AdAgencyOnline.Net is an automotive advertising resource / networking portal that reviews cutting edge automotive advertising applications for their affiliated automotive advertising agencies, auto dealer/vendor clients and site visitors.
Philip Zelinger, the President of Ad Agency Online, L.L.C., (AAOL), and host of AdAgencyOnline.Net's blog talk radio station - WAAOL, All Automotive Advertising News All The Time
- will interview the principals of Dealer Signage, Inc., (DS), on WAAOL's "Lunch With Phil Discussing Automotive Advertising" blog talk radio show. The show will be broadcast live today, May 27th 2009 between 12:00 Noon EST and 12:30 PM EST, to introduce DS as a preferred automotive advertising vendor on AdAgencyOnline.Net.
Philip confirmed that Gilbert Chavez, the CEO of DS, Joe Webb, the COO of DS and Keith Williams, the CTO and VP of DS will join him to discuss the growing importance of point of purchase merchandizing for auto dealers' and the advantage of using digital signage to deliver timely and targeted automotive advertising messages to an auto dealer's current customers as well as drive by traffic.
Joe Webb and Gilbert Chavez are also partnered in a related auto industry focused consulting firm, DealerKnows, Inc. DealerKnows is an independent automotive advertising consulting firm that is an affiliated office of Ad Agency Online, L.L.C. Philip explained the relationship that Joe and Gilbert have with AAOL through DealerKnows and the opportunities being presented by their new venture, Dealer Signage, Inc., "Ad Agency Online, L.L.C. is a national network of independent affiliated automotive advertising agencies, production partners and select vendors that share our vision to blur the line between the real and the virtual world. We are all linked through our proprietary online communication/distribution system that allows us to leverage our resources to serve our individual auto dealer and vendor clients. DealerKnows complements our network with the specialized skills and experience in Internet and digital marketing methods provided by Joe Webb and Gilbert Chavez. The decision by Joe and Gilbert to expand their products and services to their auto dealer clients by forming Dealer Signage in partnership with Keith Williams and James Jones is a welcome addition to our arsenal of digital marketing tools. I have always promoted the need to internalize marketing efforts by including point of purchase merchandising. Given our stated goal to use cutting edge automotive advertising technologies to provide efficiencies and enhanced R.O.I. for our clients it was natural for us to add Dealer Signage as a preferred automotive advertising vendor on our portal."
Dealer Signage provides the software, hardware, content and consulting services to deliver a targeted marketing message in an auto dealership through televisions strategically placed in key locations throughout the dealership.
The ability to cross-sell between sales and service with a custom dealer message delivered in an active border wrapped around a live T.V. broadcast allows a dealer to talk to their existing customers. Specialized hardware and software provided by select vendors allows Dealer Signage to use state of the art technology to customize not only the content but the method of delivery. PrimeTyme, an approved vendor of Ad Agency Online, L.L.C. that was introduced to Dealer Signage, provides a proprietary video projection screen that can be placed on a showroom window, a wall or even as a free standing panel to allow the dealer to provide an interactive experience for customers visiting the showroom or even to pedestrian and drive by traffic outside the showroom. The digital billboard value of this application is obvious; however, the more unique ability to allow customers to actually touch the screen to interact with the message opens up a new world of opportunities. In addition to being able to answer questions to draw customers into the showroom the technology is able to track the people who stop to watch the screen with existing facial recognition software. The next generation of applications being developed promise to provide verifiable R.O.I. and extended marketing methods that will further enhance the value of the services provided by Dealer Signage.
For information on joining Ad Agency Online, L.L.C. as an affiliated automotive advertising agency or production partner contact Philip Zelinger at 1-888-796-2228 or email him at firstname.lastname@example.org.
Automotive advertising vendors who would like to be considered as a preferred automotive advertising vendor on AdAgencyOnline.Net should visit the site at http://adagencyonline.net. For information on Dealer Signage go to http://dealersignage.com or visit http://www.blogtalkradio.com/adagencyonline and download the podcast of today's show. To quote Philip Zelinger, "Help is only a click away!" ###