AdAgencyOnline.Net announced today that they are in final negotiations with several automotive advertising applications to represent them as “preferred vendors” on their FREE automotive advertising resource portal. Based on recent open interviews that ran on the blog talk radio station featured on the automotive advertising networking site – WAAOL, All Automotive Advertising News All The Time – the short list likely includes SiSTer Technologies – Video Car Lot, and DealMaker.Com.
SiSTer Technologies was represented on the blog talk radio program “Automotive Advertising Experts” by Tomer Alpert during an interview with Philip Zelinger, President of Ad Agency Online, L.L.C. and host of the automotive advertising online community recognized by the automotive advertising industry as “The One Stop Site For All Of Your Automotive Advertising Needs.
” The core product of SiSTer Technologies is Video Car Lot, (VCL). The automated video production application is already in place at 170 Sonic auto dealerships with several key automotive advertising vendors committed to apply the technology. Philip Zelinger described the unique advantages offered by VCL, “Search engines recently confirmed that they are applying “priority recognition” to video content based on increased consumer acceptance of video on the Internet. Automotive advertising agencies are challenged to deliver more for less in today’s shrinking economy and the Internet has developed into an extremely cost effective method to deliver an automotive advertising message. SiSTer Technologies has developed an application that automatically converts existing still pictures posted on an auto dealer’s website in their used car inventory and turns them into a finished video with an opening and closing branding message. That is already exciting, but when you factor in the value of adding embedded search words to the video that are recognized by the search engines to target online car shoppers and the ability to maximize the auto dealer’s S.E.O. for his online automotive advertising dollars by integrating a direct link to a CarFax report or the auto dealer’s website you have a home run. Now, add in their direct link to YouTube to push the videos to all of the search engines - automatically - and it turns into a Grand Slam Home Run!”
DealMaker.Com was also represented in a subsequent Automotive Advertising Experts show where Philip Zelinger interviewed their C.E.O., Spencer Sterling, and C.I.O., Brian Ferris. Their application allows for an open bidding platform to accommodate an online transaction. Automotive advertising agencies have been challenged when it comes to establishing and online pricing strategy for their auto dealer clients.
DealMaker.Com is driven by their proprietary MACDAX – a multi attribute CDA – that will allow the marketplace to establish the price. Instead of posting “loss leaders” out of fear of loss in “one to one” negotiations between online shoppers and competing auto dealers the automotive advertising agency can post their inventory for consumers and auto dealers to negotiate in a “many to many” environment. The result is a market driven negotiation that creates a win-win scenario. More valued is the transparency of the online shopping experience for the consumer who already questions the conventional automotive advertising message and auto dealer base on past experience in hard sell negotiations. The ability to break through the glass wall of the Internet and accommodate an online transaction is a long established goal for automotive advertising agencies. Philip Zelinger was quoted as saying, “DealMaker.Com has not only broken through the glass wall to reach car shoppers, they have created a mechanism that will raise margins for auto dealers who desperately need to make a fair profit to compensate for reduced sales volumes brought about by a troubled economy. This is another “win-win” scenario.”
No official comment was available at this time from Philip Zelinger about the status of these two vendors, or the dozens of others still in the review process to be approved by AdAgencyOnline.Net as a preferred vendor and featured on their free automotive advertising portal.
Current automotive advertising applications featured on the site as preferred vendors or as previously invited auto industry insiders include LeadConverter, Laser Stream Video, DrivingSales.Com
, Ai Dealer, Gumiyo, CarFolks.Com
, eBay Motors
, Reora, NADA-24, AdTel, NeoSynergy, SmartWomenBuyCars.Com
BZ Results, Reach Local, G2PN and many more scheduled to appear in the coming months.
Automotive advertising agencies, auto industry vendors and auto dealers are invited to join the online community of automotive advertising experts to share best practices, to apply to be featured on the site as a preferred vendor or as a dealer or vendor guest on the blog talk radio shows like “Dealer Spotlight” or “Lunch With Phil Discussing Automotive Advertising.”
Independent automotive advertising agencies are also invited to join AdAgencyOnline.Net as an affiliated full service automotive advertising agency linked into their network using Ad Agency Online, L.L.C.’s unique online communication and distribution system.
For additional information visit www.adagencyonline.net or contact Philip Zelinger directly at 1-888-796-2228. To quote Philip Zelinger, “Help is only a click away!”