Philip Zelinger, President of Ad Agency Online, L.L.C. and host of the FREE automotive advertising resource/networking portal – www.adagencyonline.net - announced today that he has accepted an “Executive Consultant” position with DealMaker.Com.
The announcement was made on the blog talk radio show, “Lunch With Phil Discussing Automotive Advertising,”
that ran today, Monday September 22nd , on AdAgencyOnline.Net’s blog talk radio station, WAAOL – All Automotive Advertising News All The Time.
Philip Zelinger interviewed Spencer Sterling, the C.E.O. of DealMaker.Com, who confirmed the new consulting relationship between DealMaker.Com and Philip Zelinger. DealMaker.Com is the latest automotive advertising application to be granted a “preferred vendor” status by AdAgencyOnline.Net.
AdAgencyOnline.Net is a free automotive advertising resource / networking portal recognized by the automotive advertising and retail auto industry as “The One Stop Site For All Of Your Automotive Advertising Needs.” Brian Ferris, Chief Architect and CIO of DealMaker.Com, was not on today’s show but he has been interviewed on WAAOL in the past. Mr. Sterling confirmed Mr. Ferris’s support of the appointment of Philip Zelinger to assist them in introducing DealMaker.Com to the US market.
DealMaker.Com is a proprietary application designed to accommodate real time negotiations in an open forum between buyers and sellers.
The American auto industry is desperate to create efficiencies in the selling process to reduce expenses and maximize R.O.I. in a shrinking auto industry challenged by the worst economy in recent memory.
DealMaker.Com is capable of sorting and displaying every variation of every vehicle posted online creating a nationwide database of dealer inventory.
The data is continuously uploaded to major search engines to insure maximum exposure to the online shopper. Buyers searching the Internet can drill down to the exact specification they require and place an order in just three clicks with complete anonymity. DealMaker provides a Real-time Trading Platform where Buyers and Sellers can buy and sell immediately with no opportunity for “buyer/seller remorse” to set in. All bids and offers are seen by the whole market, so the pressure to compete is amplified from both sides of the negotiating table. All terms can be negotiated in the same online transaction so there are no loose ends to unravel the deal. The net effect is that sales can be negotiated and consummated in real time on a virtual showroom with no high pressure sales tactics or misunderstandings to prevent a mutually acceptable transaction.
Philip Zelinger was impressed by DealMaker.Com but he commented that his respect for the people behind the automotive advertising platform was as important as the product in making his decision to represent them.
is very selective when recommending cutting edge automotive advertising applications to their affiliated automotive advertising agencies, auto dealer clients and site visitors. DealMaker.Com, and the senior executives that brought it to market, passed AdAgencyOnline.Net’s selection criteria with flying colors.”
Spencer Sterling was born in Los Angeles and had a highly successful 37 year career with the Ford Motor Company.
His responsibilities with Ford Motor Company included appointments to progressively more senior executive positions in the United States, Canada, Europe, South Africa, Australia and Taiwan. In 1982 he resigned a senior management position with Ford in Detroit, to take up the position of Managing Director of the Sigma Motor Corporation. Sigma was one of the largest motor manufacturers, importers and distributors in South Africa in the 1970's and early 80's. In 1985, Sigma Motor Corporation, still under leadership of Spencer Sterling, was merged with Ford South Africa to form the South African Motor Corporation (SAMCOR). Mr. Sterling was then appointed as Group Managing Director and Chairman. In March 1988 he was elected President of the National Association of Automobile Manufacturers of South Africa, a position he held for an unprecedented four years. In 1992 he was appointed to the main board of directors of the Anglo American Industrial Corporation. In 1992 he was also elected President of the South African Federated Chamber of Commerce and Industry.
In March 1994 Mr. Sterling chose to leave day to day management within the motor industry to start a new career as an international business consultant.
