Recently some of my clients have been asking me for help in selecting courses at the 9th Digital Dealer Conference and Exposition. I know that there are members of this community that will be attending for the first time, so I thought I would give some general advice on how to leverage the experience.
1. Download the complete 9th Digital Dealer Conference Agenda as a PDF. Download Agenda
2. Print out the agenda today and highlight the classes you want to attend. You can also use tools to highlight the PDF and keep an electronic copy. Bring this marked up schedule to DD9.
3. When in doubt about what will be covered in a session or what prior knowledge you need to understand the curriculum, email the speaker
. Most are members of ADM or other online communities and they will be glad to answer your specific questions. The DD9 website has speaker information that can help you track them down as well.
4. Create an agenda and stick to it.
Don't let the buzz of the exhbit hall distract you from your sessions. It is very easy to lose track of time. Set alarms on your phone or iPhone as reminders 5 minutes before each session starts. There is plenty of time to shop and chat in the exhibitor halls so you'll be able to accomplish all your shopping and research.
5. Bring a notebook, iPad, portfolio to take notes. Write 5 concise action items for each session you attend before you leave the room
. Discipline yourself to summarize what were the best points from the speaker or work-group session. (Don't lose your notes!)
6. If you are using a laptop or iPad to take notes, email them to yourself after each session with your 5 action points. This will also serve as email reminders when you get back.
7. When you get back to the office and your work is piled up, make sure you take time to print out the five action points from each session hang them in your cube, place them on your To Do list, whatever works for you to put best practices in action. You need to take responsibility for your own actions and investment of time out of the dealership.
8. This is IMPORTANT. Summarize all the five action items from each session in ONE Word document and send it to your dealership executive team
. This will show them that you paid attention and that their investment was not in vain. Create a summary of how you think these action items can apply to your dealership.
Ask to call a meeting to review these ideas. This will reinforce that the knowledge you acquired at DD9 is important to share.
Getting time out of the dealership should be viewed as an INVESTMENT by dealers but it is often viewed as an EXPENSE. Turn the thinking around by proactively sharing your knowledge with the key people in your dealership within 7 DAYS of your return back to work.
I hope this helps you get the most out of a great event...with over a thousand people coming to DD9, it will be a rockin' place for networking, education, new technology and of course fun.
See you in Las Vegas next week. I'll be speaking on Wednesday at 3:30, if your dance card is open, I've love to have you attend.