Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Most businesses nowadays understand that having a social media presence is imperative for the best exposure to their target audience. However, many dealerships start and stop and are very inconsistent. Perhaps that is because of time. Or, maybe it's because they don't know what to post – which can be a common problem. A problem shared by one of the most…Continue
Added by Paul Moran on May 30, 2019 at 7:22am — No Comments
When it comes to social media, some dealers are uncertain of its benefits or unwilling to pay for the reach – and in some cases, both. Well, it is worth getting on the bandwagon as social media usage continues to expand with projections of over 3 BILLION users by 2021.
Added by Paul Moran on May 2, 2019 at 8:02am — No Comments
Newport Beach, CA –April 15, 2019– Vboost (www.vboost.com), a viral marketing company for auto dealers, today announced it has expanded its footprint in the Midwest and the East Coast by signing more dealer groups. While the company's primary focus has been on the West Coast, in the first quarter of 2019 Vboost signed the Feldman Auto Group in Michigan/OH, the Lindsay Auto Group in VA, and several in dealerships in New York. Vboost is…Continue
Added by Paul Moran on April 15, 2019 at 7:12am — No Comments
The response rate for leads is very low in the automotive industry. How much time do your salespeople or BDC…Continue
Added by Paul Moran on November 5, 2018 at 7:02am — No Comments
Today, it’s a well-known fact among dealers that a consistent presence on social media properties is vital to keeping their brand in front of consumers. It has also been found that some different types of content – text, images and video – perform better than others.
However, it’s still very…Continue
Added by Paul Moran on September 24, 2018 at 6:30am — No Comments
Videos of happy customers generate more online reviews and website visits
Newport Beach, CA – September 10, 2018 – In the six-month period from February through July 2018, Downey Nissan, California’s #1 volume Nissan dealer, experienced a viral lift of 627 percent in their social media marketing program, attributed to videos sent out by Vboost, an automotive…Continue
Added by Paul Moran on September 10, 2018 at 7:00am — No Comments
Dealerships are coming around and increasingly realize the importance of having a good social media presence.
Perhaps it’s due to the reach and effectiveness of social media ads, or the ability to stay top-of-mind with customers – both existing and…
Added by Paul Moran on August 23, 2018 at 7:00am — No Comments
Some skeptics lament the decline in the use of social media platforms.
Perhaps because they’ve become jaded due to all the arguments and political rhetoric constantly popping up in news feeds. Well, don’t for a second believe these pessimists!
Added by Paul Moran on July 6, 2018 at 6:00am — No Comments
Perhaps it’s the latest YouTube star, that sports athlete that may (or may not) have…Continue
Added by Paul Moran on June 25, 2018 at 6:30am — No Comments
In the age of customer experience, successful salespeople have transitioned from an “always be closing” mindset to an “always be helping” mindset. In fact, the title of salesperson isn’t really an accurate reflection of what the job entails any more. A better title would perhaps be Trusted Advisor.
Added by Paul Moran on May 11, 2018 at 7:06am — No Comments
Vboost viral marketing content now reaches 10X the audience by integrating its unique customer content with the dealer’s website and showroom
Newport Beach, CA – May 2, 2018 – Vboost (www.vboost.com), a viral marketing company focused on the auto industry, today announced the release of Vboost 3.0, which includes two new products aimed at increasing auto dealers’ viral marketing…Continue
Added by Paul Moran on May 2, 2018 at 7:05am — No Comments
In an effort to gain exposure and effectively reach Facebook fans, one of the obstacles dealerships face in social media marketing is the continuous battle against Facebook’s algorithm. Facebook rolled out its ad platform attempting to monetize its platform and satisfy shareholders. As a result, businesses experienced an…Continue
Added by Paul Moran on March 25, 2016 at 6:00am — No Comments
The car business is a people business. Because of that, dealerships see customers from a variety of backgrounds, income levels and credit histories. And, for a salesperson or manager, there’s nothing more disheartening than to spend a lot of time with a customer just to discover that they are credit challenged. Despite…Continue
Added by Paul Moran on March 11, 2016 at 6:08am — No Comments
How many times have you been driving to someplace new in your vehicle – say to a concert – and, as you get closer, you end up following the large group of cars, as you assume they are going to the concert too, and that they know where they’re going?
This phenomenon is called the “herd mentality” and is…Continue
Added by Paul Moran on February 26, 2016 at 5:19am — No Comments
Our industry does a lot with gimmicks. You’d be hard pressed to drive through an auto mall or other area dense with dealerships and not see balloons, giant inflatable gorillas or wavy tube men. On nice days, we attempt to lure shoppers in with hot dogs and sodas. We incentivize test drives. We offer…Continue
Added by Paul Moran on February 11, 2016 at 2:58am — No Comments
Social media has many advantages in today’s digital world. And, leveraging these social media accounts and platforms through employees enables your dealership to reach local customers through the networks of these employees.
Many salespeople use social media to promote themselves and increase awareness of…Continue
Added by Paul Moran on January 29, 2016 at 5:49am — No Comments
An undeniable shift is happening in our industry. One that will change how we operate forever. It’s all about delivering on the customer experience with a true online buying process. AutoNation saw it. And, Carvana, Beepi and other start-ups are gaining traction. In addition, other vendors within our industry have built…Continue
Added by Paul Moran on January 15, 2016 at 3:48am — No Comments
It’s been a week now since the seventh installment in the Star Wars franchise hit theaters, breaking all box office records along its way. I’m sure that there is much more money in Disney’s future. That’s the ending of this story. Now for the beginning...
Think about the many months leading up to the…Continue
If you haven’t heard, it’s getting harder for businesses to reach their audiences on Facebook unless they’re willing to spend some money. Estimates are that the average reach for a company post on its Facebook page is around 2-6 percent organically. There are only two ways to increase that. First, by paying…Continue
Those options, however, have progressed and today’s consumers have moved on from phone calls and e-mails to air their…Continue