The automotive advertising industry is being directly impacted by a shrinking auto industry. Automotive advertising agencies
have had to change their core business model to survive the shift from commissionable conventional media – such as radio, T.V. and print – to more cost effective marketing methods and Internet based channels. AdAgencyOnline.Net
was formed to assist in the transition as a free automotive advertising resource / networking channel to review cutting edge automotive advertising applications. The portal’s onsite blog talk radio station – WAAOL, All Automotive Advertising News All The Time
– provides answers to universal questions being posed by automotive advertising agencies and auto dealerships suffering from reduced sales and budgets.
According to Philip Zelinger, the host of AdAgencyOnline.Net / WAAOL and president of Ad Agency Online, L.L.C., (AAOL), the answer lies in marketing to existing customers from an auto dealer’s database combined with leveraged exposure on the World Wide Web using developing technologies and applications targeting customers that have turned to the Internet to get a better deal.
“Having invested twenty five plus years as a General Manager and Dealer Principal, followed by the last ten in the automotive advertising industry, I can honestly say that the only constant in both related business sectors is change.”
Philip has reviewed several automotive advertising vendors focused on database marketing with a variety of applications while interviewing their decision makers on his “Lunch With Phil Discussing Automotive Advertising” and “Automotive Advertising Experts” blog talk radio shows.
Bulldog Marketing Technologies, Inc. was recently featured as both a preferred automotive advertising vendor on AdAgencyOnline.Net and a vendor/client of AAOL. Scott Davis and Curtis DeGroote reviewed their products and services along with their “best practices” in database marketing and the podcasts of their shows can be found on WAAOL at the following links;
Another preferred automotive advertising vendor that has earned the support of AdAgencyOnline.Net is CityTwist, Inc.
This Boca Raton, Florida based software firm developed an online self serve, “DIY”, template email service that sources their target audience from a 250 million “opt-in” database for conquest local marketing plans. Auto dealers or their automotive advertising agencies can resource this online application to immediately craft and deliver a specialized message using a variety of filters including distance from the dealership, zip code, demographics and gender. Ken Schwartz, the President of CityTwist.Com discussed his shared visions with Philip Zelinger several times on WAAOL. The shows and related articles can be found at;
Philip has suggested another variation of the theme regarding database marketing for his affiliated automotive advertising agencies that has to do with the way that auto dealers are accessing and using their DMS to supplement their advertising budgets.
Online conversion tools that develop and distribute leads to an auto dealer’s DMS and CRM are becoming the norm. Educating auto dealers in how to integrate these systems and the leads that they generate into their automotive advertising plans is what Philip describes as one of the “differentiators” that distinguish AAOL from conventional automotive advertising agencies.
Argistics, Inc. developed “AutoTransaXion” as a customer interaction platform to enhance conversion rates.
The platform quickly evolved into a fully functional online transaction tool to maximize the R.O.I. for the forward thinking auto dealer’s that were challenged to do business through the “glass wall” blocking them from their virtual customers. The application is constructed in a “cloud environment” that allows a unique degree of customization in their “consumer facing” micro-site. The end result is that the auto dealer can conduct a complete online transaction through the use of a proprietary two way video VOIP system and pull/push features built into the application that links directly to an auto dealer’s DMS / CRM.
Additional information can be gathered by listening to previous blog talk radio interviews by Philip with Bruce Cerbone and Jeffery Bennett from Argistics.Com on WAAOL and by reviewing the blogs discussing the shows posted on AdAgencyOnline.Net;
About Philip Zelinger
Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net
. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.
AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising including the “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” AdAgencyOnline.Net attracts automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.
Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors that have asked AAOL to represent them include; Argistics - AutoTransaXion, SiSTeR Technologies - Video CarLot, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy and Laser Stream Video.
www.AdAgencyOnline.Net has conducted interviews with a variety of respected automotive advertising experts including; Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bulldog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors, Nick Umb from Incentive Research and most recently Michael Roscoe from Dealer Magazine discussing the 6th Digital Dealer Conference.
For more information on any of the automotive advertising vendors reviewed on WAAOL, auto dealers and automotive advertising agencies should contact Ad Agency Online, L.L.C. through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net can contact Philip Zelinger at firstname.lastname@example.org, call 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ##