AdagencyOnline.Net has been reviewing a diverse group of automotive advertising vendors on their blog talk radio station, “WAAOL, All Automotive Advertising News All The Time.”
The “Lunch With Phil Discussing Automotive Advertising” show that is scheduled for this Monday, November 03rd, 2008 is an open business meeting for the affiliated automotive advertising agencies that are linked by Ad Agency Online, L.L.C. Ad Agency Online, L.L.C. is a network of independent automotive advertising agencies, production partners and select automotive advertising vendors that support the free automotive advertising resource portal at www.AdAgencyOnline.net.
Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio shows on WAAOL, will be interviewing Andrew Schwartz, CMO, Co-Founder of AdSymetrix.
Andrew has been involved with marketing and technology since 1995 when he started a web design company focused on bringing local businesses online. Andrew sold that firm to a regional advertising agency and stayed on to run the internet marketing division and act as a traditional advertising executive. The role gave him the opportunity to touch hundreds of local businesses and help them both understand and utilize the online world. While there he was tapped by Cincinnati Bell to help create their Cincinnati Bell Electronic Yellow Pages and acted as the editor-in-chief of an affiliated cityguide.
After that, Andrew went off on his own as an independent strategic consultant, a mid-wife for startups, who helped businesses bring their brands online using the most effective technologies.
In 2000 he signed on with Razorfish in their Boston office as a brand strategy and internet strategy consultant. While there he worked with huge companies in entertainment, consumer products, technology and information services. Andrew helped teams of designers, developers and marketers understand the core messages that their clients needed to speak to get their businesses to grow.
In 2005 Rick Rochon approached Andrew with the idea for AdSymetrix.
The thought that they could help businesses know what works in their advertising excited Andrew who felt that advertising is too important to be so confusing. According to Andrew and Rick AdSymetrix gives customers the power to make smarter marketing decisions. Andrew’s experience in marketing, branding, strategy, and advertising all comes to a head with AdSymetrix.
At AdSymetrix, Rick and Andrew work to build strong products and services that help their client make smarter marketing decisions
. Andrew focuses on the marketing and Rick focuses on the sales.
The following press release explained the business model of AdSymetrix;
AdSymetrix Dramatically Reduces Wasted Marketing Expenditures By Empowering Advertisers with Tracking and Monitoring of Online and Offline Ads
Cincinnati, Ohio – September 3, 2008 – Legendary marketer and department store tycoon John Wanamaker once famously quipped, "Half the money I spend on advertising is wasted, but the trouble is, I don't know which half!". With the wide spectrum of advertising options available today, the tracking of leads generated and sales realized from a multi-platform marketing campaign might seem like an insurmountable challenge to even the most sophisticated business manager. Yet, the answer is surprisingly simple – just tag and track every element of your company’s promotional efforts, says Rick Rochon, co-founder of AdSymetrix, Inc., a vendor of ad tracking tools.
“To be successful, businesses today must push their marketing message out to their intended audience relentlessly and through a variety of channels,” Mr. Rochon commented. “Without tracking which ads are working and what marketing messages are effective, it’s impossible to make smart, informed decisions and avoid wasting money. The AdSymetrixtm ‘Tracking Bubble’ solution tells our clients what’s really driving revenue into their business.”
Developed to function as a web-based campaign management dashboard, the AdSymetrix tools enable marketers to use unique telephone numbers and e-mail click tracking technology to monitor and analyze responses to an unlimited number of ads. Cost for the service starts at $99.00 per month and can be tailored to the specific needs of any size business that spends money on marketing.
According to Mr. Rochon, his firm’s clients are typically interested in measuring the effectiveness of several marketing efforts simultaneously, including everything from press releases, direct response mailers, radio and television ads, fliers, print and classified ads, banner ads and e-mail campaigns, even t-shirts and advertising specialty items such as coffee mugs and paperweights.
“Basically, virtually anything that you put into the marketplace that solicits a response from prospective customers can be tracked and measured,” Mr. Rochon stated. “We like to say that we can enable anyone to monitor any responses created by any advertisement placed anywhere.”
Although many AdSymetrix clients have a local market focus such as realtors, car dealers, attorneys, dentists and doctors, Mr. Rochon says larger outfits with the need to measure advertising in national or regional markets are equally impressed with the Adsymetrix system’s capabilities.
“Publishers of telephone directories and real estate magazines can benefit from direct comparisons between media and across multiple editions, which gives them an entirely new degree of insight and financial accountability,” Mr. Rochon said. “Franchisors of restaurant chains and other consumer-facing businesses can ensure their franchisee’s get the biggest bang for their advertising dollar by centralizing the ongoing measuring of both local and national campaigns.”
