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5 Ways to Harness the Power of Pinterest

There's no question Pinterest is a growing force in the social media marketing arena. Not just for posting recipes and fashion tips, "Pinning" now reaches both male and female consumers with a broad array of interests. The fact that the site drives more traffic than Twitter, LinkedIn, Reddit and Google+ combined should make dealerships sit up and take notice.  The following tips will help make the power of Pinterest work for you.

5. Familiarize Yourself with Pinterest for Business Tools
Pinterest has a few things in place to help professionals joining the site. A great way to start is by reading through the Terms of Service specifically for business users. If you sign up with a business account, you can use your brand name (instead of a first name and last name) and verify your website. The verification badge helps users find high-quality content and makes it easier for them to locate your brand.  There’s also a Pinterest business blog which is useful for generating ideas and keeping abreast of any site upgrades or changes.

4. Choose Shareable Images
This seems like a no-brainer, but because Pinterest is so visually oriented, it's extremely important that you pin eye-catching, quality photos.  Also note, the following Pinterest image sizes

    Profile images: 165 x 165 pixels
    Pins in feed: 238 pixels x adjusted to height
    Expanded pin size: 735 pixels x adjusted to height
    Tiny thumbnails: 51 x 51 pixels

Keep these numbers in mind when you are sizing images to pin. Automotive marketers should also consider that tall vertical photos seem to get the most pin traction, which is at odds with the horizontal layout of most automotive vehicle images.

3. Make Sure Your Website is Pinterest Friendly
Make sure to add the “Pin It” button to your dealer site. This will encourage customers to pin your content on Pinterest as well as share it on Facebook or tweet it on Twitter. You can also add a "Pin It" button to your iOS or Android app. On the flip side, make sure your pins link back to your own sites. Awesome, repinnable images are great, but you need to add links to your dealer website and Twitter page to draw traffic there as well.

2. Use Keywords and Hashtags Correctly
If you want your images to be discovered, it’s important that you use keyword-rich board titles and board descriptions. In addition, each of your individual pin descriptions should contain relevant keywords to maximize search potential. Hashtags can also work on Pinterest, but it's important that they are used correctly. Board titles, board descriptions, account descriptions and profile names don't benefit from hashtags. Hashtags are only searchable in pin descriptions.

1. Get Your Clients Involved
Asking satisfied customers to pin pictures using dealership products is a great way to crowdsource your marketing efforts.  You can also set up a VIP board to repin images of smiling, proud customers and their automobiles.  As mentioned above, adding the “Pin It” button to your website, will remind users to share you content on Pinterest.

Follow the above suggestions and you will be well on your way to succeeding at Pinterest.


Views: 67

Tags: #SocialMedia, #pinning, #pinterest


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