Automotive advertising agencies are challenged along with their auto dealer clients in today’s troubled economy and they are looking for ways to deliver more for less. AdAgencyOnline.Net is a FREE automotive advertising resource/networking portal that posts “best practices” on the Internet to help their affiliated automotive advertising agencies maximize the R.O.I. for their auto dealer clients. The 5th Digital Dealer Conference is a real world forum being held at the Gaylord Palms in Grapevine, Texas October 6th through October 8th with a similar focus for attendees.
The common thread between these virtual and real world solutions is the desire for site visitors and attendees to listen and learn from automotive advertising and auto industry insiders who have been invited to address common issues in a problem/solution format.
Philip Zelinger is the President of Ad Agency Online, L.L.C. and the host of the automotive advertising forums featured on AdAgencyOnline.net on their blog talk radio station, WAAOL – All Automotive Advertising News All The Time.
The shows focus on newly developing automotive advertising technologies and applications that promise to “blur the line between the real and the virtual world.” The “Lunch With Phil Discussing Automotive Advertising”
show that will run Wednesday, August 13th between 12:00 Noon EST and 12:30 PM EST on www.adagencyonline.net and www.blogtalkradio.com/adagencyonline will blur the line between the real and the virtual world by interviewing Michael Roscoe, the host of the 5th Digital Dealer Conference. The show is intended to promote the conference as an extension of the online resources provided by AdAgencyOnline.Net and to invite regular site visitors to meet Philip Zelinger in person as he will be speaking at the conference for the third time in as many years.
The seminar planned by Philip Zelinger is titled: “Marketing CPOV Vehicles vs. New or Pre-Owned In A Credit Challenge... and sub-titled: “Using cutting edge applications to manage/market pre-owned vehicles to maximize R.O.I.”
The subject summary posted on the 5th Digital Dealer website explains the details of the seminar, “The auto industry is challenged by the credit crisis along with “upside down” customers who are hit before, during and after their purchase in a shrinking economy. The solution lies in solving the problem before the new car customer is forced to “settle” for a pre-owned vehicle. This seminar will solve the problem from the customer’s perspective as well as the auto dealers. “Before” - by applying inventory management software that evaluates trade-ins and manages pre-owned inventories including the purchase of CPOV vehicles that fit demand based on actual dealer historical sales data, “During” – with desking applications in both the real and the virtual showrooms that simultaneously surface and solve the problems and “After” – by structuring the deal with “menu selling” based payment plans to maximize R.O.I. for the dealer, minimize negative equity and preserve income in Fixed Operations using a CRM linked to a V.O.I.P. telephony system and DMS.”
The following links provide information on the 5th Digital Dealer Conference & Philip Zelinger’s seminar:
Automotive advertising vendors that are either “preferred vendors” or that have been featured on previous blog talk radio shows on the automotive advertising portal include LeadConverter, Laser Stream Video, Ai Dealer, ADP, BZ Results, CarFolks.Com, SmartWomenBuyCars.Com, DealMaker.Com, DrivingSales.Com, NeoSynergy, eBayMorors.Com, NADA-24, Gumiyo, SiSTeR Technologies Video CarLot, Kihon Media and a long list of recognized automotive advertising vendors scheduled in the coming months.
Many of these vendors will be attending the 5th Digital Dealer Conference as speakers, exhibitors or both.
For additional information on AdAgencyOnline.Net or any of the automotive advertising vendors featured on their automotive advertising networking community visit www.adagencyonline.net or contact Philip Zelinger directly at 1-888-796-2228.
To quote Philip Zelinger, “Help is only a click away!”