AdAgencyOnline.Net blog talk radio host, Philip Zelinger, decided to air an encore presentation of an interview with Spencer Sterling, the C.E.O. of DealMaker.Com, scheduled for Monday, September 29th between 12:00 Noon EST and 12:30 PM EST.
The pair of automotive advertising insiders announced their mutual support on the blog talk radio show, “Lunch With Phil Discussing Automotive Advertising,”
that ran just last week on AdAgencyOnline.Net’s blog talk radio station, WAAOL – All Automotive Advertising News All The Time.
The consulting relationship established between DealMaker.Com and Philip Zelinger was only a part of the message that was delivered to the online audience of automotive advertising agencies, auto dealers, automotive advertising vendors and OEM representatives that turn to the automotive advertising site to listen and learn about best practices in the struggling auto industry.
DealMaker.Com is a unique automotive advertising site that has earned a “preferred vendor” status on AdAgencyOnline.Net .
AdAgencyOnline.Net is recognized by the auto industry as “The One Stop Site For All Of Your Automotive Advertising Needs.” The free automotive advertising resource / networking portal reviews cutting edge automotive advertising applications that promise to “blur the line between the real and the virtual showrooms” on the World Wide Web to shore up a shrinking retail auto industry.
Philip Zelinger, President of Ad Agency Online, L.L.C. and host of www.adagencyonline.net announced during the blog talk radio show that he has accepted an “Executive Consultant” position with DealMaker.Com.
DealMaker.Com offers a proprietary software application that allows real time negotiations in an open “bidding” platform between buyers and sellers. The American auto industry is seeking efficiencies in the selling process with the urgent need to reduce expenses and maximize R.O.I. in an auto industry that is experiencing record losses.
DealMaker.Com sorts and displays every variation of every vehicle posted online creating a nationwide database of dealer inventory matched with a real time pool of online car shoppers.
Their ability to accommodate “many to many” negotiations vs. existing sites that are limited to “one to one” negotiations is a key differentiator and added value of DealMaker. The “transparency” that they provide in both product and price creates a trust factor in the online car shopping experience demanded by consumers that is now possible from the auto dealer side of the online negotiating table. The sale can be negotiated and consummated in real time on a virtual showroom with no high pressure sales tactics or misunderstandings to prevent a mutually acceptable transaction including a fair market driven profit for the auto dealer.
Philip Zelinger and DealMaker.Com reflect the trend in automotive advertising applications to allow a virtual showroom to accommodate an online transaction with efficiencies superior to the real world selling process for both the buyer and the seller.
The demand for an online transaction tool from consumers is drawn from their frustrations to purchase a vehicle in the real world and their attempt to use the Internet to gather information without the sales pressure experienced in the showroom. Auto dealers faced with shrinking margins in new and used car sales with increasing costs for conventional automotive advertising are struggling to survive in a down market. They are turning to the Internet to provide a more direct and cost effective media to deliver their automotive advertising message but they need a way to break through the “glass wall” that stands between them and their customers. To quote Philip Zelinger, “DealMaker.Com is satisfying a need in the retail auto industry. AdAgencyOnline.Net
is pleased to give them an opportunity to discuss their solution on our automotive advertising portal and to recommend them as a preferred vendor to our independent affiliated automotive advertising agencies and auto dealer clients.”
AdAgencyOnline.Net interviews senior level automotive advertising decision makers from a wide variety of automotive advertising applications which have included
Don Crawford from EBay Motors
, Mark Boyd from CarFolks.Com
, Jared Hamilton from DrivingSales.Com
, Tomer Alpert from SiSTeR Technologies Video CarLot
, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Shuki Lehavi and Richard Abronson from Gumiyo, Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parson from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler, respected motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com
, Jeff Raab representing the Detroit Trading Exchange, (DTX) also known as The Detroit Trading Company
and most recently Tim Zierden, Assistant Vice President and General manager of Software Solutions for JMsolutions, representing their inventory management application AAX™.
Ad Agency Online, L.L.C. has also added several new automotive advertising vendors to their agency roster in recent weeks in addition to DealMaker.Com. EveryCarListed.Com
engaged Philip Zelinger as a senior consultant to advise them on their search engine optimization, (S.E.O.), and online marketing efforts. Mr. Zelinger confirmed that EveryCarListed.Com is now a “preferred vendor” as well a valued automotive advertising vendor/client. His decision was based on his respect for the organization and their already proven impact on a struggling automotive advertising industry in need of cost effective Internet marketing tools. EveryCarListed.Com
has a business model developed by the original Yellow Pages. The automotive advertising website offers free listings to auto dealers along with upgraded packages to maximize their return on investment. EveryCarListed.Com also has strategic partnerships with two other preferred vendors on AdAgencyOnline.Net who also have formal agency agreements with Ad Agency Online, L.L.C.– Gumiyo and SiSTeR Technologies Video CarLot.
AdAgencyOnline.Net has accepted SiSTeR Technologies Video CarLot as a preferred vendor and SiSTeR Technologies Video CarLot has engaged Philip Zelinger in a consulting agreement.
Mr. Zelinger confirmed his support of SiSTer Technologies and his previous comments regarding his respect for their core product – Video CarLot – during several on air interviews with Tomer Alpert, VP of New Business Development for SiSTeR Technologies.
AdAgencyOnline.Net has an open invitation for independent automotive advertising agencies to join their network of affiliated offices supported by the online communication / distribution system developed by Ad Agency Online, L.L.C. in December, 2001.
Automotive advertising vendors that fit the criteria established by Philip Zelinger are also welcome to present their products and services to the automotive advertising decision makers that frequent AdAgencyOnline.Net. The “Lunch With Phil Discussing Automotive Advertising”
that airs Monday through Wednesday between 12:00 Noon EST and 12:30 PM EST is dedicated to introduce and review automotive advertising vendors seeking a preferred vendor status on AdAgencyOnline.Net.
For additional information on AdAgencyOnline.Net or Ad Agency Online, L.L.C. and their new definition of “Full Service Automotive Advertising” automotive advertising agencies, auto industry vendors and auto dealers are suggested to visit the portal at www.adagencyonline.net or contact Philip Zelinger directly at 888-796-2228.
To quote Philip Zelinger, “Help s only a click away!”