Ad Agency Online, L.L.C., (AAOL), has rallied their national network of independent affiliated automotive advertising agencies, production partners and select vendors to capitalize on the opportunities that the downturn in the auto industry has created
. Philip Zelinger, the President of AAOL and host of a free automotive advertising resource / networking portal - AdAgencyOnline.Net – interviewed two of the three general partners of New Wave Automotive, L.L.C., (NWA), a newly formed auto industry facing business development group, on the Blog Talk Radio station – WAAOL, All Automotive Advertising News All The Time
- hosted by AdAgencyOnline.Net.
AdAgencyOnline.Net’s blog talk radio station – WAAOL, All Automotive Advertising News All The Time – features blog talk radio shows including “Lunch With Phil Discussing Automotive Advertising”, “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” These blog talk radio shows provide insights from auto industry insiders which have proven to be a key differentiator between AdAgencyOnline.Net and other auto industry social networking sites. The focus that the portal placed on NWA evidences their priority to maximize the R.O.I. for the auto dealer and vendor clients of Ad Agency Online, L.L.C. as well as site visitors who turn to the portal to learn from auto industry experts who are invited to discuss best practices to solve common problems in a struggling auto industry.
About New Wave Automotive, LLC
New Wave Automotive LLC (NWA) is a newly formed company with a mission to acquire automotive related real estate and franchise operations at deep discounts in today’s fractured and depressed marketplace. It is furthermore planned that most acquisitions will be on an equity basis with leveraging kept to a minimum. A highly experienced management team is led by qualified automotive leaders.
The company seeks to diversify its portfolio by acquiring various automotive franchises to include Toyota, Honda, Lexus, BMW, Chrysler-Jeep-Dodge, Ford, Hyundai, Kia, or others, realizing acquisition costs will vary according to their current market valuations. In addition to the major automobile lines, NWA will be targeting Harley-Davidson Motorcycle dealerships which also have favorable ownership benefits.
In addition, the real estate properties that NWA acquires will be held separately from the automotive operations. Once again, and for the near term, real estate can be purchased at deep discounts. If the acquired real estate cannot be utilized at an automotive dealership in a profitable manner, then alternate uses will be considered, such as hotels, restaurants, or other land development opportunities.
As a result of the NWA strategy and current conditions, in most cases, operating costs, rent, interest expense, and other costs can all be lowered significantly so that the dealerships can operate at a modest profit until conditions improve. Furthermore, it is anticipated as the economy improves real estate values will increase dramatically from the current low values. The real estate opportunities are a significant part of this venture.
Future Outlook Of NWA
While nobody has a “crystal ball,” prevailing wisdom in the automotive industry says that over the next three to four years, automotive sales will rebound to the 15 million unit level and eventually return to the 17 million unit sales volume. (See Exhibits: Automotive News January 19, 2009.)
The automotive market also anticipates, in the near term, the loss of several thousand retail dealerships for the following reasons:
1. Small dealerships operate inefficiently and cannot afford the real estate and today’s operating costs;
2. As manufacturers down-size, especially the domestic lines, many of their dealerships will be closed;
3. Domestic and some import manufacturers are consolidating brands such as Chrysler, Jeep, and Dodge;
4. Overall market conditions will force the oversized facilities, poorly capitalized or highly leveraged dealerships to close.
All of the domestics expect a dramatic decline in the number of open points (retail locations).
(See Exhibits: “936 U. S. Dealerships Closed in Brutal Year,” and “Ford Consolidation Effort Out 269 Dealerships in ‘08” Automotive News, January 26, 2009.)
The relevant point to be made is that a significantly lower number of dealerships will be in automotive business, and as the market rebounds, the survivors will reap the rewards. The sales and profits per dealership will undoubtedly increase, as well as the value of the franchises and associated real estate values.
NWA General Partnership Profile
New Wave Automotive LLC will be structured as a general partnership. The general partnership is diversity oriented and it is anticipated that some funds will be available either through the Small Business Administration or other governmental agencies, whereby they may borrow at special favorable terms and conditions.