This has enabled him to enjoy not only further success and independence, but the opportunity to give back his wealth of knowledge and experience. In August 2003 he was approached by a publicly traded Technology company to take up a position in Boca Raton Florida as President and CEO. The company specializes in the field of developing ground breaking machinery for recycling organic waste products into marketable commodities. His current role as the C.E.O. of DealMaker.com combines his history in the auto industry with his experience and respect for technology. The winning combination of his diverse background in both the retail auto industry and developing technologies insures the successful introduction of DealMaker.Com to an auto industry that is looking for answers to adjust its selling processes and reduced margins to survive in a shrinking economy.
Brian Dillon Ferris, the company's founder, is also a veteran of the motor industry with a long history as a maverick and lateral thinker.
Growing up he was only interested in cars so he started his career with a leading Ford dealer. It was during this time that he became interested in Ford’s innovative inventory coding systems, so it is no coincidence that this is now a key element in some of DealMaker’s market intelligence. He continued his studies in parallel for a number of years, focusing on high output combustion engineering and after two years with Ford he was invited to join a leading Chrysler dealership that also happened to be the local Ferrari and Maserati specialists in their area, which provided an ideal springboard to pursue his ambitions to enter the world of Italian supercars. A year later he decided to accept an offer to join Smiths Instrument Group as their regional factory representative and technical advisor for automotive ignition systems where he worked with franchised dealer groups and motor racing teams. A year later he joined Wynn’s International, in those days a high powered American petrochemical based sales organization, which proved to be a very rewarding experience, including promotions to progressively more senior positions in SA, the UK and USA. He also started an independent company as sole distributor in a new territory in partnership with a likeminded investor. They were ranked as the world’s top distributor by market share, going from zero to 92% in less than two years. During those 6 years he worked with every major franchise brand in the world, on 3 different continents and learned more about the retail auto business than he could ever have learned working for any one single dealer or manufacturer. He also found the time to start a small Ferrari dealership with a couple of dealer friends, which went on to do very well.
His passion for Italian sports cars then got him involved with a small upstart factory that had secured a franchise to assemble new Lamborghini and Lotus cars.
He ran the sales end for a while before taking over as sole importer and distributor for Lamborghini and Maserati. He also seemed to be attracting most of the Ferrari fanatics in his area, so continued a very close relationship with Ferrari for more than a decade. After being named as the top factory distributor by market share for both Maserati and Lamborghini he was then invited by then Chairman De Tomaso to take over Maserati of North America. He agreed and moved to Southern California, however, after only a few months he recognized that Maserati was a complete basket case in the US and pulled out of the deal; but decided to stay in California where he set himself up as an independent dealer in supercars and a consultant to the retail motor industry. Altogether he was a DMV licensed dealer in California for 11 years and an active member of the California Auto Dealers Exchange (CADE) for 8 years. That is where he first became interested in the concept of dynamic pricing and open markets. While he was there he qualified as a corporate tax accountant and finished off his studies in business law. He also entered the world of computers, initially studying day and night through a very steep learning curve. In between he also bought and sold a number of diversified businesses, gaining valuable experience in real estate and the hospitality industry.
Then someone invented the Internet.
He immediately recognized the potential of the World Wide Web and poured all his time and energy into this new and exciting challenge, focusing on harnessing this global network to create a marketing and trading channel for mainstream commodity brands. Initially he concentrated on trading electronic securities markets where he learned, (under a baptism by fire), how to appreciate the law of supply & demand.
Convinced that more transparent markets would be the future for commerce, he dedicated the next 5 years to developing the world’s first electronic trading exchange for heterogeneous commercial commodities such as motor vehicles, computers, travel packaging, etc.
The results were DealMaker.Com, an Internet application that promises to change the face of automotive advertising and most likely the auto industry as we know it.
Philip Zelinger confirmed his shared vision with DealMaker.Com and his confidence that their automotive advertising application allows a virtual showroom to accommodate an online transaction with efficiencies superior to the real world selling process for both the buyer and the seller.