As a popular speaker at conferences in the advertising and Internet marketing industries, Mr. Rochon says the most common audience questions he hears relate to fears about wasting money and losing sales opportunities. In response, he suggests that every marketing effort should be based on “monitoring and measuring” in every way possible.
AdSymetrix Tips for Effective Ad Tagging and Tracking
Inbound Calls: It’s critical that you know who's behind every call made to your business.
Only a call tracking system will automatically tie each call to a marketing expenditure.
Clicks: Click tracking shows you exactly how traffic is getting to your website or landing page.
It’s invaluable for refining your marketing and value proposition. Hits and clicks equal ROI.
Dirt World Stuff: If you spend a dime on brochures, direct mail, fliers, coffee mugs or pens,
you owe it to yourself to find out how much actual business they’re responsible for bringing in.
“AdSymetrix was designed to help take the mystery out of buying advertising”, Mr. Rochon continued. “Tracking provides timely information that leads to informed decisions. It really is that straightforward and that easy.”
Based in Cincinnati, Ohio, AdSymetrix, Inc. is a leading provider of online solutions for tracking and monitoring advertising campaigns. Developed by marketing veterans to simplify the process of creating cost-effective, results-oriented advertising, the AdSymetrix suite of tools instantly empower executives and business owners with the ability to determine which aspects of their marketing programs are effective and which are wasting money.
“Our philosophy is that because advertising is critical to the growth and profitability of any enterprise, it’s simply too important a process to be left to chance or best guesses,” co-founder Andrew Schwartz said. “We believe in advertising, we just thought that it shouldn’t be so confusing.”
AdAgencyOnline.Net invites auto industry insiders - like Andrew Schwartz - from respected automotive advertising vendors to share best practices with site visitors of AdAgencyOnline.Net that include automotive advertising agencies, auto dealers and O.E.M representatives.
WAAOL hosts the “Lunch With Phil - Discussing Automotive Advertising” show that will review AdSymetrix as well as the “Lunch With Ralph – Discussing Automotive Advertising” and the “Automotive Advertising Experts” show. The shows are scheduled Monday - Friday from 12:00 noon to 12:30 PM EST on www.adagencyonline.net or www.blogtalkradio.com/adagencyonline .
Ad Agency Online, L.L.C. supports AdAgencyOnline.Net as a free resource recognized by automotive advertising agencies as the “One Stop Site For All Of Your Automotive Advertising Needs.”
Automotive advertising vendors that have already earned the status of “preferred automotive advertising vendor” on AdAgencyOnline.Net include LeadConverter, Ai Dealer, Laser Stream Video, BZ Results, ADP, NeoSynergy, CarFolks.Com, Gumiyo, EveryCarListed.Com, DealMaker.Com and SiSTeR Technologies Video CarLot. The Detroit Trading Company was recently reviewed on the site along with R. L. Polk & Co. and it is rumored that they are both on the short list for approval as preferred vendors.
Some of the more recently approved preferred automotive advertising vendors include
DealMaker.Com , EveryCarListed.Com and SiSTeR Technologies. All three vendors engaged Philip Zelinger as a consultant to help them market their unique automotive advertising applications, although that relationship was not a pre-requisite for approval as preferred vendors.
Automotive advertising agencies are being directed by their auto dealer clients to find online applications that integrate real world selling processes with their virtual showrooms
. Philip Zelinger has directed his agencies to “blur the line between the real and the virtual showroom by integrating old school best practices with new world technology.” Mr. Zelinger see this as a key differentiator between his full service automotive advertising agencies and conventional agencies that are not focused on digital marketing using the World Wide Web.
AdAgencyOnline.Net has interviewed a growing number of automotive advertising vendors and their representatives including
Don Crawford and Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Tim Zierdon from JMsolutions AAX™, Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist and most recently Michael R. Spadafore from R. L. Polk & Co.
AdAgencyOnline.Net attributes their growth in a shrinking automotive advertising industry to their open invitation for independent automotive advertising agencies to join their network to leverage their resources and share best practices with member automotive advertising agencies who share the belief that a “rising tide floats all boats.”
Auto industry vendors are also welcome to present their products and services to the automotive advertising community linked through www.adagencyonline.net to maximize the R.O.I. of the auto dealers that follow visit site.
For additional information on AdAgencyOnline.Net automotive advertising agencies, auto industry vendors and auto dealers can visit the portal at www.adagencyonline.net or contact Philip Zelinger directly at 888-796-2228.
To quote Philip Zelinger, “Help is only a click away!”