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Joey Little's Blog – March 2011 Archive (2)

Build emotional connection with your community through Twitter

Last Wednesday a marketing employee from New Media Strategies, Chrysler’s former marketing company, mistook the Chrysler Twitter account for his personal account and posted on the Chrysler Twitter page, ““I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to drive.” Between “to” and “drive” was an unfortunate word. The impact was felt immediately when followers began to retweet the post. Chrysler quickly responded by posting “Our apologies-our account was…


Added by Joey Little on March 16, 2011 at 12:11pm — No Comments

Never before has there been a better time for technology.

The keys to the kingdom lie in the palms of those who have the latest and greatest that technology has to offer.  This holds true for the automotive industry.

What does innovative technology have in common?  It makes life easier.  Pick up your Smartphone and you can browse the web, obtain turn-by-turn directions via GPS and send a picture of your newborn to the grandparents across country.

Automotive technology should be able to perform the same number of functions as today's… Continue

Added by Joey Little on March 8, 2011 at 9:36am — No Comments

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