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Mary S. Butler's ADM Blog (6)

Digitally Electrifying Vehicle Ownership

By Neal Gorevic

 

This is the first in a series of articles by Neal Gorevic and Haven Thompson that will look at electric vehicles and how automakers, as well as other players in the space, are planning/will need to plan on leveraging digital marketing and product development to help drive adoption for electric vehicle purchase and to help manage and support EV ownership.

Fleet of electric taxis in New York City in 1890s

In 1899 and 1900,…

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Added by Mary S. Butler on March 30, 2011 at 6:10pm — No Comments

Turning check-ins into opportunities to grow your business and reward loyal customers

Location-based services mapped Location-based social networking services – including Facebook Places, foursquare, Gowalla and the Check-Ins feature on Yelp – are the next big thing when it comes to attracting consumer awareness online. So, can you turn “check ins” into opportunities to grow your business and increase customer loyalty?



At last week’s J.D. Power 2010 Automotive Internet Roundtable I moderated a…

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Added by Mary S. Butler on October 31, 2010 at 12:36pm — No Comments

Location-based services: The hottest segment in social media

By Eric Miltsch



Location-based services check-ins mapped

Welcome to the world of location-based services. These applications are changing the way people experience everyday activities like shopping, eating, traveling, watching a movie or taking a picture.



Location-based service strategies include any application that has the ability to share an individual’s physical location, in real-time, with his or her online social networks. Users are rewarded with badges, stickers or points -- satisfying the… Continue

Added by Mary S. Butler on October 4, 2010 at 10:43am — No Comments

Bentley tries its hand at digitally revealing its redesigned Continental GT

By Rachna Sundaram



On Sept. 7, 2010, Bentley unveiled the newly redesigned 2011 Continental GT model on its website. Apart from a teaser clip, the first redesign of the legendary sedan could only be viewed during a one week-long web unveiling (accessible from here). The actual car will be shown during the…
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Added by Mary S. Butler on September 27, 2010 at 8:10am — No Comments

Ford’s American Journey 2.0 – Redux

By Cristina Lawrence

Headlightblog.com



@AJtheFiesta When I was checking @AJTheFiesta’s twitter stream the other day, I learned that AJ was hungry (“AJ needs food. (Fuel level is 24%)”), and was having a generally good day (“No rain...no pain! Current conditions: fair (day)”). For a split second, I forgot that AJ is one of two net-connected 2011 Ford Fiesta test cars on the… Continue

Added by Mary S. Butler on May 24, 2010 at 9:08am — No Comments

The Toyota Way: A tragedy in three acts

By Nathan Scripps

Headligtblog.com



Toyota is in the midst of the most widely discussed automaker recall in recent memory, and this seemingly Greek tragedy is still unfolding. The Toyota recalls of the past six months, two related to acceleration (floormat entrapment and… Continue

Added by Mary S. Butler on March 22, 2010 at 11:48am — No Comments

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