Automotive Digital Marketing

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All ADM Member Blog Posts (13,401)


Vendor
4 digital marketing trends that are fueling the automotive industry

In today’s business landscape, digital marketing is indispensable for marketers. Today’s customers and market trends have experienced a significant transformation that forced all businesses to join the virtual world. 

Today’s customers expect businesses to reach them in the online world. According to 2018 data from Search Engine Land,…

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Added by Cynthia Madison on October 18, 2019 at 7:31am — No Comments

Dealer Websites Fail to Meet Customer Expectations

A recent Affinitiv survey of 1,000 automotive consumers reveals that dealerships are falling short when it comes to delivering personalized, online shopping experiences to customers. In the same study, we analyzed a sample of 100 dealer websites to better understand the current level of personalization that dealers are offering.

 

Why the focus…

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Added by Doug Van Sach on October 18, 2019 at 7:22am — No Comments

Facebook’s Get Ready, Get Set, Go Groups!

On a recent trip to NYC, I noticed Facebook had a Times Square advertisement—with an estimated annual cost of $1.5 million--that really wasn’t all that much about…

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Added by Jim Flint on October 18, 2019 at 6:23am — No Comments


Vendor
5 automotive marketing ideas to get your imagination going

What is the best way to market a car dealership? Although most sales are made face-to-face, the Internet is the first place that people go to, especially when they begin their search. If you would like to connect with potential customers and, of course, sell cars, you have to be present online. Digital marketing is nowhere lacking. Advantages include but are not limited to lower costs, global reach, and social currency. If you happen to be in the automobile sales market, you need to focus…

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Added by Cynthia Madison on October 17, 2019 at 8:24am — No Comments

Leverage Your Marketing to Gain More Service Business!

Retention is vital for long-term profitability and health. Some dealers coast along thinking they have retention covered, when, in fact, nothing could be further from the truth. Sure, offering a great customer experience in service can head you in the right direction. However, it is not just free coffee, donuts, or wi-fi access that bring customers back.…

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Added by Dan Beres on October 16, 2019 at 6:43am — No Comments

3 Marketing Tips to Increase Repeat Customers



Loyal customers and opportunities for repeat business can often be of far greater importance than many business owners might realize. The core customer or client base that is willing to keep coming back, time and time again, is often essential for providing much-needed income during off…

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Added by Kara Masterson on October 14, 2019 at 4:50pm — 1 Comment

KISS to KICK -- A New Acronym for Today’s Workforce

For those with a tendency to make things more complicated than things really are “Keep It Simple, Stupid” served as a consistent concept that kept Advertising meetings from turning into Geek Speak aka Information Technology (IT) sessions. Instead of discussing advertising…

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Added by Jim Flint on October 11, 2019 at 2:01pm — 1 Comment


Dealer
5 Reasons the Mazda3 Offers Incredible Value

The Mazda3 family of cars has been a perennial bestseller in Perth since the introduction of the earliest models in the early 2000s. 

The biggest reason for their enduring popularity has to be the phenomenal value they offer. Models of new Mazda 3 Perth dealers offer can range in price from about $25,000 to just under $40,000, depending on the type and the options available. 

Because they’re so highly sought…

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Added by Jaylin on October 9, 2019 at 10:00pm — No Comments

5 “Spooktacular” Lease Deals for Halloween

Swapalease.com Compiled 5 Most Reasonably Priced Automobile Leases Around the Country



Swapalease.com, the nation’s largest car lease marketplace, today announced the five best lease deals for the Halloween holiday. Vehicles were selected by Swapalease.com advisors based on new lease price data for the month of October. Swapalease.com customer advisors help guide shoppers into the right lease vehicle that fits their automotive needs.



The…

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Added by John Sternal on October 8, 2019 at 6:36am — No Comments

Uber and Instant Gratification

Turning on and off. Starting and finishing. Each on your own terms. What’s not to like about that?

