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AdAgencyOnline.Net Reviews R. L. Polk & Co. On Automotive Advertising Experts

AdagencyOnline.Net has announced that they will be conducting a review of R. L. Polk & Co. on their blog talk radio station, “WAAOL, All Automotive Advertising News All The Time” on Friday, October 31st, 2008 between 12:00 Noon EST and 12:30 PM EST. The invited representative from R. L. Polk & Co. is Michael R. Spadafore, Global Director, Consumer and Commercial Marketing for R. L. Polk & Co. Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio show “Automotive Advertising Experts” has confirmed that he will focus on the lead scoring application provided by R. L. Polk & Co. as well as the related “Premier Lead Exchange” offered by The Detroit Trading Company that uses the service to rate the third party leads that they buy and sell on their site .

Mike Spadafore is responsible for CRM and Interactive Marketing product and service development for R. L. Polk & Co. Currently, Mike is managing the design, development, and rollout of Polk’s Lead Management and Lead Scoring product offering.

During his six years with Polk, Mike has been involved in a wide variety of Polk initiatives relating to automotive CRM systems and services. Prior to Polk, Mike owned and managed a consulting practice specializing in interactive database marketing and large scale data integration, primarily in the automotive retail marketplace.

Mike earned a Master of Business Administration from the Northwestern Kellogg School of Management and a Bachelor of Science from the University of Michigan.

Jeffery Raab from The Detroit Trading Company, (DTX), has been interviewed previously by Philip Zelinger on the Automotive Advertising Experts show. The interview surfaced the unique value of the lead scoring system offered by R. L. Polk & Co. that fuels the site. DTX integrates the lead rating service into their online lead marketing exchange.

A press release posted on the R. L. Polk & Co. website describes the Premier Lead Exchange on DTX as an automotive buyer/seller exchange that enables new vehicle lead buyers an opportunity to buy the best leads in a market area and pay a price based on the lead’s likelihood to result in a new vehicle sale. The Premier Lead Exchange combines the Detroit Trading Exchange ™ with R. L. Polk & Co.’s extremely predictive Internet lead scoring capabilities, to rank order Web-based sales leads from highest to lowest on a scale of 1 to 10. The leads scoring a ‘10’ are five times more likely to close as the leads scoring a ‘1’. The Detroit Trading Exchange was created by Detroit Trading Company to promote the efficient trading of automotive leads at market-driven prices.

With more than 85 percent of consumers using the Web to research their next vehicle purchase – and the majority of those consumers generating one or more Internet leads – the Premier Lead Exchange enables buyers to gain a significant competitive advantage by focusing on those leads that are predicted to close at a proportionally high rate.

“The Detroit Trading Company continues to provide the industry with innovative offerings to help optimize profit opportunities,” said Donald Campbell, Detroit Trading Company CEO.

“Teaming up with R. L. Polk & Co. enables Internet lead buyers to leverage the Premier Lead Exchange to obtain high scoring, ready-to-close leads in their areas.”

“We are pleased to work with Detroit Trading Company to develop the Premier Lead Exchange,” said Andrew Price, Polk’s vice president of automotive retail solutions. “Combining the market-driven efficiency of the exchange with Polk’s advanced lead scoring capabilities provides the automotive lead marketplace with a truly remarkable lead purchasing innovation.”

About R. L. Polk & Co.
R. L. Polk & Co. is the premier provider of automotive information and marketing solutions. Polk collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk helps automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Mich. with operations in Australia, Canada, China, France, Germany, Japan, Spain, the United Kingdom and the United States.

About Detroit Trading Exchange
Detroit Trading Company provides professional sales, acquisition and marketing services to companies that buy and sell Internet leads. Detroit Trading Company is the software developer of DT Agent™ and Detroit Trading Exchange™ which facilitates the buying and selling of Internet-generated leads. DTX™ was created by Detroit Trading Company to provide a robust market for trading Auto Finance Leads. The Exchange provides its participants with Uniform Rules of Trading, Dynamic Pricing and Liquidity. The goal of the Exchange is to make it easier for buyers and sellers to do business with each other by eliminating impediments to efficient trading. Detroit Trading Exchange™ can be reached on the web at

Auto industry insiders from respected automotive advertising vendors share best practices with the online audience of AdAgencyOnline.Net. Regular visitors to the site include automotive advertising agencies, auto dealers and O.E.M representatives. WAAOL hosts blog talk radio shows including the “Lunch With Phil - Discussing Automotive Advertising”, “Lunch With Ralph – Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows run Monday - Friday from 12:00 noon to 12:30 PM EST on or .

Ad Agency Online, L.L.C. is a national network of independent affiliated automotive advertising agencies, production partners and select automotive advertising vendors. The network supports AdAgencyOnline.Net as an online resource portal for automotive advertising agencies and auto dealers searching the web for answers to common problems. Site visitors are able to call in to the blog talk radio shows as well as to participate in the online Dealer 20+ Groups to receive free automotive advertising consultations offered by experienced account executives. The site is recognized by the automotive advertising industry as the “One Stop Site For All Of Your Automotive Advertising Needs.”

Automotive advertising vendors that have already earned the status of “preferred automotive advertising vendor” on AdAgencyOnline.Net include LeadConverter, Ai Dealer, Laser Stream Video, BZ Results, ADP, NeoSynergy, CarFolks.Com, Gumiyo, EveryCarListed.Com, DealMaker.Com and SiSTeR Technologies Video CarLot. The Detroit Trading Company is believed to be on the short list to be an approved vendor based on the positive reaction from the automotive advertising agencies and auto dealer clients of Ad Agency Online, L.L.C. after their review on the portal which is the reason that Philip Zelinger scheduled the review of R. L. Polk & Co.

Several automotive advertising vendors were invited to become preferred automotive advertising vendors shortly after their appearance on Automotive Advertising Experts including DealMaker.Com , EveryCarListed.Com and SiSTeR Technologies. All three vendors engaged Philip Zelinger as a consultant to help them market their unique automotive advertising applications.

Automotive advertising agencies are being directed by their auto dealer clients to find online applications that integrate real world selling processes with their virtual showrooms. Philip Zelinger is focused on finding automotive advertising applications that “blur the line between the real and the virtual showroom by integrating old school best practices with new world technology.” Mr. Zelinger differentiates his full service automotive advertising agencies from conventional agencies by their ability to integrate conventional advertising with the newly developing digital marketing plans onto the World Wide Web.

AdAgencyOnline.Net has interviewed a growing number of automotive advertising vendors and their representatives including Don Crawford and Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Tim Zierdon from JMsolutions AAX™, Mike DeCecco from Dealer.Com and most recently Ken Schwartz from CityTwist.

AdAgencyOnline.Net has been growing even though the automotive advertising industry is shrinking. Their success can be attributed to their open invitation for independent automotive advertising agencies to join their network of affiliated offices to leverage their resources and share best practices with the confidence that a “rising tide floats all boats.” Auto industry vendors are also welcome to present their products and services to the automotive advertising community linked through to maximize the R.O.I. of the auto dealers that follow visit site.

For additional information on AdAgencyOnline.Net automotive advertising agencies, auto industry vendors and auto dealers can visit the portal at or contact Philip Zelinger directly at 888-796-2228. To quote Philip Zelinger, “Help is only a click away!”

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