Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Scot Eisenfelder's ADM Blog (48)

Digital Retailing is Not About Technology

At NADA many exhibitors hyped their digital retailing solutions to support online vehicle transactions. While no one has cracked the code for a complete, seamless online transaction, there are several great solutions that provide enough functionality to meet consumer demands. After all, consumers are…

Continue

Added by Scot Eisenfelder on February 15, 2019 at 7:00am — 1 Comment

5 Processes that Drive Service Profits

As front-end margins continue their decline, dealers are more reliant than ever on fixed ops revenue. Fortunately, the opportunity to maximize service revenue has never been greater for dealerships.

 

In the last decade auto sales have boomed. Factory maintenance programs are driving more initial service visits. Increased CPO sales are creating…

Continue

Added by Scot Eisenfelder on February 1, 2019 at 7:24am — No Comments

Affinitiv Adds Instagram Social Ads to Auto Dealer Conquest Campaigns

Connectiv Prospect update doubles social media impressions & decreases Cost Per Vehicle Sold,

at no additional cost to dealers

Chicago, IL- January 7, 2018- Affinitiv has added Instagram social ads to Connectiv Prospect, its conquest campaign marketing solution for auto dealerships. In a 30-day pilot at…

Continue

Added by Scot Eisenfelder on January 7, 2019 at 6:19am — No Comments

Can Dealers Compete with Online Used Vehicle Retailers?

Read the headlines and you see it everywhere: online used vehicle sales are booming.

 

Carvana is expanding into dozens of new markets and although it has yet to turn a profit, its vehicle unit sales more than doubled and gross profit nearly tripled in Q3 2018. The retailer just announced $2 billion in financing from Ally…

Continue

Added by Scot Eisenfelder on December 28, 2018 at 7:27am — No Comments

How To Address Declining Front-End Margins

When we are no longer able to change a situation, we are challenged to change ourselves – Viktor Frankl

 

The news is full of major disruptors; if you follow the headlines you might think that a world filled with autonomous vehicles is imminent (it isn't), or that new owner and retail models will soon put dealers out of business (they…

Continue

Added by Scot Eisenfelder on December 14, 2018 at 7:20am — No Comments

Affinitiv Participating in the General Motors Dealer Digital Solution Digital Advertising Program

Chicago, IL- November 14, 2018- Affinitiv announced today it has completed all requirements to participate in the Digital Advertising Program under the GM Dealer Digital Solution. 

 

This allows dealers the opportunity to leverage in-Market Retail (iMR) funds to reimburse themselves for the cost of their Digital Advertising services.  Please refer to the iMR Dealer Program guidelines located at www.gmlam.com for…

Continue

Added by Scot Eisenfelder on November 14, 2018 at 5:35am — No Comments

Shifting Winds Reveal Service Revenue Opportunity

After an unprecedented period of sales volume growth, the prediction for a flat Seasonally Adjusted Annual Rate (SAAR) in the coming years has significant implications for dealerships. As competition for new vehicles heats up, front-end margins will continue to decline, forcing more dealers to focus on back end…

Continue

Added by Scot Eisenfelder on November 2, 2018 at 7:30am — No Comments

Obtain a SaaS Valuation with Subscription Revenue

Have you ever noticed how the market values dealerships versus how it values Software as a Service (SaaS) businesses that derive income from the same automotive revenue stream? SaaS businesses such as CDK trade at mid-20x P/E ratios while dealers trade at 4-6x operating profit.

 

One major reason for this…

Continue

Added by Scot Eisenfelder on October 19, 2018 at 7:11am — No Comments

Manage Your Customer Data as a Strategic Asset

Did you know the customer data sitting in your DMS is the most valuable asset you own—even more valuable than your real estate and inventory combined? Yet I don’t know any dealers that have a budget or defined strategic objective to invest in, increase and maintain the value of this asset.

 

When…

Continue

Added by Scot Eisenfelder on October 5, 2018 at 7:12am — No Comments

How to Boost Your Recall Completion Rate

Today one of five vehicles on the road are under recall.

This year alone there have been 46 million vehicle owners notified of a recall; seven million of which are not related to the Takata airbag issue.

