Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Let's talk about vendor partners and their ability to predict sales.
Added by Jim Flint on May 24, 2019 at 5:46am — No Comments
In this video blog, Jim Flint shares why time is important in capturing consumer attention.
Added by Jim Flint on May 17, 2019 at 10:30am — No Comments
I share the concept of the fundamental attribution and conversion errors in this short video blog.
Added by Jim Flint on May 14, 2019 at 10:30am — No Comments
Congressional testimony aside, companies use pixels to track consumer behavior throughout their web journey in order to understand, advertise and monetize.
Facebook and Google tracking don’t stop with…Continue
Added by Jim Flint on April 30, 2019 at 7:56am — No Comments
Recently I visited with one of the top collegiate quarterback coaches in the nation.
“There’s a saying in football that the further away you get from the ball, the less a part of the team…Continue
Added by Jim Flint on April 25, 2019 at 7:02am — No Comments
Sure, there are hundreds of questions to ask. Millions of data…Continue
Added by Jim Flint on April 23, 2019 at 7:47am — No Comments
In an industry that tends to reward “Strong Wrong” more often than “Soft Right,” the bold and the brave may tell you that they can predict your sales with amazing accuracy via their proprietary…Continue
Added by Jim Flint on April 19, 2019 at 7:22am — No Comments
Change matters and can be successfully and intelligently integrated into your lifestyle and work habits by answering three quick questions:
Added by Jim Flint on April 16, 2019 at 7:18am — No Comments
Tell Your Story
Telling your Digital Story is a huge step in the right direction. In the most recent quarterly conference call, Facebook CEO Mark…Continue
“Dealers are typically evaluated by consumers, but we know there’s a better ecosystem when there’s mutual accountability,” said Jim Flint, CEO and Founder of Local Search Group.
The new website creates a paradigm shift…Continue
Added by Jim Flint on April 1, 2019 at 5:30am — No Comments
As many have heard by now, the attention span of goldfish is 9 seconds. Human beings are down to 8 seconds. With smart phones and the associated instant gratification, attention spans are…Continue
Added by Jim Flint on March 26, 2019 at 7:00am — No Comments
Annual announcements are nothing new for Google. If nothing else, Google rolls out new marketing elements, metrics and key performance indicators on a daily basis. If any company knows change, it’s Google. The Google algorithm changes approximately 500 to 600 times a year.
As SEO and SEM experts know, you have to test your assumptions when…Continue
Added by Jim Flint on March 22, 2019 at 7:12am — No Comments
A few days ago, I wrote about the Fundamental Attribution Error. It’s when people place the motives for behavior on an individual’s character even though the environment is likely the most important driver
Added by Jim Flint on March 15, 2019 at 7:27am — No Comments
A decade ago we fought through an economic recession that drove an automotive depression. Dealers across the nation refashioned their business models as Internet departments developed into Internet dealerships.
Much time, energy, and teeth-gnashing abounded as old-school met new-school and an industry that can be decades behind in technology…Continue
Added by Jim Flint on March 12, 2019 at 7:19am — No Comments
The Fundamental Attribution Error reminds us that people tend to unduly emphasize internal character, rather than external factors when trying to understand people’s motives. We tend to believe that others do bad things because they are bad people. The oft-overlooked reality is that the…Continue
Added by Jim Flint on March 5, 2019 at 6:30am — No Comments
Five of the best six seasonally-adjusted sales months over the years happen between March and August. …Continue
Added by Jim Flint on February 22, 2019 at 7:00am — No Comments
Cars are key, but statistical models are catching favor and acclaim. Rightfully so.
The Houston Auto Show recently debuted the 2019 Aston Martin DBS Superleggera TAG Heuer Edition at their Havana…Continue
Added by Jim Flint on February 15, 2019 at 6:30am — No Comments
Google and Facebook, Watch Out! There’s someone approaching in the rear-view mirror, and it’s Amazon.
Don’t worry about Amazon pursuing automotive retail--think expensive land and expensive cattle (aka cars). As far as the desire to pursue automotive advertising--think cloud ready and margin friendly.
The duopoly of Google and…Continue
Added by Jim Flint on February 12, 2019 at 7:51am — No Comments
Many dealers ask what would happen if I didn’t buy my name. Or better yet what would happen if I didn’t spend any advertising money or, more often than not, what if I…Continue
Added by Jim Flint on February 5, 2019 at 6:28am — No Comments
$5 million for a Super Bowl spot in 2019. That’s what the big brands are paying for huge visibility. There is arguably no better way to reach 100+ million people.
All in, there were 5 automotive OEM’s in the mix. Audi delivered details…Continue
Added by Jim Flint on February 4, 2019 at 6:56am — No Comments