Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Hidden profit opportunities exist throughout most dealerships. Whether those opportunities present themselves through service customers migrating to sales or sales customers that become service customers, all can lead to increased revenue and building relationships with your customers. Many dealers, however, don't incentivize those handoffs, so these episodes…Continue
Added by Chris Miller on April 1, 2019 at 7:28am — No Comments
I realize that we’re all probably sick of hearing about the Takata airbag recalls. Take a deep breath because it’s not over yet!
As faulty Takata airbags have caused one of the largest recalls in history, endangering millions of lives, most of us assumed that all the makes and models…
Added by Chris Miller on March 21, 2019 at 7:00am — No Comments
In my last blog, Technicians are the Key to Dealerships’ Future, I discussed how the race to acquire technicians may just be outweighed by the difficult task of retaining the ones…Continue
Added by Chris Miller on March 7, 2019 at 7:30am — No Comments
Service departments account for and absorb most of a dealership’s losses in sales and fixed expenses. That is not going away anytime soon. With new car front-end grosses declining, most dealerships will increasingly rely on service business to, well, stay in business.
The problem isn’t a lack of service business, but a shortage of qualified…Continue
Added by Chris Miller on February 12, 2019 at 7:36am — No Comments
In a twist of irony, I’ve come to realize what consumers and dealerships have in common when it comes to vehicles recalls – assessing how important they are. Every day I work with dealerships throughout the nation, trying to get them to understand that recalls are not only about vehicle safety but also about an opportunity to engage consumers at their moment…Continue
Added by Chris Miller on January 21, 2019 at 7:08am — No Comments
According to a recent article in Automotive News, investors and car dealers have shifted their focus to the…Continue
Added by Chris Miller on December 26, 2018 at 6:30am — No Comments
Customers don’t necessarily arrive at your dealership expecting a great experience. When it comes to service, many dread a higher-than-normal repair bill. They expect to hear additional maintenance is needed, but don’t want to spend a lot of time at the dealership and can get annoyed if made to wait longer than anticipated.
Added by Chris Miller on December 12, 2018 at 7:00am — No Comments
Added by Chris Miller on November 13, 2018 at 6:37am — No Comments
I think it’s fair to say that automotive technicians are getting harder to find. These days, less people are choosing a career in automotive repair, even though technicians make great money and many need little or no formal college education or previous experience. Look at independent repair facility employment ads and you’ll no doubt find plenty of messages stating, “no…Continue
Added by Chris Miller on October 29, 2018 at 7:10am — No Comments
In the last few years, a war between dealerships and independent service centers over consumers has fueled a competitive fire. At stake is millions spent by consumers on retail service and, perhaps, the survival of many dealerships. The marketing weapon of choice used to be retail signage or print advertising, but now it’s all about digital marketing. And, in the digital…Continue
Added by Chris Miller on October 19, 2018 at 7:31am — No Comments
Added by Chris Miller on September 27, 2018 at 7:30am — No Comments
The customer experience is key to building customer loyalty, increasing referrals and securing repeat…Continue
Added by Chris Miller on September 21, 2018 at 7:30am — No Comments
It wasn’t too long ago that most dealers shunned recalled vehicle owners, describing the additional traffic as a nuisance, or they viewed them as consumers who occupied service bays that could be more profitable with other types of business.
However, changes in OEM recall reimbursement policies, along with revenue data that indicates more than 50% of recall…Continue
Added by Chris Miller on September 5, 2018 at 6:58am — No Comments
If you’re a movie fan, at some point, you will almost certainly have witnessed a scene where a villain sabotages a vehicle. The unsuspecting character gets into their car, fires up the engine and it explodes, dramatically. Or, perhaps the villain messes with the brakes, causing the main character to have a horrible crash. While these are familiar scenes out of a movie, the…Continue
Added by Chris Miller on August 27, 2018 at 6:44am — No Comments
Most of us in the automotive community are painfully aware that our nation is in the middle of a recall epidemic -- and will be for decades to come. A low percentage of recall repair compliance pushes the numbers of vehicles on the road with open recalls ever higher, with no relief in sight.
The reality is that recalls are like the black plague for vehicles…Continue
Added by Chris Miller on July 31, 2018 at 7:15am — No Comments
It’s a sad fact that current recall repair compliance rates are so abysmal.
Most dealers know it., the Feds know it, state governments know it, and the manufacturers know it. Resolving this recall crisis starts with a notification. But, people simply don’t read recall…
Added by Chris Miller on June 22, 2018 at 6:30am — No Comments
In 2014, due to safety concerns, Toyota issued a recall notice for a power inverter on its popular Toyota Prius. Nothing abnormal. But for the fact that, even after the recall was fixed, customers continued coming in with issues – hundreds of them – and that’s when Roger Hogan’s dealership decided…Continue
Added by Chris Miller on June 18, 2018 at 6:30am — No Comments
There are few things sales managers find more painful than looking into their CRM and finding unanswered sales leads -- whether those leads sat for hours or sometimes, days, each is a missed opportunity.
That’s why there are so many outsourced BDC services…Continue
First introduced by manufacturers, more than a few dealerships have rolled out similar services for their customers. The general concept is that a consumer can pay a flat-rate monthly fee to drive a vehicle of their choice. The payment includes everything from insurance to service,…Continue
Added by Chris Miller on May 8, 2018 at 6:23am — No Comments
Love him or hate him, Tesla’s Elon Musk is brilliant. As both a businessman and a marketer, he has created a loyal following of brand advocates – some of whom don’t even own the products he sells. There are consumers literally willing to wait years just to purchase a Tesla vehicle. He recently launched a car into orbit, which is now on its way to Mars -- the man continues to…Continue
Added by Chris Miller on April 23, 2018 at 6:40am — No Comments