motor Company and General Motors Corporation. The goal is to diversify the franchise brands owned by NWA to minimize risk. For example, the longevity of Chrysler LLC is in question, thereby reaffirming the necessity to diversify NWA‟s overall portfolio. Some dealership sites are no longer suitable for a car dealership but may be of value for an alternate commercial purpose such as hotels, restaurants, etc. NWA is currently in preliminary discussions with Colliers, Abood, Wood, Fay, commercial real estate brokers that have a national presence, and an internal CARS Group that evaluates dealership sites and offers recommendations on best use to include alternate solutions. As a result, NWA is also in discussion with several motel/hotel franchises to include Intercontinental Hotel Group, Choice Hotels, Wyndham and Marriott. These organizations all have diversity programs. The objective is to acquire dealerships and the supporting real estate in geographic pods for the purpose of monitoring and controlling them.
NWA Management Team
MACEO K. SLOAN, CFA
Attorney Maceo K. Sloan, a descendant of the founders of North Carolina Mutual Life Insurance Company, an investment management legacy which dates back to 1898, is Chairman, President & CEO of Sloan Financial Group, Inc., and Chairman, CEO and CIO of NCM Capital Management Group, Inc., and NCM Capital Advisers, Inc. Prior to founding NCM Capital, Mr. Sloan spent 13 years with North Carolina Mutual Life Insurance Company and its subsidiary, NCM Life Communications, Inc., (which had holdings in cable, cellular and radio).
Mr. Sloan is Chairman of The College Retirement Equities Fund (CREF) Board of Trustees. CREF is an investment company within the TIAA-CREF group of companies composed of the TIAA-CREF Mutual Funds, TIAA-CREF Institutional Mutual Funds and TIAA-CREF Life Funds Boards, and the TIAA Separate Account VA-1 Management Committee. He is also a member of the Board of Directors for the SCANA Corporation and a member of the National Association of Securities Professionals. Mr. Sloan had served on the Board of Directors of M&F Bancorp, Inc., since 2000 and was elected as Chairman of the Board in 2005. He served on the Board of Directors of Mechanics & Farmers Bank from 1980 to 2001 and since 2005. In addition, he is a former member of the Advisory Committee on International Communications and Information Policy and the ERISA Advisory Council to the U. S. Secretary of Labor. He has also served as Chairman of the Rainbow/PUSH Wall Street Project. Professional affiliations include being a Chartered Financial Analyst, a Fellow of the Life Management Institute and a member of the North Carolina State Bar Association, as well as the American Bar Association.
Mr. Sloan earned his BA from Morehouse College, MBA from Georgia State University and JD from North Carolina Central University School of Law.
HAL MARK HOWARD
Hal Howard has established an outstanding automotive leadership presence in his marketplace based on record-breaking vehicles sales, high customer satisfaction and annual factory awards, together with community recognition for his widespread support of local civic and charitable organizations. He is the former Chairman/President/CEO of Goldsboro Chrysler Dodge Jeep (Goldsboro, NC) where he achieved numerous honors, including, Five Star (DaimlerChrysler) 2002 – 2007, Managers of Distinction Platinum Level (Chrysler Financial) 2002 – 2007, Top 100 Minority Dealers (Black Enterprise Magazine) 2006, 2007, Top Customer Satisfaction (DaimlerChrysler) 2002/2006, Just the Best (DaimlerChrysler) 2002, 2003, 2004, 2006, Road Runner Award (DaimlerChrysler Minority Dealers Association) 2005, $100,000 Club (DaimlerChrysler) 2001/2002/2003/2004, Top Thru-Put Sales Performance (DaimlerChrysler) 2002, Urban Wheel Dealer of the Year (Urban Wheel Magazine) 2004 and Diamond Club for Outstanding Customer Service (DaimlerChrysler) 2002.
Mr. Howard was Sales/Business Manager, Advantage Ford (Stuart, FL), Business Manager, Jupiter Dodge Mazda (Jupiter, FL), Sales Manager, Toyota of Stuart (Stuart, FL), and Dealer Candidate, University Dodge (Davie, FL). Mr. Howard was previously Regional Sales Manager, General Electric Medical Systems, and Regional Sales Manager, Cummins Engine. He is a member of the North Carolina Auto Dealers Association (Board of Directors and Legislative Committee), Chrysler Minority Dealers Association (Board of Directors), National Auto Dealers Association, past member Rotary International, Inc., Community in Schools (Board of Directors), O’Berry Center Foundation (Board of Directors), Kappa Alpha Psi Fraternity, Inc., (Sergeant of Arms) and North Carolina State University Alumni Association. Mr. Howard’s education includes, DaimlerChrysler Dealer Development Program, General Motors Technical Institute (Flint, MI) MS Management, North Carolina State University (Raleigh, NC) BS Engineering.
