The wild card- when you got nothing to lose!! Remember, number of views doesn’t mean success. I do not know what this has done for his business. But, I don’t think I’m bringing my car here. Can you believe he has a whopping 3.4 million views.
What’s absent? Most of these don’t follow the 60 second rule for viral videos.
I would like to see actual stories of customers shopping experience- give me a short story and how they shopped for a car.
Will someone turn on the video button on their smartphone and interview the darn customer?
Are you appealing to your marketing persona when you produce a video?
What does your competitors look like online, and do I know how to get a daily update of their videos?
What is your customers online habits ask them how they SEARCHED for you
In addition, ask why did they end up here at this dealership?
Remember to keep your video at around 60 seconds. At the end., add a call to action or landing page.
Get into a habit of shooting and posting on YouTube all the time. Every day.
10. Take the YouTube link and post It on your Facebook account.
11. Make sure to have someone type out their story word for word, and add that to your Facebook along with the post
12. Don't do something too stupid like shifty in the last video example. Millions of views means little if you’re a transmission shop. However, If you can sing like Shifty can, that’s a different story.
13. Good content is what vendors want to sell you…Interesting and authentic content is what potential customers will tolerate. It gets the right kind of views.
So there you have it.
I believe it's better to post something not so forced and a little more natural than something that is so staged viewers feel that they are watching a commercial.
Please, if you have any great videos that you would like to share please send them forward! OR just drop me a line to tell me which one of these posted was your favorite.
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