Automotive advertising agencies are using the Internet to share “best practices” through auto industry social networking sites. AdAgencyOnline.Net
has earned a reputation in this online networking community of automotive advertising experts as “The One Stop Site For All Of Your Automotive Advertising Needs.” Philip Zelinger is the President of Ad Agency Online, L.L.C. and host of the blog talk radio station – WAAOL, All Automotive Advertising News All The Time
– featured on AdAgencyOnline.Net. Mr. Zelinger announced earlier this week that he will be reviewing a new automotive advertising website – www.everycarlisted.com - on his show “Automotive Advertising Experts”
scheduled for this Friday, September 12th between 12:00 Noon EST and 12:30 PM EST on www.adagencyonline.net.
EveryCarListed.com had a unique start in the summer of 2007 when a qualified group of professionals with hundreds of years of combined experience in telecommunications, automotive advertising, and the internet came together with the idea of taking the yellow page industry business model to the online automotive advertising industry.
Their concept for a new business took form in November 2007 when YPAutos.com, Inc was incorporated and the team started building on nearly ten years of relationships in online inventory display. Expertise built over the last six years of operating 5Tribe, Inc, a sister company to YPAutos.com and a provider of newspaper portal sites that display automotive dealer inventory to consumers, came into play. The knowledge of the complex relationship base and technology necessary to bring millions of vehicles from thousands of auto dealerships together every 24 hours for display on a consumer friendly site started with 5Tribe and the group’s history in adjacent industry verticals.
In August 2008, EveryCarListed.com launched a consumer Web site designed to have the most comprehensive list of new and used vehicles for sale in America.
Today the company has an enviable number of dealerships represented on its site with many more signed up to be added in the coming months.
Automobile dealer inventories are listed at a basic service level for free, thus making EveryCarListed.com an extremely competitive vehicle listing site.
The site also offers new vehicles from franchised dealers, and “For Sale by Owner” (FSBO) listings free of charge.
Listings on the site are updated daily, so when an individual lists a vehicle for sale on the site or inventory changes at the auto dealership, the latest car, truck or SUV entering or leaving the marketplace is posted to the EveryCarListed.com Web site.
In addition to the free Bronze listings program, the site has optional Silver and Gold listings programs for vehicle dealers, offering advanced search amenities for shoppers.
Shoppers can search the site by 12 categories for more refined results, and the site’s window sticker information can include unique videos of each vehicle for sale.
The Web site was developed to benefit consumers by responding to the growing number of online vehicle shoppers; to benefit individuals by allowing them a broad-based free site on which to advertise their vehicles; and to benefit auto dealers by listing all of their inventories for free or at one low monthly price for all vehicles on the lot through the optional Silver and Gold listings programs.
The innovative free listings model for the site assures the highest number of select vehicles on one website. EveryCarListed.com will become a “one stop” convenient destination for vehicle buyers and sellers.
EveryCarListed.com has strategic partners that include GM Certified Used Vehicles, the automotive industry’s top-selling manufacturer-certified used vehicle brand.
With the August 5 issued release, GM Certified Used Vehicles announces that it has agreed to list the entire national inventory of GM Certified Used Vehicles and Saturn Certified Pre-Owned Vehicles on EveryCarListed.com.
In addition to their agreement with General Motors, EveryCarListed.com has OEM formal agreements in place with Ford Motor Company and Chrysler Corporation.
The following highlights supported Philip Zelinger’s decision to feature them on AdAgencyOnline.Net for consideration as a “preferred vendor”:
EveryCarListed.com aspires to be the #1 online automobile marketing website in the country and the top choice for auto buyers and sellers, showcasing every car, truck, and SUV for sale across the nation.
EveryCarListed.com an enviable number of dealers online and a large number that will be enrolled and on the site in approximately 60 days.
EveryCarListed.com allows placement of vehicles by both dealers and individuals for free.
EveryCarListed.com will utilize the thousands of existing Yellow Page sales representatives nationwide who are already trained in Yellow Page sales and are already currently calling on auto dealerships, the targeted customer base.
EveryCarListed.com will generate revenue through additional revenue products (Gold and Silver placements) as well as national ads placed on the site.
Yellow Page companies will promote the site with unsold book inventory, ad placements in both the new and used auto sections, and promote the site with Yellow Page print and online sites as well as external advertising pointing consumers to EveryCarListed.com.
In addition to the GM press release on August 5, 2008, press releases with Ford Motor Company and Chrysler Corporation are planned for September 2008.
EveryCarListed.com’s mission is to be the one location with every car for sale anywhere by anyone. Basic (Bronze) listings are free, Silver and Gold program listings offer highly detailed information to consumers including a unique video of each vehicle for sale in the Gold listing.
The site has an extremeley effective organization of detailed feature and history information for each vehicle. This means that consumers can find exactly the car they want along with everything they want to know about that specific vehicle in one location.
EveryCarListed.com has agreements with several of the largest automotive OEMs including GM, Ford and Chrysler.
