Philip Zelinger, President of Ad Agency Online, L.L.C. and the host of AdAgencyOnline.Net – a FREE Automotive Advertising Resource/Networking Portal – went off script on today’s blog talk radio show, “Lunch With Phil Discussing Automotive Advertising.” The show is one of many featured on the site’s blog talk radio station – WAAOL, All Automotive Advertising News All The Time.
Automotive advertising agencies struggling to sell cars and service in a challenging auto industry have learned to tune into the open business meeting intended to benefit the independent affiliated automotive advertising agencies, auto dealers and auto industry vendors supporting the online automotive advertising community. The shows are scheduled every Monday through Wednesday from 12:00 noon to 12:30 PM EST and they can be heard live or downloaded 24/7 from www.adagencyonline.net .
The blog talk radio shows scheduled on AdAgencyOnline.Net usually focus on specific cutting edge automotive advertising applications designed to maximize the R.O.I. for reduced automotive advertising budgets brought about by today’s shrinking economy.
The favored applications are those that blur the line between the real and the virtual showroom for auto dealers cutting back on conventional automotive advertising. The site is recognized in the auto industry as “The One Stop Site For All Of Your Automotive Advertising Needs”
and today’s show proved that their philosophy to share best practices is not as self serving as the competitive automotive advertising industry might suspect.
To quote Philip Zelinger from today’s show” People drive the processes, that drive the sales and service that provide the profits needed to keep many auto dealers afloat in an admittedly tough market. Automotive advertising agencies that expect to survive need to extend their focus beyond automotive advertising and to assist their auto dealer clients in not only customer retention but in employee retention as well.
Downsizing is a problem for the auto dealers and their automotive advertising agencies being forced out due to a shrinking auto industry, but it is an opportunity for those that survive to sell and advertise another day. One of the most valued assets that need to be preserved for the surviving auto dealers is their staff. Cutting edge automotive advertising technologies and applications now offered on the Internet, if properly integrated into proven real world processes, can empower employees to improve their performance and reduce or eliminate the loss of key personnel for an auto dealer in both their real and their virtual showrooms. For example, LeadConverter with their proactive chat rooms and click to call escalation processes and Ai Dealer with their online shopping cart and “self serve” desking tool maximize conversion rates on an auto dealer’s website and filter out “pre-qualified” online shoppers to improve the efficiency and focus of an auto dealer’s limited real world staff. Laser Stream Video provides professional spokes models and consistent online feature benefit presentations on an auto dealer’s website to help site visitors narrow down their search for an auto dealer as well as a vehicle so salespeople and service writers can focus on the deal or the service that best fits the customer. Kihon Media provides an automated yet custom sales and service message delivered to an auto dealer’s data base as well as web surfers that are attracted to their third party website hosting a quarterly online magazine with articles relevant to car shoppers. Social networking sites like CarFolks.Com
also approach both an auto dealer’s data base and internet shoppers to provide an open consumer based forum that protects an auto dealer’s online reputation and CSI as well as assist in developing referrals. SmartWomenBuyCars.Com
is a combination third party lead source and real word training process teaching an auto dealer’s staff how to deal with women – who represent 83% of the buying decision. Other applications and resources to enhance CSI, like NADA-24, and third party platforms to post inventory online, like eBay Motors
, or DMS providers and website services like those provided by ADP
and BZ Results, are all featured on our automotive advertising portal for one reason – they help preserve people and processes to focus on customers on our real and virtual showrooms at a time when limited budgets are forcing auto dealers to outsource solutions that they can no longer provide on their own with their limited staff and resources. All of these online applications can be over simplified as having a single role - to sell cars and service with a “quantifiable” R.O.I., however, their true value exists in their ability for an auto dealer to provide his staff with the competitive tools that they need to make a living and to resist offers from competing auto dealers to jump ship. It always has been, and it always will be about the people. The auto dealer that has – and retains - the best team will win and survive to sell and advertise another day!”
AdAgencyOnline.Net was formed by Philip Zelinger and introduced at the 2008 NADA Conference in San Francisco to expand the online communication and distribution system that he developed in December of 2001 to link together his affiliated automotive advertising offices and production partners.
The resulting network of independent automotive advertising agencies and auto industry vendors that joined the online community through various licensing relationships expanded the role of the automotive advertising operating system to provide leveraged resources not available to most small automotive advertising agencies. The conventional media placed by the media partner for the network, JL Media, currently places in excess of $600,000,000 per year and the added value of their resources drawn from offices throughout the U.S. extends the competitive footprint of automotive advertising agencies linked through AdAgencyOnline.Net. More importantly, the accumulated resources provided by auto industry vendors featured on the automotive advertising networking portal provide solutions to common problems experienced by automotive advertising agencies and auto dealer struggling to survive.
Automotive advertising agencies, auto dealers and auto industry vendors are invited to share in the wisdoms offered on AdAgencyOnline.Net for FREE by listening to the blog talk radio shows, by joining the online “Dealer 20+ Groups” sharing best practices, by reviewing the posted creative and even by soliciting a free professional consultation on automotive advertising from one of the senior automotive advertising account executives that monitor AdAgencyOnline.Net.
For information on joining the online automotive advertising community as an affiliated independent automotive advertising agency, preferred auto industry vendor or even to open your own “in-house” automotive advertising agency you are suggested to contact Philip Zelinger directly at 1-888-796-2228. To quote Philip Zelinger, “Help is only a click away!”