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Scot Eisenfelder's ADM Blog (55)

Affinitiv and AutoLoop Sign Definitive Agreement to Merge

Combination creates a leading provider of marketing technology and software solutions exclusively serving automotive manufacturers and dealerships in the U.S.

Chicago, IL and Clearwater, FL—July 18, 2019— Affinitiv, Inc. (“Affinitiv”) and Loop LLC (“AutoLoop”), leading providers of data-driven marketing automation and software solutions to the automotive market, today announced that they have signed a…

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Added by Scot Eisenfelder on July 18, 2019 at 10:44am — No Comments

Shifting to a Razor and Razor Blade Business Model

In the last seven years, new vehicle gross margins have declined from four percent to two percent.

If that pace continues, profit margins will be wiped out by 2025. It appears that the front-end grosses dealers enjoyed 10 or 15 years ago are never coming back.

 

F&I…

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Added by Scot Eisenfelder on July 12, 2019 at 6:00am — No Comments

Affinitiv Releases Free eBook for Auto Dealers: Turbocharge Your Owner Retention Program (ORP) Marketing

eBook shares 9 marketing campaign strategies proven to increase customer loyalty and service revenue 

  

Chicago, IL—June 3, 2019— Affinitiv, the retail auto industry's leading marketing technology provider, today announced the release of a free eBook for auto dealers: Turbocharge Your Owner…

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Added by Scot Eisenfelder on June 3, 2019 at 6:00am — No Comments

No One Plans to Fail

As the old adage goes, no one plans to fail, they just fail to plan. This could not be more true when it comes to service marketing budgets in dealerships.

 

As new vehicle sales and gross margins decline, it's natural to look for ways to cut expenses. But I've never understood the logic behind cutting service marketing…

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Added by Scot Eisenfelder on May 24, 2019 at 7:38am — No Comments

3 Innovative Recall Tactics

Many dealers struggle with getting customers to bring their vehicles in to take care of recall issues. The fact that the average recall completion rate is around 75 percent, tells us that standard recall marketing campaigns aren't as effective as they could be.

 

Your customers either aren't getting the message, or they set it aside and forget…

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Added by Scot Eisenfelder on April 19, 2019 at 7:57am — No Comments

Affinitiv Appoints Kevin McShane as Chief Revenue Officer

Marketing tech veteran hired to lead Affinitiv’s growth and expansion

Chicago, IL—April 1, 2019—Affinitiv, the retail auto industry's leading marketing technology provider, has appointed Kevin McShane as Chief Revenue Officer (CRO). McShane is a 20-year veteran of the enterprise software and services industry, and brings years of experience deeply rooted…

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Added by Scot Eisenfelder on April 1, 2019 at 5:33am — No Comments

Who's on Your List?

One of the biggest benefits of an omnichannel marketing strategy is the ability to deliver the right message to the right person at the right time. In this blog, I'm going to focus on the "right person" part of this equation.

 

If your goal is retention marketing and building customer loyalty, of course it's always best to market to the…

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Added by Scot Eisenfelder on March 15, 2019 at 7:41am — No Comments

Digital Retailing is Not About Technology

At NADA many exhibitors hyped their digital retailing solutions to support online vehicle transactions. While no one has cracked the code for a complete, seamless online transaction, there are several great solutions that provide enough functionality to meet consumer demands. After all, consumers are…

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Added by Scot Eisenfelder on February 15, 2019 at 7:00am — 1 Comment

5 Processes that Drive Service Profits

As front-end margins continue their decline, dealers are more reliant than ever on fixed ops revenue. Fortunately, the opportunity to maximize service revenue has never been greater for dealerships.

 

In the last decade auto sales have boomed. Factory maintenance programs are driving more initial service visits. Increased CPO sales are creating…

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Added by Scot Eisenfelder on February 1, 2019 at 7:24am — No Comments

Affinitiv Adds Instagram Social Ads to Auto Dealer Conquest Campaigns

Connectiv Prospect update doubles social media impressions & decreases Cost Per Vehicle Sold,

at no additional cost to dealers

Chicago, IL- January 7, 2018- Affinitiv has added Instagram social ads to Connectiv Prospect, its conquest campaign marketing solution for auto dealerships. In a 30-day pilot at…

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Added by Scot Eisenfelder on January 7, 2019 at 6:19am — No Comments

Can Dealers Compete with Online Used Vehicle Retailers?

Read the headlines and you see it everywhere: online used vehicle sales are booming.

 

Carvana is expanding into dozens of new markets and although it has yet to turn a profit, its vehicle unit sales more than doubled and gross profit nearly tripled in Q3 2018. The retailer just announced $2 billion in financing from Ally…

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Added by Scot Eisenfelder on December 28, 2018 at 7:27am — No Comments

How To Address Declining Front-End Margins

When we are no longer able to change a situation, we are challenged to change ourselves – Viktor Frankl

 

The news is full of major disruptors; if you follow the headlines you might think that a world filled with autonomous vehicles is imminent (it isn't), or that new owner and retail models will soon put dealers out of business (they…

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Added by Scot Eisenfelder on December 14, 2018 at 7:20am — No Comments

Affinitiv Participating in the General Motors Dealer Digital Solution Digital Advertising Program

Chicago, IL- November 14, 2018- Affinitiv announced today it has completed all requirements to participate in the Digital Advertising Program under the GM Dealer Digital Solution. 

 

This allows dealers the opportunity to leverage in-Market Retail (iMR) funds to reimburse themselves for the cost of their Digital Advertising services.  Please refer to the iMR Dealer Program guidelines located at www.gmlam.com for…

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Added by Scot Eisenfelder on November 14, 2018 at 5:35am — No Comments

Shifting Winds Reveal Service Revenue Opportunity

After an unprecedented period of sales volume growth, the prediction for a flat Seasonally Adjusted Annual Rate (SAAR) in the coming years has significant implications for dealerships. As competition for new vehicles heats up, front-end margins will continue to decline, forcing more dealers to focus on back end profitability.…

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Added by Scot Eisenfelder on November 2, 2018 at 7:30am — No Comments

Obtain a SaaS Valuation with Subscription Revenue

Have you ever noticed how the market values dealerships versus how it values Software as a Service (SaaS) businesses that derive income from the same automotive revenue stream? SaaS businesses such as CDK trade at mid-20x P/E ratios while dealers trade at 4-6x operating profit.

 

One major reason for this disparity is because SaaS business revenues are…

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Added by Scot Eisenfelder on October 19, 2018 at 7:11am — No Comments

Manage Your Customer Data as a Strategic Asset

Did you know the customer data sitting in your DMS is the most valuable asset you own—even more valuable than your real estate and inventory combined? Yet I don’t know any dealers that have a budget or defined strategic objective to invest in, increase and maintain the value of this asset.

 

When you have comprehensive customer data, you know something…

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Added by Scot Eisenfelder on October 5, 2018 at 7:12am — No Comments

How to Boost Your Recall Completion Rate

Today one of five vehicles on the road are under recall.

This year alone there have been 46 million vehicle owners notified of a recall; seven million of which are not related to the Takata airbag issue.

 

Recalls represent a significant revenue opportunity…

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Added by Scot Eisenfelder on September 21, 2018 at 7:30am — No Comments

Affinitiv Completes Acquisition of Caldwell & Kerr Enterprises to Create a Full-Service Automotive Marketing Platform

https://www.technologypressreleases.com/wp-content/uploads/2016/12/cropped-pexels-technologypressreleases-1.jpeg

Strategic partnership enhances digital capabilities

for combined customer base

Chicago, IL- September 17, 2018- Affinitiv announced today the strategic acquisition of Caldwell & Kerr Enterprises.…

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Added by Scot Eisenfelder on September 17, 2018 at 7:00am — No Comments

The Impact of Customer Lifetime Value (CLV) on Revenue

Do you know your customers’ lifetime value (CLV)? CLV defines the monetary value of your customer relationship by how much gross profit they have generated for your dealership.

 

If you divide your customer database into quintiles, you’ll discover that the top 20 percent is responsible for 79 percent of your gross profits, while the bottom 20 percent are net…

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Added by Scot Eisenfelder on September 7, 2018 at 7:06am — No Comments

Affinitiv Announces “Revenue Rescue” Webinar Series

Free monthly webinars designed to help auto dealers maximize revenue potential

 

Chicago, IL—August 20, 2018— Affinitiv, a leading provider of innovative marketing and software solutions to dealerships, today announced a free educational…

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Added by Scot Eisenfelder on August 20, 2018 at 7:00am — No Comments

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