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The first video on YouTube was uploaded by Yakov Lapitsky in April 2005. Since then, online video has exploded as a medium for everything from research to sales. Today, YouTube receives more than 1 billion unique visitors each month
2014 will see a lot of change in the (automotive) customer buying process. According to the search giant, Google, much of that change will happen online, and more specifically with video. The recent advances in Internet have made it a must-have addition to your dealership's marketing plan in the new year. There's no denying that if you don't adopt video, you'll find yourself behind the competition.
Below you'll find 4 new and unique ways to use video in your dealership to stay atop these trends.
1. Personalized video follow-up
Each time a new lead comes in, create a personalized video explaining the details and features of the vehicle they've inquired about. Start and end the video with the camera facing the salesperson, to build trust with the prospect and show who they are 'talking' to. For the middle part of the video provide a throrough, walk-through of the vehicle, highlighting the details and best parts of the car. If you don't like the idea of filming yourself, don't worry. You're not alone. Just remember, 2013 was the year of the "selfie", it even got into the dictionary. In fact, the Pope and President Obama have even taken part in it.
2. Customer testimonials
Each time you sell a vehicle, why not ask your new customers to give a quick video testimonial of their experience with you? Assure your customers that this can be casual, and need not be overly-professional. All we're looking for here is a heart-felt story of their buying experience. Give your customers 2 to 3 questions to think about before you shoot the video to alleviate their nerves. Once you've shot the video, use it on your social media profiles or website to get more traction. Don't forget to follow up with your customers with a thank-you note.
3. How to videos
Every customer will have questions about their new car. A quick and easy way to WOW your customers is to show them a few 'how to' videos. Here are a few ideas:
4. Inventory videos
This one is an easy win. Make sure you have inventory videos on your website so that customers perusing your website know you have the vehicle in stock. An added side benefit of this is that Google will see video on your site and give it a higher ranking in search.
These are the top 4 uses to get you started with video. For even more ideas, you can see our top 10 uses of video. You may not get 1 billion people watching your videos, but you will most certainly close more sales and wow your customers.and give it a higher ranking in search.
CitNOW provides video solutions for car dealers. If you'd like a personal video demo, just let us know here by clicking "Request Demo".