If you ever wonder where the appeal of Instant Gratification exists in the transportation industry, look no further than Uber. And then wonder whether your sales team…

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Added by Jim Flint on October 4, 2019 at 6:34am — No Comments

Fuel Saving Tips You Should Never Ignore

The way to get long-lasting and high performance by your vehicle required various things; By following some tips and making few changes in driving habits can produce great results. With ever-increasing fuel cost, it’s always a feasible solution to implement these tips in your driving habits so that you can reduce the fuel wastage. It will improve your vehicle average and increase its engine life as well. Here are few…

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Added by Haris Saeed on October 3, 2019 at 2:18am — No Comments

Kerrigan Advisors Represents Longmont Ford in Sale

 

Longtime area dealer sells successful dealership to Maroone USA, Serra Automotive and Pat Grooms

 

Irvine, CA, October 2, 2019 – Kerrigan Advisors, a leading sell-side advisory firm to auto dealers in the U.S., represented and advised owner Mike Peebles in his recent sale of Longmont Ford, one of the most successful Ford stores in the Metro Denver area. The buyers are a partnership between Maroone USA, owned…

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Added by Crystal Hartwell on October 2, 2019 at 6:50am — No Comments


Dealer
Are Fixed Price Car Services Worth It?

Having your car professionally serviced is essential. After all, driving a well-maintained vehicle is safer, more reliable, and increases your fuel economy. However, getting your car regularly checked is time-consuming and expensive, especially when you’re using an older model.Thankfully, car manufacturers and independent auto service centres offer affordable car service packages, allowing car owners to choose a practical service that’s based on their needs.…

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Added by Jaylin on September 30, 2019 at 2:30am — No Comments

Is It important in Online Businesses to Know The Customers Gender?



No one denies that culture makes us what we are. Our behavior, our likes and our dislikes, are largely governed by where we come from and the society that surrounds us – that is what psychologists and experts say and we all probably know to be true. So, eCommerce sites should…

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Added by Rob on September 29, 2019 at 8:04am — No Comments

First Autonomous Vehicles in Central Florida Now in Service in Lake Nona

Central Florida’s first autonomous shuttles are on the road in Lake Nona, Orlando’s fastest-growing community. The fully electric, driverless shuttles will operate daily on an inaugural fixed route connecting the community’s entertainment district with residential communities. Together, with mobility solutions provider …

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Added by John Sternal on September 26, 2019 at 7:19am — No Comments

A Glance at the Top 5 Fastest Cars of 2019

The demand for supercars having high-speed in the past couple of years has gone up exponentially. Owing to this reason, almost all car companies are laying more emphasis both on the design and the production. The fastest supercars of the world exhibit the required elegance of the present-day travel. For all those who are highly passionate regarding the car, racing should get hold of a fast supercar. Below is a list of some of the world's fastest cars which are worth the…

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Added by Simon Morris on September 26, 2019 at 1:29am — No Comments

CARFAX Canada VIN Scan Integrates with Inovatec to Provide Unmatched Vehicle Insights

Inovatec Systems Corp. has chosen CARFAX Canada VIN Scan to help power their industry-leading, cloud-based lending software solutions. The partnership enables Inovatec users to adjudicate lease and finance applications with greater efficiency and accuracy.

CARFAX Canada has billions of data records from thousands of unique sources, including data that can't be found anywhere else. VIN Scan leverages this information to provide high-level insight into key vehicle attributes. The system…

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Added by John Sternal on September 25, 2019 at 9:02am — No Comments

WANTALEASE.COM: CADILLAC ESCALADE INCREASES IN PRICE BY 39.19% IN SEPTEMBER

Amid Ongoing General Motors Strike, the Cadillac Escalade Payment Increases by Nearly 40%

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings for the month of September.  While the majority of automotive brand prices remained steady into September, some GM models saw price increases. 

The Cadillac Escalade increased in price by $326.94 this month, bringing its monthly payment to $799 per…

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Added by John Sternal on September 25, 2019 at 6:10am — No Comments

Why do you need a fleet management software for your business?

A fleet owner needs to navigate through a myriad array of challenges. Right from fuel theft to tracking productivity in the face of increasingly cut-throat competition many problems come up on a daily basis for a fleet owner or manager. 

With the use of technology, he can easily keep track of the fleet movement, and coordinate the assets and resources in order to ensure optimum utilization of resources. A fleet management software is one such tech asset that has managed to turn around…

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Added by Kavya Sharma on September 25, 2019 at 1:30am — No Comments

Difference between Motorcycle Oils & which one is the best

Engine oil is the lifeblood of a motorcycle. It is really important for a motorcycle and has a lot of functions. It acts as a lubricant and also helps dissipate heat from various parts of the engine. It also works as a housekeeper of the engine, collecting dirt and debris from various engine parts. It also offers protection from oxidation and helps neutralize acids and moisture caused by combustion. Hence, you must choose the…

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Added by Kavya Sharma on September 25, 2019 at 1:18am — No Comments

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