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1. Assisted Experiences
Immersive technologies are starting to integrate. TV’s, OTT, thermostats, fridges and Fit Bits-- work in synch to deliver interesting data points for advertisers like Google. To think most of this intelligence is connected via your Phone—the certain center of the marketing universe is not only scary- it’s exciting.
2. Machine Learning
Humans are still needed, but the iterations and intelligence machine learning provides is remarkably FAST! We are well past computers that play Chess and now into facial and voice recognition technologies. The detection of diseases is starting to play in this space as algorithms identify common patterns. The same of course holds true for purchasing patterns. There aren’t perfect predictors to speak of, but the iterations will come faster and faster than ever before.
3. Personal Digitization--broad demos and after the click issues
If the advertisement doesn’t connect after the click, then we have issues—most notably lower relevance and subsequently higher costs. The experts in advertising understand just how important the after the click experience is for prospective buyers. Building pages that pay off for the consumer will pay off for the advertising agency and their clients.
4. More video than ever before
YouTube continues to deliver better solutions for Video and OTT for advertisers.
People are taking to telling stories via video. While Google may not lead in this space--YouTube (a Google company), SnapChat, Facebook Stories and Instagram TV continue to cater to consumers and play smartly.
All of these elements are coming into play for consumers to use the ubiquity of their smartphones to share their lives at unprecedented levels. How will advertisers and businesses capitalize?
5. Voice Recognition
Did we mention your phone is with you all the time? Moreover, did you know your phone is listening? Google Home, Alexa and the like are, of course, also listening. These elements will work to serve us with better, more meaningful Ads at just the right time.
Ready for Voice Search Bidding anyone?