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3 Record Breaking October Ideas for Car Dealers!

1) Pickup wars Are On For October!

When was the last time we had some media in the car business that didn’t involve the government, Unions, or Bankruptcy?



GM extended its “Semi-annual Truck Month” over two months and then threw cash out there for both dealers and truck buyers!



Ford, Toyota and Chrysler also threw cash on the hood so ultimately the customers will win IF THEY KNOW WHAT’S GOING ON!

From a marketing point of view, its effective in that it gives us an event, something to promote. Lets get excited about this! Its “trickle down” at its best. If dealers get excited about it, put some October ad money into it, get their managers motivated, that gets the salespeople pumped up as well! Then, the customer is now infected!

This is where social media can play a roll. Car dealerships can start with posting on their Facebook page, Twitter, LinkedIn, Etc. It is as easy as starting a rumor!

All that is left to do is to invite ALL TRUCK OWNERS in your market to the dealership over one October weekend. There is only one channel that can do this and its direct mail marketing. If you want to find out how many truck owners you have in your market, click here.



2) Model Year End Clearance

Thousands of pent up car buyers wait until this time of the year to buy a new car. Currently, the average car ownership is 71 months (that is a record). So if you want to save money, just target ALL vehicle owners in your market that have had their car fo....



3) Targeted Customer Buy-back Mailer

This is a no-brainer. Any dealership that does not execute at least one “customer vehicle buy-back” per quarter is just leaving tons of jack on the table every year.



For one, a dealer has the legal right to present his/her customers with a more powerful message than what other dealers can offer . The other dealerships in town are not legally allowed to make certain claims. This is an advantage and benefit that comes with all the other benefits a dealership gains once they earn a consumers business and they become a customer.



So there you go, good selling this weekend and beyond!

Todd Vowell

Views: 491

Tags: October mailers, automotive direct mail, digital marketing, direct mail advertising, direct mail printers, todd, vowell

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Comment by Todd Vowell on September 25, 2012 at 6:10am

Thanks Bob and great points as well-

Comment by Bob Sherman on September 25, 2012 at 4:39am

Todd,

 

Great Post.   From the viewpoint of "who to target" there are numeorus solutions to assist.

 

From within the dealers database: 

1.  There is a way to determine if a consumer still owns (or is still driving) the vehicle attached

     to them in the dealers database.   This can help "clean" up the database for targeting.

2.  From the dealers database, there is "predictive data" that can be used to help target the

      consumers who should be in market for vehicles.    If this data is used, then you can get

      reporting from an aggregate viewpoint of how many consumers bought in a time period,

      what dealer they bought from, etc...

3.  From a outside the dealer's database viewpoint, the same targeted data can be used for

      conquest opportunities.

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