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Richard Valenta's ADM Blog (10)

Is Bing the way to go in 2014? Bing Highlights from 2013 (Infographic)

I recently laid out five reasons dealerships shouldn't ignore Bing. As I mentioned in the post, there's no doubt Google dominates the search engine market. It's often the first and only thought when dealing with…

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Added by Richard Valenta on December 19, 2013 at 9:48am — No Comments

4 Recent Social Media Upgrades Marketers Need to Know About

As I mentioned in an earlier post, Social Media is an ever changing landscape. Smart dealerships make sure to keep abreast of the most recent developments and plan their marketing strategies accordingly. With that…

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Added by Richard Valenta on December 12, 2013 at 9:30am — No Comments

The Most Wanted Digital Marketing Skills for 2014 [Infographic]

What do you think are the most valuable digital marketing skills to have heading into 2014? The Online Marketing Institute recently polled a group of advertising and Fortune 500 marketing executives to find which digital marketing skills they value the most, and which skills their talent actually…

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Added by Richard Valenta on December 5, 2013 at 10:40am — No Comments

4 Recent Social Media PR Disasters and What We Can Learn From Them

Social media can be a powerful tool for connecting with a broad audience, however all that power shouldn't be taken for granted. As these recent public relations disasters show, safeguards must be put into place and precautions need to be taken to ensure your company's social media presence doesn’t backfire and do more harm than good.…

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Added by Richard Valenta on December 2, 2013 at 7:30am — No Comments

4 Ways to Improve Your Social Media Presence Today

When it comes to social media, there's always something more we can do to improve. Trying new features and adopting simple changes are great ways to increase engagement and to ensure you aren't left behind in the ever evolving world of social media. Here are few simple things you can do today that may (or may not) pay off in the long run.

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Added by Richard Valenta on November 21, 2013 at 12:15pm — No Comments

5 Social Media Upgrades Marketers Need to Know About

Social Media is constantly morphing and reinventing itself. Savvy marketers keep abreast of these changes and adjust their strategies accordingly.  I've listed a few of the new bells and whistles from our favorite sites you'll definitely want to keep an eye on and factor into your planning over the next few months.

5.…

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Added by Richard Valenta on November 14, 2013 at 1:30pm — 2 Comments

5 Ways to Harness the Power of Pinterest

There's no question Pinterest is a growing force in the social media marketing arena. Not just for posting recipes and fashion tips, "Pinning" now reaches both male and female consumers with a broad array of interests. The fact that the site drives more traffic than Twitter, LinkedIn, Reddit and Google+ combined should make dealerships sit up and take notice.  The following tips will…

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Added by Richard Valenta on November 7, 2013 at 1:00pm — No Comments

5 Reasons Dealerships Shouldn't Ignore Bing



There's no question that Google dominates the search engine market. It's often the first and only thought when dealing with search engines. However, astute marketers know not to ignore other options, especially Bing. Here are 5 reasons…

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Added by Richard Valenta on October 31, 2013 at 1:00pm — 1 Comment

5 Tips for Winning at Twitter



As I mentioned in an earlier post, Twitter is growing up. With more consumers turning to the microblogging site to discuss brands, it’s important that social engagement on Twitter be part of your dealership's marketing strategy. Setting up the account is easy, but making your Twitter account stand head and shoulders above the…

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Added by Richard Valenta on October 24, 2013 at 10:30am — No Comments

10 Surprising Social Media Stats Every Automotive Marketer Needs to Know

As savvy as internet marketers tend to be, you’d think there wouldn’t be much they could learn about the sites they use nearly every day. As it turns out, that’s not true at all. Here are ten surprising facts about social media that every automotive marketing professional should know.…

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Added by Richard Valenta on October 10, 2013 at 9:59am — No Comments

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