The Internet has changed the automotive advertising industry with the ability to replicate proven selling processes online that integrate seamlessly into established real world processes. The need for an online transaction tool has reached critical mass due to shrinking margins in new and used car sales with increasing costs for auto dealers that are struggling to survive in a down market. To quote Philip Zelinger on the issue, “DealMaker.Com is positioned to take advantage of a clearly defined need in the retail auto industry and AdAgencyOnline.Net is pleased to give them an opportunity to discuss their solution on our automotive advertising portal.”
Statistically, more than 80% of new car buyers use the Internet as their primary source of information when shopping for a new automobile.
Additionally, 20% of these buyers declare that they are likely or very likely to buy their next new car online. A further 51% indicate varying degrees of the same. Only 29% say they are not yet ready to buy online. These are reliable conclusions consistent with a number of comprehensive surveys conducted over the past 10 years by some of the world’s largest and most respected automobile industry advisors. It takes very special technology to negotiate sales of automobiles over the Internet, and DealMaker invented it.
DealMaker.Com is joining a growing family of preferred automotive advertising agencies.
AdAgencyOnline.Net has interviewed many senior level automotive advertising decision makers from a wide variety of automotive advertising applications including Don Crawford from EBay Motors
, Mark Boyd from CarFolks.Com
, Jared Hamilton from DrivingSales.Com,
Tomer Alpert from SiSTeR Technologies Video CarLot, Dale Pollak from vAuto,
David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Shuki Lehavi and Richard Abronson from Gumiyo, Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parson from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler from Ziegler, renowned speaker and consultant to the auto industry and Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com
Ad Agency Online, L.L.C. also announced today in an internal corporate memo that they have officially accepted a consultant role with EveryCarListed.Com to advise them on their search engine optimization, (S.E.O.), and online marketing efforts.
Mr. Zelinger confirmed the consulting agreement and the fact that EveryCarListed.Com is now a “preferred vendor” on AdAgencyOnline.Net. He made his decision on both levels based on his respect for the organization and their anticipated impact on a struggling automotive advertising industry hungry for cost effective Internet marketing tools. EveryCarListed.Com has a business plan crafted from the model developed by the original Yellow Pages. The automotive advertising website offers free listings to auto dealers along with an opportunity to invest in a variety of upgraded packages with enhanced return on investment, (R.O.I.), opportunities. Another consideration in approving EveryCarListed.Com was based on their existing links with two other preferred vendors on AdAgencyOnline.Net – Gumiyo and SiSTeR Technologies Video CarLot.
An unconfirmed rumor among the contributing vendors that support AdAgencyOnline.Net is that SiSTeR Technologies Video CarLot has also entered into a formal consulting agreement with Philip Zelinger, however, there has been no public confirmation at the time of this release.
Mr. Zelinger refused to confirm the rumor but his support of SiSTer Technologies and his previous comments regarding his respect for their core product – Video CarLot – suggests that an announcement will likely come later this week.
AdAgencyOnline.Net focuses on automotive advertising technologies and applications that can integrate old school best practices using new world Internet based technology.
Automotive advertising agencies are invited to join the network of independent affiliated offices linked by the online communication / distribution system developed by Ad Agency Online, L.L.C.. Selected automotive advertising vendors that fit the criteria established by Philip Zelinger are invited to present their products and services automotive advertising decision makers that support AdAgencyOnline.Net by joining them on one of the site’s blog talk radio shows. The “Lunch With Phil Discussing Automotive Advertising
” is scheduled Monday through Wednesday between 12:00 Noon EST and 12:30 PM EST which is often the first introduction of automotive advertising vendors seeking a preferred vendor status.
For additional information on AdAgencyOnline.Net automotive advertising agencies, auto industry vendors and auto dealers can visit the portal at www.adagencyonline.net or contact Philip Zelinger directly at 888-796-2228.
To quote Philip Zelinger, “Help s only a click away!”