These manufacturers will provide the inventories from their dealer networks in large data feeds. An agreement with ADP’s Digital Motorworks division will combine the OEM data with several other third party feeds to deliver the complete inventory listings, updated daily for dealers nationwide. Talks are ongoing with other OEMs, and more dealers join the program every day.
According to the 2007 Media Impact Study, the Internet has become the leading source of information for car buyers, outpacing all other media including direct mail, newspaper, radio and television.
And the National Automobile Dealers Association (NADA) indicates that typical dealership spending on Internet advertising is increasing and will be the second largest media expenditure for dealers by 2012. EveryCarListed.com brings buyers and sellers together in the preferred marketplace setting.
EveryCarListed.mobi Mobile Site will be online in September 2008 allowing another access point for consumers to the more than 19,100 dealerships represented on our site.
Mr. Zelinger will be joined on the automotive advertising blog talk radio show by the C.E.O. of EveryCarListed.Com, Darrell Campbell, and the President and C.O.O., Dale Boone.
Darrell Campbell is also the CEO of 5 Tribe, Inc. Mr. Campbell’s experience at the chief executive level includes VPI Communications Inc as well as its subsidiaries CableTime, Autolocal.com, TVTime, Videomega and Cablemart.com. Autolocal.com, started in 1999, generated over $1 million dollars in revenue during the first 12 months. Mr. Campbell built those companies from the ground up and came to manage a sales staff in excess of 500 as well as a support staff of 200. Cabletime became the nation’s largest third party advertising company, reaching over 3.2 million homes in 32 states. When VPI merged with TCA Cable TV, Inc. (TCAT) in 1991, VPI grew to represent 30 percent of TCA’s revenue. In 1999, Mr. Campbell helped negotiate the $4.1 billion purchase of TCA Cable TV by Cox Communications. Because of Mr. Campbell’s expertise, he has lectured at Baylor, Texas A&M and the University of Texas in business classes focusing on entrepreneurial leadership. Mr. Campbell resides with wife Barbara and their three children in Tyler, TX, and in Buena Vista, CO. He is involved with youth sports and church activities and has been a member of the Board of Directors for TCA Cable TV and First National Bank in Bryan, TX. He attended Baylor University and Texas A&M University.
Dale Boone has leadership experience in a variety of roles in the automobile industry including most recently in a management capacity for a highly successful dealer group in Texas.
Dale served in executive positions in the industrial automation industry for Tegron, LLC including Vice President Business Development, Vice President Sales and Marketing, and Vice President Enterprise Data Solutions. During Dale’s six year tenure with Tegron he was responsible for revenues that grew by over 25 percent annually, which led to making Tegron one of the largest independently owned industrial automation engineering service firms in the U.S. Dale also held senior positions in marketing and sales engineering for Rockwell Automation for seven years. He holds a degree in Industrial Engineering from Texas A&M University and has completed graduate course work at Texas A&M in supply chain management.
EveryCarListed.Com will be joining a well respected list of automotive advertising applications that have been reviewed on AdAgencyOnline.Net’s blog talk radio station.
Programs run live Monday through Friday between 12:00 noon and 12:30 EST on www.adagencyonline.net with downloadable podcasts available after the show at www.blogtalkradio.com/adagencyonline .
Previous representatives discussing their products or services on AdAgencyOnline.Net included Don Crawford from EBay Motors, Mark Boyd from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Tomer Alpert from SiSTeR Technologies Video CarLot, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Spencer Sterling and Brian Dillon from DealMaker.Com, Shuki Lehavi and Richard Abronson from Gumiyo, Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parson from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM with a recent guest appearance by Jim Ziegler on the “Lunch With Phil” show that aired today, September 9th 2008.
Another interesting interview is expected on this week's Lunch With Phil show scheduled tomorrow, Wednesday, September, 10th with Jeff Kershner.
Mr. Kershner is the ecommerce director for The MIle One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com
. The scheduled discussion will be regarding "Reputation Management." The shared wisdoms of the two automotive advertising professionals promise an informative show, however, Mr. Zelinger referred to Mr. Kershner as “a valued resource with access to information that should provide information not previously available.”
AdAgencyOnline.Net focuses on automotive advertising applications that “blur the line between the real and the virtual showroom” by integrating old school best practices with new world technology.
AdAgencyOnline.Net is accepting applications from automotive advertising agencies to join their network of independent affiliated offices. Auto industry vendors are also invited to present their automotive advertising products/services to the site’s audience of automotive advertising decision makers. Auto dealers, automotive advertising associations and O.E.M.’s that visit AdAgencyOnline.Net are there to to learn new ways to sell cars and service on the World Wide Web with the shared observation and opinion that conventional advertising has become too expensive compared to the more effective online alternatives presented on the site.
For additional information on AdAgencyOnline.Net automotive advertising agencies, auto industry vendors and auto dealers are advised to visit the portal at www.adagencyonline.net or to contact Philip Zelinger directly at 888-796-2228.
To quote Philip Zelinger, “Help s only a click away!”