Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

2009 New Vehicle Sales: The Detroit 3 Expect a Deep Freeze in the U.S. Market

Will 2009 offer any relief from this most dreary of car-selling seasons? The Detroit 3 aren't optimistic. Ford Motor, the most bullish of the three, predicts U.S. light-vehicle sales of 12.2 million units in 2009. That would be 900,000 fewer than the 13.1 million expected in 2008 by auto analyst Erich Merkle.

But Merkle holds out hope for a recovery in the second half of 2009. He predicts U.S. sales of 12.8 million for the year, despite forecasting an awful first quarter.

For January through March, Merkle expects that the industry's seasonally adjusted annual rate will be 10.5 million units, an abysmal rate that would match that of the fourth quarter of 2008.

"A 10.5 million (annual sales rate) is no more sustainable than the 21 million we had in July 2005 when General Motors had its employee pricing for all," said Merkle, who is with the accounting and consulting firm Crowe Horwath LLP.

Sales predictions
Here are U.S. light-vehicle sales estimates for 2009, in millions of units:
--- Chrysler: 11.1
--- Ford: 12.2
--- GM: 12.0
--- Crowe Horwath: 12.8

"You get in the middle of this kind of thing, and people think the world is coming to an end. We're going to come out of this."

With inflation in check, the Federal Reserve can keep interest rates at historic lows, Merkle said. When that money eventually becomes available to consumers, there will be pent-up demand for vehicles by people currently shut out of the market or awaiting better economic signals, he said.

By summer, the automotive recession will be nearly 18 months old and probably near its end, Merkle said. His forecast: an annual sales rate of 11 million units in the first half, and 13.5 million to 14 million units in the second.

Chrysler LLC is adopting much more conservative sales projections for 2009 so that it can align its work force and production for lower volumes, said spokesman Stuart Schorr. The company forecasts 2009 U.S. light-vehicle sales of 11.1 million vehicles.

The wide range of forecasts reflects many factors, such as credit availability, that are outside the control of the carmakers, said Toyota spokesman Irv Miller. Toyota hasn't released a 2009 sales forecast. Nor has Honda.

Said Miller: "We'll just have to see what signals consumers pick up and whether they're willing to spend."

By David Barkholz
Automotive News | December 29, 2008
About the Automotive Digital Marketing Professional Community

The Automotive Digital Marketing (ADM) Professional Community website is built on a perpetually growing"Viral Expansion Loop" Networking Platform and serves Car Dealers, Dealership General Managers and their management teams, including Internet Sales Managers, BDC Managers, Marketing Managers, Sales Managers, Service Managers, Service Advisors, Parts Managers, Fixed Operations Directors and their teams. Launched at the beginning of January 2008, ADM has emerged as a valuable and proven resource for the entire spectrum of automotive marketing and Internet sales related professionals. Interactive Media and eCommerce Professionals at car companies (OEM) and tier 1 and 2 advertising agencies who want to see, hear and read what the best Digital and Interactive Marketing professionals in the automotive industry have to say about relevant and timely topics visit ADM on a regular basis or subscribe to the many RSS feeds available within the ADM community.

ADM is a great place for Tier 1, Tier 2 and Tier 3 automotive marketing and advertising practitioners, as well as Webmasters, dealer web site managers, automotive software developers and information technology solution designers to get new ideas and stay up to date on the challenges facing retail automotive Internet sales practitioners. ADM serves Automotive CRM and Lead Management suppliers, vendors, application developers and their affiliated sales professionals as an online exchange for strategy, tactics, best practices, files, resources and contacts that create powerful networking relationships within the auto industry.

- Currently, ADM has over 1,750 active members
- There have been over 4,000 photos uploaded and available for use by members
- There have been over 520 music tracks uploaded
- Members have uploaded over 650 videos to share
- There have been over 350 discussions started and ongoing within the ADM Forum
- Members have created more than 460 blog posts within their ADM provided websites that feature online file storage and personalized blog hosting at no cost to ADM members

If you are interested in visiting and perhaps joining the Automotive Digital Marketing Professional Community, go to:

The ADM Professional Community is all about car dealers using the web to generate sales leads and Internet sales. Automotive Internet sales and digital marketing professionals working with Acura, Audi, BMW, Chrysler, Dodge, Ford, Toyota, Chevrolet, Chevy, Honda, Nissan, GMC, GM, Mercedes-Benz, Lincoln, Mercury, Mini, Jeep, Volvo, Saab, Hummer, Cadillac, Buick, Pontiac, Saturn, Lexus, Porsche, Hyundai, Kia, Suzuki, Subaru, Volkswagen and other automotive franchises are ADM's most prolific members. Used car and automotive remarketing professionals will find a treasure trove of data, files, best practices, strategies, tactics and great contacts within the industry available at ADM.

ADM is proud to serve as an online meeting place and idea exchange for car dealership suppliers and automotive web solution providers such as ADP Dealer Services, The Cobalt Group, The Reynolds and Reynolds Company, BZ Results, ADP Dynamic Websites, Automotive Websites, Dealerskins, Izmocars and Izmo CRM, TK CarSites, Autobase, DealerTrack, Arkona, Reynolds Web Solutions, Clickmotive, Xi Group and other dealership technology suppliers and vendors.

Views: 39

Tags: 2009 New Vehicle Sales, Detroit 3, U.S. Auto Market, car dealers, car sales, new car sales, sales projections


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers

loading ...

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......



ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

1. BDC or Virtual BDC

Posted by Peter Stratton on February 26, 2020

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service