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Big Tom LaPointe's Blog – November 2014 Archive (3)

Why holidays make live chat a necessity

Shoppers ready to spend money, combined with manufacturers launching massive incentives and ad campaigns, make the holiday season ripe for increased website traffic. These factors also make a quality live chat service a must to capitalize on all this extra dealership website traffic. More than any other time of the year, buyers are in a rush to find the information they want and need on the products…

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Added by Big Tom LaPointe on November 29, 2014 at 2:00pm — No Comments

How to sell more cars in a blizzard

As the remnants of Typhoon Nuri finish the march across North America, northern car dealers are reminded that Mother Nature doesn’t care what monthly sales targets are when she comes blowing through. If last winter is any precursor to the upcoming snow season, cold weather states and provinces are in for more than a few snow days.

Some of my fondest memories as a child were snow days. School was closed and we got…

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Added by Big Tom LaPointe on November 16, 2014 at 2:30pm — No Comments

Is your receptionist costing you deals? Seven steps to handle an upset customer

"In today’s era of social media, a couple of keystrokes on a mobile phone, and hundreds hear about a company’s misstep"

Remember the quote ‘nice guys  finish last’? Whether you have a ‘nice guy’ or ‘nice girl’ answering  the phone at your dealership, the way they handle the call can…

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Added by Big Tom LaPointe on November 10, 2014 at 8:53pm — No Comments

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