In today’s troubled auto industry it is common to blame the O.E.M.s – specifically the “Big Three” including General Motors, Chrysler and Ford – for the problems being faced by auto dealers and their automotive advertising agencies.
Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the free automotive advertising portal AdAgencyOnline.Net,
challenged that negative opinion - of Ford at least - when he commented on his respect for a group of Internet professionals at FordDirect.Com. This highly experienced group has earned a reputation with Ford and Lincoln/Mercury Dealers as being part of the solution, not the problem.
Mr. Zelinger used his blog talk radio station featured on AdAgencyOnline.Net – WAAOL, All Automotive Advertising News All The Time – to pass on his respect for the “team effort” that he found in dealing with FordDirect.Com on many levels.
His comments preceded an “encore” review of a preferred automotive advertising vendor – Argistics and their customer interaction application, AutoTransaXion – on the popular blog talk radio show featured on WAAOL, “Lunch With Phil Discussing Automotive Advertising.”
The show aired on Wednesday, December 17th 2008 in a special early morning time slot, 8:00 AM to 8:30 AM EST. Philip opened the show with a discussion of the shrinking auto industry and its impact on automotive advertising agencies
including an “honorable mention” for the “glass is half full” philosophy that he witnessed at FordDirect.Com in a recent visit to Detroit.
FordDirect.Com provides “leads” gathered on their site, http://forddirect.com, to Ford Dealers which are then distributed based on their location.
They also provide website design and hosting services for approximately 5,000 Ford and Lincoln/Mercury dealers who have learned to trust the Dearborn based automotive advertising
and Internet professionals to help them develop an online presence that they could not accomplish on their own. Additionally, FordDirect.Com has established relationships with many online resources that they offer to their auto dealer clients, including EveryCarListed.Com.
EveryCarListed.Com is a vendor/client of Ad Agency Online, L.L.C. that hosts an automotive advertising website with a direct link through FordDirect.Com to post all Ford CPO vehicles in free listings for their Ford Dealers. FordDirect.Com offers a variety of leveraged resources to benefit their auto dealer clients, with many more pending, which earned them the respect and support of AdAgencyOnline.Net.
AdAgencyOnline.Net is supported by a loyal audience of automotive advertising agencies, auto dealers, automotive industry vendors and O.E.M. representatives that are committed to “blur the line between the real and the virtual automobile dealership showroom.”
The free automotive advertising
resource portal is hosted by Ad Agency Online, L.L.C. and their independent affiliated automotive advertising agencies. The online networking community is able to capitalize on the shift to the Internet by reviewing automotive advertising vendors that are developing cutting edge applications and then featuring the “best of the best” on the site as preferred automotive advertising vendors for their auto dealer clients and site visitors.
The auto industry is reacting to the shrinking economy by reducing costs on all levels, including reductions in staff and automotive advertising budgets.
The solution provided by Ad Agency Online, L.L.C. and AdAgencyOnline.Net
is to use technology and internet resources to monitor and manage their automotive advertising campaigns to maximize the R.O.I. for their auto dealer clients. Many new Internet based automotive advertising solutions are being reviewed by Philip Zelinger in interviews conducted on the blog talk radio shows on WAAOL, including the “Lunch With Phil Discussing Automotive Advertising
” show which is presented as an open business meeting with his affiliated offices at http://blogtalkradio.com/adagencyonline .
Another popular show is “Lunch With Ralph Discussing Automotive Advertising” hosted by Ralph Paglia, the National Director of Digital Marketing for ADP, that runs every Thursday between 12:00 Noon and 12:30 PM EST.
AdAgencyOnline.Net also hosts the “Automotive Advertising Experts” show every Friday in the same 12:00 noon EST to 12:30 PM with auto industry insiders invited to share best practices with the online audience in a live call-in format.
AdAgencyOnline.Net features a variety of non-competing “preferred automotive advertising vendors”on the portal and Ad Agency Online, L.L.C. is representing a growing number of them.
Selected vendors include DMS and CRM providers such as ADP and BZ Results, chat programs from LeadConverter and Argistics
with their 2 way video platform –AutoTransaXion – that links a dealer’s website to his DMS/CRM. The site features a diverse group of applications involved in all aspects of operations in both the real and the virtual world.
Other respected Internet based vendors on AdAgencyOnline.Net and/or vendor/clients of Ad Agency Online, L.L.C. include;
CarFolks.Com – an auto industry social networking site, Laser Stream Video – an Internet focused video production application with enhanced vSEO capabilities, SiSTer Technologies Video CarLot
– an automated video application linked via a dedicated API with You Tube to provide a uniquely effective vSEO tool, Gumiyo – a universally applied mobile channel platform, DealMaker.Com
– providing a new website that connects buyers and sellers in a real time market driven “many to many” online negotiation, Kihon Media – an online magazine and third party website operating as a database marketing tool for auto dealers, CityTwist
– a DIY online email marketing application, Bulldog Marketing Technologies – a direct database marketing system with a unique filter, “ConsumerClense,” that eliminates customers who no longer own the vehicle attributed to them in the DMS saving on marketing costs and enhancing communications to better relate to the customer's current vehicle ownership, Ai Dealer – an online transaction tool that offers a self serve desking tool f or website visitors, NeoSynergy - an automotive advertising portal with AOL Auto, Best Deals, allowing convenient updates to posted vehicle information to keep them competitive and EveryCarListed.Com – an inventory based automotive advertising website that offers a free listing to auto dealers and individuals with upgraded marketing packages that integrate a variety of state of the art conversion tools.
Previous interviews of respected automotive advertising experts on AdAgencyOnline.Net included
Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Tim Zierdon from JMsolutions AAX™, Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co. and most recently Kevin Schwartz and Rick Rochon from AdSymetrix.
These automotive advertising vendors were selected based on their ability to reduce costs and improve the efficiency of staff for automotive advertising agencies and auto dealers that are challenged with shrinking bottom lines in a troubled auto industry.
Automotive advertising agencies are able to join Ad Agency Online, L.L.C. as an affiliated agency, automotive advertising vendors are invited to apply as a preferred vendor and auto dealers can listen and learn from auto industry insiders by visiting AdAgencyOnline.Net and tuning into WAAOL. For additional information contact Philip Zelinger directly at firstname.lastname@example.org, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ###