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Scott T. Joseph's Blog – November 2014 Archive (1)

Why Sending Bad Emails Hurts Your Business

Way too often we see dealerships handing over databases to vendors to facilitate a mass email campaign to an entire unfiltered list of customers. Vendors certainly have a stake in larger email campaigns since the odds that a dealer obtains business from the campaign increases - due to sheer numbers. A smart dealer will analyze their open rates and have tools set up to track…

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Added by Scott T. Joseph on November 12, 2014 at 6:30am — No Comments

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