In some cases, they can assist manufacturers in keeping their qualified dealers in business by bringing them into New Wave Automotive LLC, acquiring the real estate and assets at a deep discount, and minimizing borrowing costs. This is, in particular, of significant interest to the domestic manufacturers who are willing to offer concessions if New Wave Automotive LLC can assist in keeping experienced dealers in the marketplace.
(See Exhibits Automotive News, January 19, 2009, “Minority Dealers Fear Especially Tough Times in ’09.”)
NWA Business Plan
New Wave Automotive LLC plans to raise a significant amount of capital for acquisitions, taking advantage of the current opportunities in the marketplace with an emphasis on middle to large sized markets. In addition, NWA will also solicit new points for manufacturers such as Honda, Volkswagen, Audi, Mazda and Harley-Davidson.
Several meetings have already been held with one of the “Big Three” O.E.Ms to discuss the acquisition of numerous sites reaching from North Carolina to California. Similar meetings are planned to be held with the other two big three O.E.M.s. The goal is to diversify the franchises owned to minimize risk. For example, it is speculated that the longevity of one or more of the “Big Three” O.E.M’s might be in question, and therefore all acquisitions from them must be evaluated for alternate uses in the event of a split up or demise.
Some dealership sites are no longer suitable for a car dealership but may be of value for an alternate commercial purpose such as hotels, restaurants, etc. NWA is currently in preliminary discussions with Colliers, Abood, Wood-Fay, commercial real estate brokers that have a national presence, and an internal CARS Group that evaluates dealership sites and offer best use to include alternate solutions. As a result, NWA is also in discussion with several motel/hotel franchises to include Intercontinental Hotel Group, Choice Hotels, Wyndham and Marriott. These organizations all have diversity programs.
The objective is to acquire dealerships and the supporting real estate in geographic pods for the purpose of monitoring and controlling them.
Some of the initial areas under review will be the Charlotte and greater Atlanta area, where there are numerous opportunities already under review. NWA is reviewing in excess of $100 million of real estate owned by one of the O.E.M.s that they are already in discussions with. In addition, they are currently or will soon be talking to Volkswagen, Honda, and several other manufacturers regarding viable points. This also includes Harley-Davidson, with whom they have had several meetings.
New Technologies & Digital Marketing Will Enhance NWA’s Business Model
In addition to the experienced dealer operators and financial resources provided by NWA a key differentiator will be their ability to integrate proven conventional business practices and selling processes with newly developing technologies and Internet based applications.
The Internet has matured into a consumer-facing marketing platform that provides efficiencies which they are uniquely positioned to take advantage of. Similarly, dealership operations and internal selling processes in both vehicle sales and fixed operations have been enhanced by improved DMS, CRM and related integrated vendor applications which have been proven to maximize the R.O.I. on dealerships that incorporate them into their daily operations.
Specifically, NWA has direct relationships with a number of proven vendors that provide full-spectrum enhanced selling and marketing applications including, but not limited to;
· SiSTeR Technologies-Video CarLot: An automated video production vSEO application
· Y.P.Autos - EveryCarListed.Com: An inventory based website
· DealMaker.Com: A multi-variant real time bidding platform and inventory website
· Argistics – AutoTransaxion: A “video” chat application with an integrated CRM / Desking interface tied to the DMS in one screen with pushed video and forms
· NeoSynergy: Best Deals/Buy Direct: Online classified ads through AOL
· Gumiyo: Text message Mobile Channel to convert website data to a cell phone
· Kihon Media: A 3rd party online magazine tied to a dealer’s DMS for customer contacts
· Laser Stream Video: A custom spokes model video application for websites
· CarFolks.Com: A social networking communication tool for reputation management
· LeadConverter: A chat program available as staffed solution or dealer application
· Ai Dealer: An online transaction desking system. The “ultimate” conversion tool!
· CityTwist: A “self Serve” email marketing application and data base for local markets
· Bulldog Marketing Technologies – Consumer Clense: A matrix driven data base marketing system with specialty filters and inventory based follow-up
· vAuto: Inventory/marketing application with vehicle appraisal and inventory evaluations
Another resource that New Wave Automotive, LLC will provide is their planned involvement in social networking and blogging forums and other “real world” venues focused on this newly developing marketing phenomenon provided by AAOL.