Don Pollock is a strategic Chief Operating Officer experienced in automotive operations and acquisitions with special expertise in finance, successful start-ups and the monitoring and controlling of operations, experience which he has expanded into manufacturing. He is President, Automotive Acquisitions & Consulting, Inc., (Delray Beach, FL) and President, Master Holdings Group, Inc., a specialty manufacturer of security doors in Piacenza, Italy.
His extensive automotive experience includes various roles with J. M. Family Enterprises LLC (originally owned by automotive tycoon, Jim Moran) and subsidiaries including Southeast Toyota Distributors, LLC, (“SET”), The Dealer Development Group, Inc., (“DDG”) and World Omni Financial Corp., (“WOFC”). Mr. Pollock held numerous positions to include: Vice President – DDG; Director, Dealer Development – SET; Director, Business Management – SET; Assistant Vice President – WOFC; Manager, Dealer Relations and Marketing - WOFC; Manager, Branch Operations – WOFC; Manager, Development, Training and Auditing – WOFC; Manager, Dealer Credit – WOFC; and Regional Manager – WOFC.
Directed the operation of 6-10 dealerships simultaneously under The Dealer Development Group, Inc., Program. The Program resulted in the graduation of many dealer/operators who have dramatically increased the sale of Toyota products. The Program is recognized as the most successful Dealer Development Program in the U.S.;
· Successfully negotiated and closed all buy/sells to include acquisition of assets and real estate;
· Structured deals that were well capitalized and with reasonable buy/out prospects;
· Started a Minority Dealer Development Program and placed minority dealers within an environment that fostered success. This Program resulted in minorities increasing their equity position in Toyota dealerships.
His career began at the Corporate High Potential Development Program, Ford Motor Credit Company. He holds a Bachelor of Science – Economics, Jacksonville University, Jacksonville, FL, and is a U. S. Army, Vietnam Veteran, 82nd Airborne Division.
C.A.R.S. was selected as a preferred vendor on the free automotive advertising resource/networking portal and they have already started reviewing properties being considered by NWA
. Philip has previously interviewed Michael Fay, the President of C.A.R.S., on WAAOL and they discussed their shared history on both a personal and a professional level. The conversation resulted in Philip Zelinger activating his Real Estate license to join C.A.R.S. as a consultant in future auto dealer buy/sell opportunities being considered by NWA and other interested parties.
Mr. Zelinger explained his reasons for accepting C.A.R.S. as a preferred auto industry vendor on AdAgencyOnline.Net
, “Ad Agency Online, L.L.C. recognizes the need to service their auto dealer clients beyond the scope of conventional automotive advertising. Most automotive advertising agencies limit their role to delivering an automotive advertising message. As a result of my retail automotive background, our focus has always been on maximizing the R.O.I. for our clients in our retainer as well as in their automotive advertising. In today’s shrinking auto industry real estate is often the largest investment an auto dealer has. Our ability to introduce our auto dealer clients and site visitors to a commercial real estate firm with the resources and focus in the automotive industry that C.A.R.S. provides enhances our value to our clients and reaffirms our priority to protect their interests beyond just their automotive advertising.”
About Colliers Abood Wood-Fay Real Estate
Colliers Abood Wood-Fay is an independently owned and operated business and affiliate member of Colliers International, one of the largest commercial real estate firms in the world with $2 billion in revenue, $73 billion in transaction volume and over 868 million SF under management. More specifically, C.A.R.S. has generated more than $200 million worth of business in the automotive vertical during the four years that they have specialized in the auto industry in spite of recent challenging market conditions. Performance like that warranted their inclusion as a preferred vendor on AdAgencyOnline.Net and justified Philip’s decision to recommend them. Philip’s confidence in C.A.R.S. is further enhanced by Philip’s relationship with Michael Fay which extends over thirty years including a shared experience as an associate in his original offices, Wood-Fay Realty.
About Philip Zelinger
Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net
. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time
. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.
About AdAgencyOnline.Net and Ad Agency Online, L.L.C.
AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising.
Other shows include “Lunch With Ralph Discussing Automotive Advertising
” and “Automotive Advertising Experts.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.
AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger
. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.
Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry.
Recent automotive advertising vendors represented by AAOL include; Argistics
- AutoTransaXion, SiSTeR Technologies - Video CarLot
, DealMaker.Com, CityTwist.Com
, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy and Laser Stream Video.
For more information on Philip Zelinger, Ad Agency Online, L.L.C., N.W.A., C.A.R.S. or any of the preferred automotive advertising vendors previously reviewed on WAAOL, auto dealers and automotive advertising agencies should contact Philip through AdAgencyOnline.Net.
Automotive advertising vendors, automotive advertising agencies
and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. can contact Philip Zelinger at firstname.lastname@example.org, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ###