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AdAgencyOnline.Net Leverages Automotive Advertising Budgets Using Internet Applications

AdAgencyOnline.Net is a free automotive advertising resource / networking portal that features cutting edge automotive advertising vendors on their blog talk radio station – WAAOL, All Automotive Advertising News All The Time. The online community of automotive advertising insiders leverages various resources on the World Wide Web to maximize the R.O.I. for site visitors. The portal is hosted by Ad Agency Online, L.L.C, a national network of independent affiliated automotive advertising agencies, production partners and select vendors that share their vision to “blur the line between the real world and the newly expanding virtual showrooms” being constructed on the Internet Super Highway.

Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio shows on WAAOL explained the shift of automotive advertising onto the Internet. “Automotive advertising professionals recognize that a shrinking economy has forced a reduction in new vehicle sales. The resulting consolidation in the auto industry to maintain profitability at these lower sales levels has not been limited to auto dealerships. Cost cutting measures for existing retail operations include reductions in inventory, staff, advertising / marketing and key vendor expenses across all departments. Unfortunately, even with all of these cuts the fixed and semi-variable expenses associated with most retail operations will still not generate a profit at current sales levels. When combined with the reduced gross profit per unit in new vehicle sales as a result of the distressed nature of the auto industry it is obvious that a new business model must be applied for auto dealers and auto industry vendors to survive.”

Internet based solutions for online car shoppers that replicate “real world” selling processes, coupled with the leveraged resources developed by a wide variety of vendor applications, have provided an answer to those that recognize that the only constant in the auto industry is change. The change that surfaced to offer a shrinking auto industry the best R.O.I. for auto dealers, and the best shopping experience for a used car buyer or a new car buyer, can be found on the World Wide Web. The brick and mortar dealership of yesterday has relinquished its hold on the shopping experience to their online showrooms where new car buyers and used car buyers have turned to get their best deal without the sales hype that drove them onto the Internet Super Highway to shop for a vehicle.

Leveraged online automotive advertising resources, including inventory based websites like EveryCarListed.Com, provide a cost effective way for auto dealers to post their inventory online. Car buyers see EveryCarListed.Com as a “one site stop” where they can get the best deal on a used car and even on a new car. The “free” listings offered to auto dealers have allowed their automotive advertising agencies to extend the online presence of their dealer clients and it represents an online inventory that dwarfs any individual auto dealer or auto dealer group. Similarly, the free listings for consumers in the site’s “For Sale By Owner” section have attracted consumers to the site who may also be looking to buy a car. As a result, EveryCarListed.Com creates a “win-win” scenario for all parties since the site often develops more sales for an auto dealership than they can generate from their own website; and it is hard to beat free.

In addition, cutting edge automotive advertising applications can now replicate real world selling processes. A new solution being offered by Argistics – AutoTransaXion – can meet and greet customers the minute that they visit an online showroom. Their live chat and proprietary two way video platform is described as a “customer interaction” tool that can complete an online transaction or it can be used to simply make an appointment after assisting the online car shopper to narrow down their search to buy a used or a new car or even schedule a service appointment.

Video applications have been developed that automatically convert all of the pictures on an auto dealer’s website into a professional video presentation creating a virtual version of a feature benefit presentation. A more comprehensive video solution is being provided by SiSTeR Technologies – Video CarLot. Their application not only places their videos onto the auto dealer’s virtual showroom and any other linked online automotive advertising site but they also can push them through their dedicated API with You Tube to the search engines to further extend the auto dealer’s foot print on the WWW.

Direct marketing applications that automatically create email and direct mail campaigns pulled from an auto dealer’s database, or a central database of opt in email addresses in the areas surrounding an auto dealership, are other examples of technology driven solutions that are part of the changing landscape of automotive advertising. CityTwist.Com offers an online “DIY” email marketing service that draws on their opt in database of local email addresses to accommodate conquest sales for auto dealerships in their local markets. Bulldog Marketing Technologies has an automated service that delivers customized email and direct mail in both sales and service to an auto dealer’s database that integrates a proprietary filter – Consumer Cleanse. The application resources third party references to determine if a customer has already purchased a vehicle to adjust the message accordingly by converting a lost sale into a service opportunity.

These changes in the way that auto dealers advertise and sell vehicles evidence the resiliency of the auto industry and they represent the future of the auto industry. For additional information on these Internet based solutions visit http://AdAgencyOnline.Net and request a free automotive advertising consultation from Ad Agency Online, L.L.C. Philip Zelinger represents many of the automotive advertising vendors featured on AdAgencyOnline.Net. Philip can be reached directly at 1-888-796-2228 or via email at pzads@bellsouth.net to discuss the automotive advertising vendors featured on the portal as well as many others pending review on WAAOL. To quote Philip, “Help is only a click away!”

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Tags: Bulldog, CarLot, CityTwist.Com, DealMaker.Com, EveryCarListed.Com, Marketing, SiSTeR, Technologies, Video, adagencyonline.net, More…advertising, agencies, automotive, blog, philip, radio, talk, zelinger

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