Conventional advertising will certainly be an integral component of their comprehensive marketing plan, however, the exposure provided by consumer generated content sites and Internet based communications with online consumers is a leveraged resource that they are uniquely positioned to benefit from. AAOL has established relationships with several nationally recognized authorities in this developing online resource which will provide added value to NWA’s ongoing retail operations.
NWA Management Team
MACEO K. SLOAN, CFA
Attorney Maceo K. Sloan, a descendant of the founders of North Carolina Mutual Life Insurance Company, an investment management legacy which dates back to 1898, is Chairman, President & CEO of Sloan Financial Group, Inc., and Chairman, CEO and CIO of NCM Capital Management Group, Inc., and NCM Capital Advisers, Inc. Prior to founding NCM Capital, Mr. Sloan spent 13 years with North Carolina Mutual Life Insurance Company and its subsidiary, NCM Life Communications, Inc., (which had holdings in cable, cellular and radio).
Mr. Sloan is Chairman of The College Retirement Equities Fund (CREF) Board of Trustees. CREF is an investment company within the TIAA-CREF group of companies composed of the TIAA-CREF Mutual Funds, TIAA-CREF Institutional Mutual Funds and TIAA-CREF Life Funds Boards, and the TIAA Separate Account VA-1 Management Committee. He is also a member of the Board of Directors for the SCANA Corporation and a member of the National Association of Securities Professionals. Mr. Sloan had served on the Board of Directors of M&F Bancorp, Inc., since 2000 and was elected as Chairman of the Board in 2005. He served on the Board of Directors of Mechanics & Farmers Bank from 1980 to 2001 and since 2005. In addition, he is a former member of the Advisory Committee on International Communications and Information Policy and the ERISA Advisory Council to the U. S. Secretary of Labor. He has also served as Chairman of the Rainbow/PUSH Wall Street Project. Professional affiliations include being a Chartered Financial Analyst, a Fellow of the Life Management Institute and a member of the North Carolina State Bar Association, as well as the American Bar Association.
Mr. Sloan earned his BA from Morehouse College, MBA from Georgia State University and JD from North Carolina Central University School of Law.
HAL MARK HOWARD
Hal Howard has established an outstanding automotive leadership presence in his marketplace based on record-breaking vehicles sales, high customer satisfaction and annual factory awards, together with community recognition for his widespread support of local civic and charitable organizations. He is the former Chairman/President/CEO of Goldsboro Chrysler Dodge Jeep (Goldsboro, NC) where he achieved numerous honors, including, Five Star (DaimlerChrysler) 2002 – 2007, Managers of Distinction Platinum Level (Chrysler Financial) 2002 – 2007, Top 100 Minority Dealers (Black Enterprise Magazine) 2006, 2007, Top Customer Satisfaction (DaimlerChrysler) 2002/2006, Just the Best (DaimlerChrysler) 2002, 2003, 2004, 2006, Road Runner Award (DaimlerChrysler Minority Dealers Association) 2005, $100,000 Club (DaimlerChrysler) 2001/2002/2003/2004, Top Thru-Put Sales Performance (DaimlerChrysler) 2002, Urban Wheel Dealer of the Year (Urban Wheel Magazine) 2004 and Diamond Club for Outstanding Customer Service (DaimlerChrysler) 2002.
Mr. Howard was Sales/Business Manager, Advantage Ford (Stuart, FL), Business Manager, Jupiter Dodge Mazda (Jupiter, FL), Sales Manager, Toyota of Stuart (Stuart, FL), and Dealer Candidate, University Dodge (Davie, FL). Mr. Howard was previously Regional Sales Manager, General Electric Medical Systems, and Regional Sales Manager, Cummins Engine. He is a member of the North Carolina Auto Dealers Association (Board of Directors and Legislative Committee), Chrysler Minority Dealers Association (Board of Directors), National Auto Dealers Association, past member Rotary International, Inc., Community in Schools (Board of Directors), O’Berry Center Foundation (Board of Directors), Kappa Alpha Psi Fraternity, Inc., (Sergeant of Arms) and North Carolina State University Alumni Association. Mr. Howard’s education includes, DaimlerChrysler Dealer Development Program, General Motors Technical Institute (Flint, MI) MS Management, North Carolina State University (Raleigh, NC) BS Engineering.