 

Recalls represent a significant revenue opportunity…

Continue

Added by Scot Eisenfelder on September 21, 2018 at 7:30am — No Comments

Affinitiv Completes Acquisition of Caldwell & Kerr Enterprises to Create a Full-Service Automotive Marketing Platform

https://www.technologypressreleases.com/wp-content/uploads/2016/12/cropped-pexels-technologypressreleases-1.jpeg

Strategic partnership enhances digital capabilities

for combined customer base

Chicago, IL- September 17, 2018- Affinitiv announced today the strategic acquisition of Caldwell & Kerr Enterprises.…

Continue

Added by Scot Eisenfelder on September 17, 2018 at 7:00am — No Comments

The Impact of Customer Lifetime Value (CLV) on Revenue

Do you know your customers’ lifetime value (CLV)? CLV defines the monetary value of your customer relationship by how much gross profit they have generated for your dealership.

 

If you divide your customer database into quintiles, you’ll discover that the top 20 percent is responsible for 79 percent of your…

Continue

Added by Scot Eisenfelder on September 7, 2018 at 7:06am — No Comments

Affinitiv Announces “Revenue Rescue” Webinar Series

Free monthly webinars designed to help auto dealers maximize revenue potential

 

Chicago, IL—August 20, 2018— Affinitiv, a leading provider of innovative marketing and software solutions to dealerships, today announced a free educational…

Continue

Added by Scot Eisenfelder on August 20, 2018 at 7:00am — No Comments

Auto Subscriptions: Winning the Present While Preparing for the Future

There’s a lot of buzz around subscriptions as a new ownership model, with various industry pundits forecasting major disruptions for dealers. I see things differently.

 

I believe there are several major barriers to subscription growth for non-dealers, and opportunities for dealers to thrive, should…

Continue

Added by Scot Eisenfelder on August 17, 2018 at 6:54am — No Comments

Are You Selling Cars or Acquiring Customers?

Most dealers know how many cars they sell on a weekly, monthly and annual basis. But if I asked you how many new customers you acquired this year, would you know the answer?

 

On the service side, you probably know how many ROs were closed last month and how much revenue…

Continue

Added by Scot Eisenfelder on August 3, 2018 at 7:00am — No Comments

3 Myths About Loaner Programs

From a consumer perspective, access to loaner vehicles is a major factor in service location choice—both in terms of franchised dealer versus independent repair facility, and among franchised dealer locations. Loaner vehicles help to overcome the inconvenience of having to drive further for service, and from having to wait at the…

Continue

Added by Scot Eisenfelder on July 18, 2018 at 6:30am — No Comments

The Link Between Electronic MPIs and Unsold Service

On average, dealers capture just half of the necessary service work that needs to be performed on vehicles that come into their service lanes. This is a big leakage point that has a direct impact on service revenue. It also offers tremendous untapped potential.

 

In addition to acquiring new…

Continue

Added by Scot Eisenfelder on June 21, 2018 at 6:30am — No Comments

Why Don’t People Schedule Online?

According to the 2017 JD Power CSI survey, only 13 percent of consumers scheduled their vehicle service online.

The progress toward online scheduling has been glacially slow, rising only two percentage points over the past three years.

 

This is despite the fact that…

Continue

Added by Scot Eisenfelder on June 5, 2018 at 6:00am — No Comments

Plugging Holes in the Service Bucket

We are in a new era; one in which dealers make most of their money on the service side and not in new vehicle sales.

Yet, as an industry we still spend far more money marketing the sales side of the business, and on conquest marketing, than we do on service marketing and customer…

Continue

Added by Scot Eisenfelder on May 23, 2018 at 6:30am — No Comments

Why Creative Marketing Matters

So much of the conversation in automotive marketing today is focused on how to leverage technology and data to precisely target consumers.

While this is important, it’s just as important to remember that creative still matters.

                           

After all, you can…

Continue

Added by Scot Eisenfelder on May 9, 2018 at 6:00am — No Comments

ADM Blog Topics by Tags

Monthly Archives

2019

2018

2017

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

ADM Events

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

2. Sorry, your CRM technology is outdated!

Posted by Matt Watson on June 21, 2009

3. Main SEO Trends 2019

Posted by Kevin Lewis on January 24, 2019

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service