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Joey Little's Blog – September 2016 Archive (11)

59% of Marketers Use Social Media for 6 Hours or More Each Week

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Added by Joey Little on September 30, 2016 at 11:52am — No Comments

The Modern Shopper Journey: It’s a Dealer Journey, Too

 

The modern car-shopper journey has changed.  It’s no longer about spending an entire day—or even multiple days—scouring a variety of dealerships for the right vehicle; instead, it’s about consumers doing smart research, knowing what they want, and determining who can best provide it for them.  Once shoppers have done their online detective…

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Added by Joey Little on September 28, 2016 at 8:17am — No Comments

Google Allo Is Here PLUS LinkedIn Desktop Redesign and More!

This Week in Social Media

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Added by Joey Little on September 27, 2016 at 9:30am — No Comments

The Dealership Experience: Do Your Customers Like You?

For most people, buying a car isn’t a regular, everyday activity.  It’s an occasion that doesn’t come around all that often, and when it’s time to shop for a new car, consumers expect a great dealership experience.  After all, next to a home purchase, it’s likely the second most expensive purchase for most individuals in the U.S.  Customer expectations and…

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Added by Joey Little on September 26, 2016 at 9:28am — No Comments

60% of Millennials Block Ads; Find Social Ads More Relevant Than Search Ads

 

Busy millennials are crunched for time. They rush by in a blur, barely stopping to look at anything for more than a couple seconds—so getting and keeping their attention is…

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Added by Joey Little on September 23, 2016 at 8:13am — No Comments

Get Real: Authenticity = Brand Success

 Consumers are looking for an authentic brand experience, and for your dealership, this means it’s time to get real.  What does it mean to ensure authenticity in your brand?  How do you convey your dealership’s genuine ideals, the ways in which you deliver on your promises to consumers?  For many businesses, it can be a tricky concept, but when you come up with the perfect…

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Added by Joey Little on September 21, 2016 at 8:06am — No Comments

61% of Twitter Users Are Millennials

Created in 2006, Twitter is a unique social platform that’s grown in popularity, largely because of its 140-character limit, in which thousands quip, snip, and detail about their…

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Added by Joey Little on September 16, 2016 at 12:30pm — 1 Comment

Facebook Video Crossposting, Twitter Live Video Updates, & More!

This Week in Social Media

News for the Week of September 12 

Facebook Updates Features for Video Crossposting

Recognizing the need for video creators to get the most views possible, Facebook announced its latest update, allowing publishers to…

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Added by Joey Little on September 13, 2016 at 11:28am — No Comments

Snapchat Customizable Geofilters, Facebook Instant Video to Messenger, & More!

This Week in Social Media

 

News for the…

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Added by Joey Little on September 6, 2016 at 11:50am — No Comments

63% of Consumers Are Satisfied With Business Response Times in Social Media

 

Just about every consumer today is connected to friends, acquaintances, and businesses via social platforms.  In fact, it’s nearly impossible to find someone who is completely removed from online resources.  With that said, it’s important for businesses, and your dealership specifically, to focus on online feedback from consumers and…

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Added by Joey Little on September 2, 2016 at 8:24am — No Comments

Transform Customer Experiences & Stand Out From the Crowd

 

Picture yourself walking on a crowded New York City street.  Everyone blends in…except for those who don’t.  Those who stand out have one or more characteristics that usually get them noticed—no matter how many people are around.

 

Now think about all the automotive dealerships out there and about all the vehicles sold.  In 2015, new-car…

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Added by Joey Little on September 1, 2016 at 7:48am — No Comments

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