Don Pollock is a strategic Chief Operating Officer experienced in automotive operations and acquisitions with special expertise in finance, successful start-ups and the monitoring and controlling of operations, experience which he has expanded into manufacturing. He is President, Automotive Acquisitions & Consulting, Inc., (Delray Beach, FL) and President, Master Holdings Group, Inc., a specialty manufacturer of security doors in Piacenza, Italy.
His extensive automotive experience includes various roles with J. M. Family Enterprises LLC (originally owned by automotive tycoon, Jim Moran) and subsidiaries including Southeast Toyota Distributors, LLC, (“SET”), The Dealer Development Group, Inc., (“DDG”) and World Omni Financial Corp., (“WOFC”). Mr. Pollock held numerous positions to include: Vice President – DDG; Director, Dealer Development – SET; Director, Business Management – SET; Assistant Vice President – WOFC; Manager, Dealer Relations and Marketing - WOFC; Manager, Branch Operations – WOFC; Manager, Development, Training and Auditing – WOFC; Manager, Dealer Credit – WOFC; and Regional Manager – WOFC.
· Directed the operation of 6-10 dealerships simultaneously under The Dealer Development Group, Inc., Program. The Program resulted in the graduation of many dealer/operators who have dramatically increased the sale of Toyota products. The Program is recognized as the most successful Dealer Development Program in the U.S.;
· Successfully negotiated and closed all buy/sells to include acquisition of assets and real estate;
· Structured deals that were well capitalized and with reasonable buy/out prospects;
· Started a Minority Dealer Development Program and placed minority dealers within an environment that fostered success. This Program resulted in minorities increasing their equity position in Toyota dealerships.
His career began at the Corporate High Potential Development Program, Ford Motor Credit Company. He holds a Bachelor of Science – Economics, Jacksonville University, Jacksonville, FL, and is a U. S. Army, Vietnam Veteran, 82nd Airborne Division.
AdAgencyOnline.Net started reviewing automotive advertising vendors and new technologies after their introduction during the 2008 NADA Convention in San Francisco. In addition to providing free creative, hosting online Dealer 20+ Groups and providing links to “preferred automotive advertising vendors” the site also hosts several blog talk radio shows focused on the auto industry and cutting edge automotive advertising vendors and applications.
AdAgencyOnline.Net has a loyal audience of automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that rely on the site to find and review vendors, applications and new technologies to maximize their R.O.I. The site features applications used in both virtual and real world selling processes including DMS and CRM applications provided by established auto industry vendors such as ADP and BZ Results.
Ad Agency Online L.L.C has also been engaged by a number of new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry that have been featured on WAAOL including Argistics - AutoTransaXion, SiSTeR Technologies - Video CarLot, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy and Laser Stream Video.
A growing number of respected automotive advertising experts have been interviewed on AdAgencyOnline.Net including; Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bulldog Marketing Technologies and most recently Matt Watson and Douglas Kinney from VinSolutions.
About Philip Zelinger
Philip Zelinger invested twenty five plus years in the retail auto industry as a general manager and dealer principal before shifting his focus to automotive advertising when he accepted a position as the C.O.O. of a national automotive advertising agency in 1998 before leaving to found Ad Agency Online, L.L.C. in December of 2001. Ad Agency Online L.L.C. is a national network of independent affiliated automotive advertising agencies, production partners and preferred automotive advertising vendors linked by the online communication / distribution system developed by Mr. Zelinger. As the author of two books on the auto industry, including a career training guide titled “How To Sell A Car,” Philip is a nationally recognized authority on automotive advertising.
For more information on New Wave Automotive, L.L.C. auto dealers and automotive advertising agencies may contact Ad Agency Online, L.L.C. through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire Ad Agency Online, L.L.C. can contact Philip Zelinger at firstname.lastname@example.org, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ###