Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Unlimited social media and digital marketing opportunities
are available at little to no direct cost, but they require
significant amounts of time and attention. Learn how to
optimize your time investments and maximize sales result…
This highly practical session focuses on tips and techniques used to streamline social and digital marketing processes and those daily processes that must get done to keep your dealership competitive. Attendees will leave this session better equipped to maximize sales results from the time you have available. Actual social media sites will be evaluated based on objective criteria and the results they deliver, versus the time required to manage them. You have access to virtually unlimited social media marketing opportunities, which are available without direct media buying expenses. But are they free? Only if your time has no value! When the true value of your time is factored in, there are still many ROI positive opportunities, but there are also social media sites that become “black holes of time” and should be cut from your roster!
Ralph Paglia is responsible for business development at ADP’s Digital Marketing Group. Paglia helped establish strategic alliances for ADP with digital marketing enterprises such as Google, Yahoo!, KBB, Specific Media, Jumpstart, DealerRater and DoubleClick. He has over 20 years of automotive experience including Reynolds Consulting Practice Leader and several dealership management positions. At Courtesy Chevrolet in Phoenix, his Internet and BDC teams generated over 4,000 vehicle sales in 2006. Paglia has developed digital dealer programs for Ford, Mercedes-Benz, Honda, Toyota and others. He recently collaborated with Ford marketing executives to create and launch the Ford Digital Advertising Program for Dealers. He is also the founder of the very popular social network known as the Automotive Digital Marketing Professional Community.