Automotive advertising agencies are being pressured to deliver more for less in a shrinking auto industry. The mobile channel promises to deliver an inexpensive automotive advertising message to the most universally held communication device in the history of automotive advertising – a cell phone!
Bob Manley, President of AdTel, joined Philip Zelinger, President of Ad Agency Online, L.L.C.
and the host of AdAgencyOnline.Net – a FREE automotive advertising resource/networking portal - on the site’s blog talk radio show “Automotive Advertising Experts”
to discuss their text messaging solution (SMS) in delivering an automotive advertising message to car shoppers.
Philip Zelinger explained his reasons for inviting AdTel to present their mobile channel solution to their growing audience of automotive advertising agencies and auto dealers on AdAgencyOnline.Net,
“Our affiliated automotive advertising agencies and auto dealer clients expect us to track the R.O.I. on their automotive advertising budgets in both the real and the virtual world. Several automotive advertising applications and technologies have been developed over the years to track the R.O.I. for individual messages and media, including the use of personalized 800 numbers and back end site analytics that source contacts, but few have the ability to seamlessly cross over multiple channels and messages to quantify results while still providing added value in the form of additional information or content not provided in the initial message or media. AdTel simultaneously integrates into established in-bound and out-bound processes to enhance customer communications in both sales and fixed operations. In addition, they provide “short codes” that can be embedded into online and conventional automotive advertising messages to track R.O.I. and deliver sales or service information in a brief text message that can be delivered to any cell phone – not just a PDA or only to cell phones that are web enabled. There are many competing mobile channels out there but AdTel seems to be the one that has the most universal delivery system with the most integrated application to proven real world processes in both sales and fixed operations. Their diverse platform of automotive advertising applications ties into existing DMS, CRM and telephony services and provides a seamless delivery of information to car shoppers and data to the auto dealer.”
AdAgencyOnline.Net selects “preferred vendors” to be featured on their automotive advertising site and AdTel is on the short list for consideration. Current auto industry vendors providing automotive advertising applications designed to “blur the line between the real and the virtual showroom” include LeadConverter, Laser Stream Video, ADP, BZ Results, NADA-24, eBay Motors, Kihon Media, NeoSynergy, Ai Dealer, CarFolks.Com, Reora, JL Media, SmartWomenBuyCars.Com and Ad Agency Online as the only full service automotive advertising agency. Ad Agency Online
developed the online communication/distribution system that links all of their affiliated automotive advertising agencies and auto dealer clients to the posted auto industry vendors. Philip Zelinger serves as the host of the automotive advertising portal’s blog talk radio shows
and the guardian of the selection process to approve automotive advertising applications applying to join the online automotive advertising community.
Auto Dealers are also invited to contribute "best practices" on the automotive advertising portal on their blog talk radio show, "Dealer Spotlight." Hal Howard, Dealer Principal at Goldsboro Chrysler Dodge Jeep in Go...
was the first auto dealer guest on the show and he creditted his appearance on the automotive advertising blog talk radio show for an instant increase in his web site traffic by car shoppers who had tuned into learn the "inside story" behind automotive advertising and the auto industry.
For additional information on AdTel or any of the other automotive advertising applications featured on AdAgencyOnline.Net automotive advertising agencies, auto dealers and auto industry vendors are advised to visit the portal – www.adagencyonline.net – or to contact Philip Zelinger directly at 1-888-796-2228.
To quote Mr. Zelinger, “Help is only a click away!”