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Your brand is everything. It tells the world what they can expect from you, your product or service, and your overall company — that is, as long as people know your brand. Brand awareness means people are familiar with your brand, and some brands are killing it when it comes to recognition.
Think of brands that people use by name. You probably think nothing of asking for a Band-Aid, Coke, or Kleenex. These are all brand names that people use even if they're getting a different brand bandage, pop, or tissue. Here are some unique ways you can win at brand awareness.
Get People Excited to Share
Using your established community for marketing is an excellent way to build your brand awareness among people that don't know about you yet. Create referral programs that make people want to share your brand with others. They find your product or service, like it, and tell their friends, family, and even strangers about it because they'll get rewarded for doing so. Examples of these types of referral programs include consumers earning extra storage from Dropbox or a free month of service from Gamefly. People will gladly tell others to reap these rewards.
Offer Contests, Discounts, and Freebies
Image via Flickr by Jinx!.
There are few things in this world that attract attention like getting something for nothing or deep discount. People also love trying free samples before they buy. Just look at the past summer Build-a-Bear pay your age event that was so successful it caused some overwhelmed stores to close. You can run contests on social media to get people sharing information about your brand. You can offer discounts and freebies to get people to try your product or service in hopes you'll earn rave reviews and bring in more business.
Be Your Brand
You want your brand to be original and honest. You want to put your own personal twist on your branding efforts. This spin is what makes you unique among your competition and can make the difference for a company or marketing influencer's brand. Also, not upholding what your brand stands for can be a big turnoff for your followers. Several influencers have made headlines after fans turned against them because they said or did something contrary to what the fans believed the influencer's brand to be.
Many marketing influencers and brands have learned that creating partnerships with other brands can help boost their own brand. Collaborations offer excellent ways to increase brand awareness because not only are you reaching out to your established audience but also one that might not be aware of you yet. People enjoy seeing who and what their favorite brands are involved with and might follow a company that gets along with a brand they like and respect.
With a little creativity, you can win when it comes to brand awareness and getting in front of your target market. Putting a few of these in play can go a long way toward turning your brand into a common product name.