Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
You send out your direct mail, place newspaper ads and get radio spots all for your car dealer marketing efforts. In the end, what you really want to know is your ROI, and for a good reason. If you’re going to spend the time and money, you want to track the results that are being produced and know that your marketing plan is effective.
But how do you…Continue
Added by Stacy Mueller on June 22, 2011 at 8:14am — No Comments
By now, we all know the value of SEO, or “search engine optimization,” and we potentially use it in our arsenal of automotive marketing. But to many of us, including those who work with it, SEO is a big mystery. According to Google, there are over 200 SEO factors that go into search results. No one individual can know all of these.
We all want our page to be at the top of the results whenever somebody does a Google search and we are likely…Continue
Added by Stacy Mueller on June 17, 2011 at 7:18am — No Comments
75% of automotive customers use Facebook. This should come as no surprise considering Facebook has more users than the population of almost every country in the world, including the United States. But are these customers important for your business? The answer is yes. Not only are they important, but the future of your business depends on them. In fact, active Facebook users represent your best customers – the ones who make up 60 to…Continue
Added by Stacy Mueller on June 13, 2011 at 10:36am — No Comments
After the creation of Facebook’s brand tagging feature, automotive marketing has a new tool at their disposal. Starting on May 11, Facebook users were able to tag more than just their friends in a picture – they could tag pages for brands, products and people. What does this mean for car dealer marketing?
Many dealerships already call for users and fans to submit pictures of their vehicle; brand tagging allows this without the call to action. After…Continue
Added by Stacy Mueller on June 10, 2011 at 8:14am — No Comments
Foursquare. Yelp. Facebook Places. Gowalla. Loopt. Brightkite. Some of these you may have heard of…while you may accuse me of making some of them up on the spot. The truth is that they are geolocation applications (often synonymous with geosocial) that are increasing in popularity and should become a part of your automotive marketing mix to drive traffic to your dealership.
Added by Stacy Mueller on May 31, 2011 at 9:27am — No Comments
Walk into any automotive dealership of twenty years ago today, you’d think you hopped into the DeLorean from the Back to the Future movies. Dealerships had the look and smell of your grandparent’s den: floor-to-ceiling windows that shared walls with dark colors or wood paneling.
The floors? Plain tile (usually white or beige)…the type you’d find in a grade school cafeteria.
The waiting area? A hanging photograph or an oil-based “likeness” of a popular vehicle sold at the…Continue
Added by Stacy Mueller on April 5, 2011 at 8:18am — No Comments
A significant key to your automotive marketing success is discipline. But how does your dealership create discipline for your organization to ensure that success? The most effective way to build and encourage discipline is by establishing uniformity and responsibility across all your marketing vendors and internal marketing teams.…Continue
Added by Stacy Mueller on March 30, 2011 at 7:59am — No Comments
As pointed out by JD Power and Associates, the automotive industry is continually challenged by fewer new cars sales and decreased service traffic. In understanding the impact these two situations have on the bottom dollar, car dealerships are forced to evaluate all processes related to sales and service retention.
Sales and service retention programs…Continue
Added by Stacy Mueller on March 8, 2011 at 10:27am — No Comments
According to a recent cell phone study by Pew Internet, “85% of Americans ages 18 and older own a cell phone, making it by far the most popular device among adults” and a great opportunity for car dealerships to utilize for automotive mobile marketing purposes. Not too surprisingly, the study also found that a great deal of time spent on a mobile phone has nothing to do with…Continue
Added by Stacy Mueller on March 3, 2011 at 9:51am — No Comments
After reading a recent Facebook post by Hubspot “that Tuesdays at 11am is one of the worst possible times to send your email campaigns,” I started to take notice of how I reacted to emails as they entered my inbox. You see, like you, I’m not only a marketer, but I’m also a consumer. My various email inboxes are also inundated with communications from retail stores to technology and social media related…Continue
Added by Stacy Mueller on February 16, 2011 at 7:52pm — No Comments
Relevancy. All of us in the automotive industry have heard about the importance of relevancy in our direct marketing efforts, almost to the point of ad nauseam, right? (Admittedly, I’m guilty as charged.) However, this past weekend during “the biggest show on earth” we were all reminded that relevancy is equally important in the traditional marketing world…specifically the commercial.
