Automotive Digital Marketing

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In April, 2012, Google began rolling out major changes to their search algorithm. The update, known as "Penguin", had dramatic effects on many of the searches that people do on a regular basis. In the automotive industry, the effects were felt by thousands of dealers. Some moved up if they had quality SEO practices being employed on their sites. As a result, others moved down.

This graphic goes into a little detail about the philosophies that dealers and their search partners should employ to take advantage of the changes. Penguin is a good thing. It helps to level the playing field for those who want to do better and gives those willing to be exceptional the ability to fly to the top.

Click to enlarge.

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Tags: google, penguin, search, seo

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Comment by J.D. Rucker on May 19, 2012 at 6:23pm
@Tom - I know, right? I saw some of our rankings move up dramatically in some markets without any action on our part in weeks.

@Ralph - We stuck volume at the top because it really is the Goldilocks component. Not too little. Not too much. Just right.
Comment by Tom Gorham on May 19, 2012 at 4:48pm

For every black hat that went down, a white hat moved up.  Kudos to Google and their penguin! Great infographic JD!

Comment by Ralph Paglia on May 19, 2012 at 3:58pm

This is a great Inforgraphic and one of the first times I have seen "Volume" addressed appropriately... Thank you to JD Rucker for such a high quality content post... and the volume is "just right"!

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