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Kevin Root's ADM Blog (9)

Reality Check: Car Ownership is Declining in Key Cities

And Why We Should Care….

Seattle has recently experienced a decline in vehicle ownership and it’s something the auto industry should take note of it. Homeowners aged 35 and below (typically identified as “millennials”) are buying less cars, causing the overall car…

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Added by Kevin Root on January 11, 2018 at 7:30am — No Comments

Market Research as a Wickedly Successful Biz Dev Tool: 6 Steps to Reach the Decision Maker

Most people think of research as a means to validate product or business concepts, to determine market opportunities, or for competitive differentiation. But most overlook it as a way to win new business.

Here is a…

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Added by Kevin Root on December 7, 2017 at 11:00am — 1 Comment

Virtual Reality – 70% Would Choose A Retailer Site With It Over One Without

Pundits are saying 2016 is the year that Virtual Reality will begin to make a serious entrance into the retailing world. Google, Apple and Microsoft are all reported to have large scale projects in development. Google just announced that their Daydream VR platform will join Facebook’s Oculus and Samsung’s Gear VR in the mobile platform provider…

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Added by Kevin Root on November 16, 2017 at 9:30am — No Comments

Finally, A Way to Capture Dealership Foot Traffic

Without relying on the sales reps – or anything else!

It is a Sunday afternoon. The dealership is closed. A couple pulls onto the lot and spends time looking around, comparing models and prices. They leave, but with several unanswered questions. The dealership has no…

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Added by Kevin Root on November 2, 2017 at 9:30am — No Comments

4 Ways Chatbots Will Impact Automotive Sales

Some prognosticators say that within the next decade the human population won’t be able to tell if they are conversing with another human or a chatbot.

Despite setbacks and historic failures, chatbots have been used in applications earlier than you may think—the first chatbot, ELIZA, was…

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Added by Kevin Root on October 26, 2017 at 11:30am — No Comments

Why Autonomous Flying Cars May Beat Fully Autonomous Cars to Market

The average American worker spends 26 minutes commuting to and from work each day.

And while that may not seem too bad on the surface, this adds up to about nine days each year that the average commuter spends in a car, on the bus, or on the train. Seventeen percent of us…

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Added by Kevin Root on October 12, 2017 at 12:00pm — No Comments

5 Auto Industry Impacts of Millennials

5 Auto Industry Impacts of Millennials

A generational shift is underway in America: Baby Boomers are retiring, while Millennials are taking the wheel. According to Rainmaker Thinking, by 2020 under 6% of the workforce will be first wave baby boomers (1946-1950).

Simultaneously, Millennials have been growing. The second wave of Millennials (1990-2000) alone will make up more than 28% of the workforce…

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Added by Kevin Root on July 27, 2017 at 12:41pm — No Comments

86% of Consumers Want This When Buying a Car

Imagine for a moment getting through your holiday shopping without the ability to buy anything online. Hard to fathom, isn’t it? These days, you can order and pay for just about anything on your computer, tablet or phone—and sometimes get it delivered the same day! Buying a car online though? Not so fast.

We all know buying a car is a…

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Added by Kevin Root on June 29, 2017 at 9:00am — No Comments

The Most Frustrating Step in Car Buying – It’s Not What You Think. New Research Measures Emotions During Purchase

Eight steps of the sale evaluated with the emotions most frequently used to describe each step.

Used with Permission of Cox Automotive ©2016

The complexities of automotive retailing are well-known. Starting with merchandizing all the way to delivery, getting a car…

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Added by Kevin Root on June 7, 2017 at 9:30am — No Comments

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