Sure, most of us were easily entertained by the sentimental score of Star Wars and the…
Customer retention is critical to an automotive brand’s success. This is particularly evident during a climate of prolonged economic recovery, in which each new-vehicle sale or automotive service is vital to a dealership’s bottom line.
A 2010 J.D. Power and Associates survey, conducted to measure repeat vehicle purchases within a brand, found that customer retention had remained stable from 2009. In…Continue
Added by Stacy Mueller on February 9, 2011 at 11:21am — No Comments
If it’s not the most visited area in an automotive dealership, it’s arguably one with the most captive audiences.
No, it’s not the sales floor; it’s your automotive service area.
Whether it’s waiting for a vehicle to get prepped for delivery or waiting for it to get serviced, the automotive service area—more specifically the lounge—is home to the section of your dealership that has few distractions for customers, i.e. an audience that has little to do but wait.
Added by Stacy Mueller on January 31, 2011 at 11:41am — No Comments
“Welcome to the dealership! How may we help you today?”
You may not think it, but a simple greeting when you first walk into a dealership can lay the groundwork for keeping a customer for life. In today’s competitive environment, the lengths a car dealership goes with their customer service can help determine how they can keep their customers.
What can an automotive dealership do to establish a long-lasting relationship with their customers? …Continue
Added by Stacy Mueller on January 25, 2011 at 9:01am — No Comments
In the highly competitive environment of automotive marketing, online search results for your car dealership can potentially make or break you.—The quality of the links, however, versus the quantity of the links is what will have a true impact on prospects making a purchase decision.
With that in mind, the following points can help give you a good start in putting together a search engine optimization (SEO) plan that can yield positive results and improved page rankings for…Continue
When it comes to choosing a customer retention marketing provider, car dealerships need to evaluate the technology behind the programs. In looking at this technology, three of the following topics must be addressed:
(1) Will this technology seamlessly integrate your customer data?
(2) Will it be compatible with your operating system?
(3) Will it be able to pull current, actionable customer data?
In a perfect world, you…Continue
Added by Stacy Mueller on January 18, 2011 at 7:14am — No Comments
In the automotive service marketing realm, customer relationship programs are essential to successful car dealer marketing. From new vehicle sales to automotive service, dealerships are always looking forways to reach out to their customers and improve upon customer loyalty.
By initiating customer relationship campaigns, a car dealership can augment their car dealer direct marketing plans and enhance theirbottom lines.
To do so, automotive dealerships can…Continue
Added by Stacy Mueller on January 13, 2011 at 9:46am — No Comments
Establishing an automotive dealer’s online presence can be a difficult proposition. There are a number of elements to think aboutin assembling a plan to make your dealership more visible in the online world.
As part of our ongoing series on building an online presence foryour automotive marketing initiatives (link to first blog here), we’ve offered a few key points that serve as a foundation for your strategy. In this edition, we’ll delve into how making a connection with your…Continue
Added by Stacy Mueller on January 11, 2011 at 12:38pm — No Comments
In order to build an automotive dealer’sonline presence, there are a handful of points to consider. A recent blog on buildingyour dealership’s online presence highlighted such tips as engagement,reach and choice as valuable techniques in establishing that…Continue
Added by Stacy Mueller on January 6, 2011 at 11:23am — No Comments
When it comes to setting up sales goals for your car dealership, there is no magic equation.
Some dealers use prior sales data, consider any changes in personnel and then make a reasonable guess as to how many vehicles they should sell the next month. …Continue
Added by Stacy Mueller on January 4, 2011 at 2:11pm — No Comments