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Joey Little's Blog – October 2015 Archive (15)

Feldman Automotive Promotes Vehicles for Change

#CarStrong Community | Feldman Gives Back

Community is the foundation that keeps our cities standing tall.Feldman Automotive realizes this and believes it’s important to participate and give back in order to build a stronger community around the…

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Added by Joey Little on October 30, 2015 at 9:00am — No Comments

Changes, Growth, and Trends in Multicultural Marketing

Is Your Multicultural Marketing Strategy the Best it Can Be?

Multicultural Consumer Needs

As with every aspect of your marketing plan, when you look at multicultural marketing, it’s necessary to constantly ask yourself if you’re up to date and meeting consumer needs. Things are changing in the…

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Added by Joey Little on October 29, 2015 at 11:30am — No Comments

Social Media Update with @SocialLittleMan

This Week in Social Media – News for the Week of October 26

Twitter introduced its new publishing and storytelling tools that will help users turn content into compelling stories. Using a new Collections API, multiple tweets can be turned into a single story with a collection ID, and the story can be edited, updated, and published using any of…

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Added by Joey Little on October 28, 2015 at 3:37pm — 1 Comment

This Week in Social Media with @SocialLittleMan

News for the Week of October 19

Pinterest Improves Place Pins

Pinterest announced it’s now even easier for users to locate their favorite spots on a map using Pins. New location information will now be…

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Added by Joey Little on October 21, 2015 at 2:27pm — 1 Comment

GPS for Leading Change

Navigating Change (After the Show)

If you and your team have attended one or both of the automotive marketing conferences this October, you might be trying to decide how to make that investment of time and resources count.  Maybe you’re considering implementing a new system, or even just a set of new ideas or processes, at your dealership.  Where do you begin? How…

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Added by Joey Little on October 20, 2015 at 12:30pm — No Comments

Communication & Engagement: Friends for Life Communication and engagement go together like biscuits and gravy, like macaroni and cheese, like bacon and eggs. Most of the time, it’s pretty hard to hav…

Communication & Engagement: Friends for Life

Communication and engagement go together like biscuits and gravy, like macaroni and cheese, like bacon and eggs. Most of the time, it’s pretty hard to have one without the other. (Who wants a dry biscuit anyway?) Now that everyone is hungry, it’s time to take a look at the many ways communication is at work in…

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Added by Joey Little on October 19, 2015 at 1:43pm — No Comments

New Social Media Platforms and Tools You’ll Want to Utilize With Your Dealership and Advocates

There are constantly new trends and social media platforms popping up, but several of them don’t stick around or never completely catch on to be worth your time. However, there are a few newer platforms and tools that seem to be catching fire for advocates, marketers, and overall social media and mobile users that may come in…

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Added by Joey Little on October 19, 2015 at 12:50pm — No Comments

Social Media Update with @seekristintweet

This Week in Social Media with @seekristintweet – News for the Week of October 12

LinkedIn Groups Will Be Made Private

LinkedIn announced the latest updates to Groups including an improved Groups interface on desktop, and a …

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Added by Joey Little on October 14, 2015 at 2:14pm — No Comments

From Content Mapping to Content Marketing: Part 3

CONTENTMAPPART3

From Content Mapping to Content Marketing: Part III—Measuring Content Effectiveness

Now that content mapping has led to effective content marketing, it’s important for you to measure the effectiveness of your overall content. It’s simple to find statistics on how much of an impact content marketing has for a business, but giving an exact number or time frame to measure its…

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Added by Joey Little on October 14, 2015 at 7:50am — No Comments

From Content Mapping to Content Marketing: Part 2

CONTENTMAPPART2

Creating a Plan That Works

Content marketing helps your dealership turn consumers into customers. Content answers the questions shoppers ask, connects consumers to your dealership brand story and reveals the ways your dealership works to make one of the largest purchases a consumer makes easier to manage.  One of the first and most important things your dealership…

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Added by Joey Little on October 13, 2015 at 7:35am — No Comments

From Content Mapping to Content Marketing: Part I

Content Mapping to Content Marketing: Defining Your Target Audience

Knowing your target audience is essential to squeezing the absolute most out of your dealership’s marketing content. It’s often even more important than the product or service you provide. Your content can easily get lost if you aren’t targeting the correct audience, or content…

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Added by Joey Little on October 12, 2015 at 11:45am — No Comments

Telling and Compelling: How to Tell a Story Your Consumers Can’t Resist

Why Is Telling a Great Story Important?People remember stories. In fact, even before writing was a preferred mode of communication, stories were being told and passed down from generation to generation. And people remembered them because they were interesting, captivating, and they left pieces of themselves behind to be told again and again. Even with all the modern technology and communication tools of the moment, it’s still important to remember how to…

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Added by Joey Little on October 12, 2015 at 9:43am — No Comments

Finding Brand Advocates in the Hispanic Marketplace

Hispanic Marketing is Powerful

You already know you need your brand advocates. In fact, in today’s market, their participation with your brand is absolutely necessary in order for others to recognize and engage with your products. Chances are, you have several strong brand advocates working on your behalf on your various social media sites, but how do you go about branching out and…

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Added by Joey Little on October 12, 2015 at 8:36am — No Comments

Creating a Culture of Communication

Great Communicators Have Meaningful Conversations

Creating a culture of strong communication can make or break your dealership.  And great communicators just seem to have a way with people. Strong leaders understand the importance of good communication for building strong partnerships and are able to authentically connect with customers.  People gravitate toward people who are…

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Added by Joey Little on October 8, 2015 at 11:30am — No Comments

Communication: Keys to Dealership Success

Communication Drives Dealership Success

When you think of all the things that go into making your dealership a success, communication ranks at the top of the list. In fact, without good communication—both inside the dealership and with your customer base—you’ll likely suffer unnecessary losses in sales, employees, and customers. And while it’s one…

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Added by Joey Little on October 1, 2015 at 1:00pm — No Comments

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